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What Is Your Brand Saying About You? Growing a brand is a journey. Do it right, and you'll be rewarded.

By Aytekin Tank •

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What's Nike's symbol? What's its slogan?

Unless you've been cryogenically frozen for the past 50 years, you can probably answer both of these questions without thinking. Nike is one of the most well-recognized brands on earth — it even earned a place in the Smithsonian Institution for its outsized influence on American culture.

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