Keith A. Quesenberry

Associate Professor of Marketing

Keith A. Quesenberry is an associate professor at Messiah University. Author of Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution and Brandstorytelling: Integrated Marketing Communications For The Digital Media Landscape.

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Want to Improve Your Brand's Storytelling? Shift Your POV to Tell a Better Narrative. Here's How.

In a crowded digital media environment of voluntary engagement, brand storytelling isn't enough to grab attention. You must approach the story from the right perspective — your customer's.

Social Media

How to Unleash Your Brand's Potential With Social Media Storytelling

Learn how to tell stories on social media that will engage your audience and help you meet your marketing communication goals.


The Biggest Mistake Brands Make With Storytelling — and How to Do It Right

The biggest mistake in brand storytelling is believing the story is all about the brand. Telling the right brand story leads to marketing resonance.

Social Media

Why You Need to Be an Influencer Brand and the 3 Rs of Becoming One

To intersect the customer journey, you need more than content and influencer marketing. You need to become an influencer brand.

Business News

This Is What Hybrid Classrooms Have Taught Us About the Future of Work

Six surprising lessons for adult professionals from the era of online learning.


Esto es lo que nos han enseñado las aulas híbridas sobre el futuro del trabajo

Seis lecciones sorprendentes para profesionales adultos de la era del aprendizaje en línea.

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