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What Is Your Brand Saying About You? Growing a brand is a journey. Do it right, and you'll be rewarded.

By Aytekin Tank •

Opinions expressed by Entrepreneur contributors are their own.

What's Nike's symbol? What's its slogan?

Unless you've been cryogenically frozen for the past 50 years, you can probably answer both of these questions without thinking. Nike is one of the most well-recognized brands on earth — it even earned a place in the Smithsonian Institution for its outsized influence on American culture.

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