About Keith Quesenberry
Keith A. Quesenberry is an associate professor at Messiah College in Mechanicsburg, Pa. He is an expert on social media and digital marketing and author of Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution.
More From Keith Quesenberry
Social Media
Up Your Social Media Game By Answering These 8 Branding Questions
Don't put the social media cart before the brand strategy horse.
Social Media Marketing
Social Media Marketing Is a Lot Tougher With Trust in Social Media Plunging
Raise your hand if you have ever read a privacy policy.
Social Media
Voice Search Is Exploding and Digital Strategy Will Never Be the Same
How this changes your digital and social media strategies and could lead to a competitive advantage.
Crowdsourcing
Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye
Customer loyalty, positive word of mouth and inexpensive content generation are just a few ways you can benefit from crowdsourcing.