Keith Quesenberry

Keith Quesenberry

Guest Writer / Assistant professor at Messiah College in Mechanicsburg, Pa., expert on social media and digital marketing

Keith A. Quesenberry is an assistant professor at Messiah College in Mechanicsburg, Pa. He is an expert on social media and digital marketing and author of Social Media Strategy: Marketing and Advertising in the Consumer Revolution.

Social Media

Voice Search Is Exploding and Digital Strategy Will Never Be the Same

How this changes your digital and social media strategies and could lead to a competitive advantage.

Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye

Customer loyalty, positive word of mouth and inexpensive content generation are just a few ways you can benefit from crowdsourcing.
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