Keith A. Quesenberry
Entrepreneur Leadership Network Writer
Associate Professor of Marketing
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Latest
Why You Need to Be an Influencer Brand and the 3 Rs of Becoming One
To intersect the customer journey, you need more than content and influencer marketing. You need to become an influencer brand.
This Is What Hybrid Classrooms Have Taught Us About the Future of Work
Six surprising lessons for adult professionals from the era of online learning.
Avoid These Common Misconceptions When Choosing the Right Social Media Channels for Your Brand
Mistakes in social media strategy will negatively impact results, and knowing what to look for can help improve success.
Up Your Social Media Game By Answering These 8 Branding Questions
Don't put the social media cart before the brand strategy horse.
Social Media Marketing Is a Lot Tougher With Trust in Social Media Plunging
Raise your hand if you have ever read a privacy policy.
Voice Search Is Exploding and Digital Strategy Will Never Be the Same
How this changes your digital and social media strategies and could lead to a competitive advantage.
Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye
Customer loyalty, positive word of mouth and inexpensive content generation are just a few ways you can benefit from crowdsourcing.
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