Brands | Page 8

Business Branding

How 10 Brands, Including Apple and Facebook, Celebrated Pride 2017

For these companies, commemorating Pride is about more than sporting rainbow colors.

By Lydia Belanger

Marketing

Pop-up Shop Marketing: a Quick How-to Guide

Do it right and pop! will go customers' expanded awareness of your brand.

By Larry Alton

Business Branding

Why You Should Launch a Brand, Not a Product

Five reasons brands are what really matter to your consumers -- and your bottom line.

By Peter Getman

Business Branding

The Most Influential and Successful People We’ve Lost This Year

From Don Rickles to Chuck Berry, a sad look back at this year's losses.

By Rose Leadem

Business Branding

Is Your Personal Brand Generic or Is It Compelling? Here’s How to Tell.

Have you violated any norms lately? There's no time like the present to stand out from the crowd.

Business News

6 Lessons From a London Fashion Legend on Building a Cult Brand

Melanie Ward ushered in a new mood of raw imagery in the 1990s, helping to build some of the era's most iconic brands, including Helmut Lang and Calvin Klein.

By The Business of Fashion

Business Branding

5 Steps to Becoming a More Recognizable Brand

Grow your business with these simple tips.

By Renée Warren

Business News

How to Effectively Use Storytelling to Attract a Larger Brand Following

Storytelling for your personal brand is a great way to connect more with your leads and customers.

By Susan Gilbert

Marketing

Heineken’s Ad Shows Pepsi the Right Way to Get Political

Brands need to be smart when it comes to politics.

By Rose Leadem

Business News

4 Simple Tips for Finding Your Brand’s Voice

Every company must determine the right tone to set for themselves.

By Phillip Thune

Business Branding

7 Factors That Make a Brand Stand Out

Without a strong brand at the foundation of your campaigns, you'll just be more white noise to the average consumer.

Marketing

Tell Your Startup’s Story and Captivate Your Audience. Here’s How.

All entrepreneurs have, or should have, an elevator pitch. That pitch is their market hook, their story. What's yours?

By Anna Johansson

Online Presence

What You Can Learn From Wendy’s Sassy Social Media Challenge

The company called on 16-year-old Carter Wilkerson to set a Twitter record to win a year of free chicken nuggets.

By Rose Leadem

Business Branding

3 Lessons From Pepsi’s Controversial Kendall Jenner Protest Ad

If your business isn't politics, keep politics out of your business.

By Steve Tobak

Business News

Oh, Internet: The Web’s Best April Fools’ Pranks

Every April 1, the web goes collectively insane. Here are the best recent pranks and fake-outs.

By Evan Dashevsky

Online Presence

United Airlines Barred 2 Teens From Flying Over Their Leggings. Here’s What You Can Learn.

Transparency is key.

By Nina Zipkin

Business Branding

This CEO Thinks It’s Time for Business Leaders to Get Political

Today from 12 to 3 p.m., underwear brand Thinx will hold a phone bank to challenge female GOP representatives. This founder explains why.

By Lydia Belanger

Building a Business

Why These 10 Companies Turning 100 or Older in 2017 Still Matter

It takes resilience and a willingness to change to weather more than a century.

By Lydia Belanger

Marketing

The 13 Most Interesting Ads of 2016

These ads are bound to make you laugh -- or in some cases, shed a tear.

By Rose Leadem

Business Branding

Cadillac Disavows Casting Call for ‘Neo-Nazi’ Character in Brand Ad

The casting notice, circulated on Twitter and Facebook, said an agency was looking for 'any and all real alt-right thinkers/believers.'

By Reuters

Marketing

5 Examples of Brands Doing Holiday Marketing Right

Let your imagination and storytelling skills run wild as you promote your brand during this merry, hopefully profitable, season.