Keith A. Quesenberry

Keith A. Quesenberry

Entrepreneur Leadership Network Writer
Associate Professor of Marketing

Keith A. Quesenberry is an associate professor at Messiah University in Mechanicsburg, Pa. He is an expert on social media and digital marketing and author of Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution.

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Why You Need to Be an Influencer Brand and the 3 Rs of Becoming One

To intersect the customer journey, you need more than content and influencer marketing. You need to become an influencer brand.

This Is What Hybrid Classrooms Have Taught Us About the Future of Work

Six surprising lessons for adult professionals from the era of online learning.

Avoid These Common Misconceptions When Choosing the Right Social Media Channels for Your Brand

Mistakes in social media strategy will negatively impact results, and knowing what to look for can help improve success.

Voice Search Is Exploding and Digital Strategy Will Never Be the Same

How this changes your digital and social media strategies and could lead to a competitive advantage.

Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye

Customer loyalty, positive word of mouth and inexpensive content generation are just a few ways you can benefit from crowdsourcing.

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