About Keith Quesenberry
Keith A. Quesenberry is an associate professor at Messiah College in Mechanicsburg, Pa. He is an expert on social media and digital marketing and author of Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution.
More From Keith Quesenberry
Don't put the social media cart before the brand strategy horse.
How this changes your digital and social media strategies and could lead to a competitive advantage.
Small Business Heroes
Customer loyalty, positive word of mouth and inexpensive content generation are just a few ways you can benefit from crowdsourcing.