Keith Quesenberry

Keith Quesenberry

Entrepreneur Leadership Network Writer
Associate Professor of Marketing Messiah University

Keith A. Quesenberry is an associate professor at Messiah University in Mechanicsburg, Pa. He is an expert on social media and digital marketing and author of Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution.

http://www.messiah.edu

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ent-o Insider

Avoid These Common Misconceptions When Choosing the Right Social Media Channels for Your Brand

Mistakes in social media strategy will negatively impact results, and knowing what to look for can help improve success.

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Up Your Social Media Game By Answering These 8 Branding Questions

Don't put the social media cart before the brand strategy horse.

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Social Media

Voice Search Is Exploding and Digital Strategy Will Never Be the Same

How this changes your digital and social media strategies and could lead to a competitive advantage.

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Crowdsourcing

Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye

Customer loyalty, positive word of mouth and inexpensive content generation are just a few ways you can benefit from crowdsourcing.

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