Entrepreneur Leadership Network Writer
Associate Professor of Marketing Messiah University
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Avoid These Common Misconceptions When Choosing the Right Social Media Channels for Your Brand
Mistakes in social media strategy will negatively impact results, and knowing what to look for can help improve success.
Up Your Social Media Game By Answering These 8 Branding Questions
Don't put the social media cart before the brand strategy horse.
Social Media Marketing Is a Lot Tougher With Trust in Social Media Plunging
Voice Search Is Exploding and Digital Strategy Will Never Be the Same
How this changes your digital and social media strategies and could lead to a competitive advantage.
Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye
Customer loyalty, positive word of mouth and inexpensive content generation are just a few ways you can benefit from crowdsourcing.