Keith Quesenberry

Keith Quesenberry

Guest Writer
Associate professor Messiah College, social & digital marketing expert

About Keith Quesenberry

Keith A. Quesenberry is an associate professor at Messiah College in Mechanicsburg, Pa. He is an expert on social media and digital marketing and author of Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution.

More From Keith Quesenberry

Social Media

Up Your Social Media Game By Answering These 8 Branding Questions

Don't put the social media cart before the brand strategy horse.
Social Media Marketing

Social Media Marketing Is a Lot Tougher With Trust in Social Media Plunging

Raise your hand if you have ever read a privacy policy.
Social Media

Voice Search Is Exploding and Digital Strategy Will Never Be the Same

How this changes your digital and social media strategies and could lead to a competitive advantage.
Small Business Heroes

Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye

Customer loyalty, positive word of mouth and inexpensive content generation are just a few ways you can benefit from crowdsourcing.