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Keith Quesenberry

Keith Quesenberry

Guest Writer / Assistant professor at Messiah College in Mechanicsburg, Pa., expert on social media and digital marketing
Keith A. Quesenberry is an assistant professor at Messiah College in Mechanicsburg, Pa. He is an expert on social media and digital marketing and author of Social Media Strategy: Marketing and Advertising in the Consumer Revolution.

More From Keith Quesenberry

Social Media

Voice Search Is Exploding and Digital Strategy Will Never Be the Same

How this changes your digital and social media strategies and could lead to a competitive advantage.
Crowdsourcing

Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye

Customer loyalty, positive word of mouth and inexpensive content generation are just a few ways you can benefit from crowdsourcing.