Business Branding
Top 10 Reasons to Rebrand Your Business (Infographic)
In order to grow, sometimes you've got to go back to the drawing board.
By Rose Leadem
Brands | Page 8
Buying a Franchise
Behind Entrepreneur’s 39th Annual Franchise 500 Ranking
We've been putting together the world's first, best and most comprehensive franchise ranking for almost four decades
Thought Leaders
How Venus Williams Is Serving Up Her Entrepreneurial Dreams
Tennis trained her to be a one-woman, hyper-focused, do-it-all-yourself machine. But as she's discovering, entrepreneurship requires more balance.
By Isaac Butler
Marketing
Small-Business Owners Will Trust These Brands Most to Get Business Done During the Holiday Season
The brands that do right by their customers are the ones small-business owners trust most.
By Dan Slagen
Marketing
5 Trends Shaping the Future of Content Marketing
Technology is making it possible to precisely target you most promising audience and know what content they will enjoy.
Marketing
3 Brands Crushing Instant Customer Service
Live chat is your direct connection to the most important people in your universe -- your customers.
By Aaron Agius
Marketing
How an Instagram Side Hustle of Combining Photos Led This Artist to Quit His ‘Cushy Corporate Advertising Job’
The man behind the mashup 'combophoto' technique explains how his art and career have evolved since he started posting his hybrid images.
Business Branding
Beauty Entrepreneur Bobbi Brown Explains the ‘Secret Sauce’ to Building a Brand Loved By Everyone
In our 'Tough Love Tuesday' series, Brown talks about the importance of listening to your inner voice, being confident and how she handles the word 'no.'
Business Branding
Beauty Entrepreneur Bobbi Brown Shares Her Secrets to Building a Brand With a Cult-Like Following
In our upcoming episode of 'Tough Love Tuesday,' the woman behind the namesake beauty brand will share what it takes to get a tribe of people to adore your company.
Business Branding
How and When Brands Should Chime in on Important Issues Such as #MeToo
It's not easy, but there is a correct way to go about doing it.
By Rose Leadem
Business Branding
Side Hustlers: Find Out How to Build a Powerful Brand That Your Customers Will Love
Brand strategist genius Jennifer Kem on Tuesday will share the secret of what makes a great brand, how to develop your brand and the importance of feedback.
Online Presence
How Brands Use Twitter Banter to Gain Clout
Twitter still is the place for quick, clever conversations with your audience. Endear yourself to followers and emphasize your culture with these tips.
Buying a Franchise
The Most Powerful Brands in Franchising
Here are the strongest brands in franchising for 2017, ranked.
Marketing
The Psychology of Brand Loyalty: 5 Key Takeaways
Is brand loyalty dead? Nope, not from this contributor's perspective.
Business Branding
The Products and Brands We’ve Lost This Year
We've lost a number of iconic products and companies in 2017.
By Rose Leadem
Marketing
6 Exceptional Examples of Brands Showing Their Customer Appreciation
Even a small investment here can result in a tremendous increase in brand visibility and loyalty. So, what are you waiting for?
Business Branding
Which Business Started the Year You Were Born?
Check out some of the businesses and brands founded from 1950 to today.
By Rose Leadem
Business Branding
How 10 Brands, Including Apple and Facebook, Celebrated Pride 2017
For these companies, commemorating Pride is about more than sporting rainbow colors.
Marketing
Pop-up Shop Marketing: a Quick How-to Guide
Do it right and pop! will go customers' expanded awareness of your brand.
By Larry Alton
Business Branding
Why You Should Launch a Brand, Not a Product
Five reasons brands are what really matter to your consumers -- and your bottom line.
By Peter Getman
Business Branding
The Most Influential and Successful People We’ve Lost This Year
From Don Rickles to Chuck Berry, a sad look back at this year's losses.
By Rose Leadem
Business Branding
Is Your Personal Brand Generic or Is It Compelling? Here’s How to Tell.
Have you violated any norms lately? There's no time like the present to stand out from the crowd.
Business News
6 Lessons From a London Fashion Legend on Building a Cult Brand
Melanie Ward ushered in a new mood of raw imagery in the 1990s, helping to build some of the era's most iconic brands, including Helmut Lang and Calvin Klein.
Business Branding
5 Steps to Becoming a More Recognizable Brand
Grow your business with these simple tips.
By Renée Warren
Business News
How to Effectively Use Storytelling to Attract a Larger Brand Following
Storytelling for your personal brand is a great way to connect more with your leads and customers.
Marketing
Heineken’s Ad Shows Pepsi the Right Way to Get Political
Brands need to be smart when it comes to politics.
By Rose Leadem
Business News
4 Simple Tips for Finding Your Brand’s Voice
Every company must determine the right tone to set for themselves.