CEO and Co-Founder, Onboardly
Renée Warren is co-founder of
, a company focused on helping funded technology startups and midsize entrepreneurially minded companies be more visible and acquire more customers. It does this through content marketing, startup PR and social media -- and publishes a
Doing the smart thing for the wrong reasons is just dumb.
These entrepreneurs discovered inspiration in the oddest places. Now, their businesses are thriving.
The are many more ways to approach the media than with the zillionth press release they will receive that afternoon.
Rather than wait until your creativity is suffering from cabin fever, take control and address the issue.
Co-founder conflicts cause startup failure. These five questions can help you avoid one.
Don't have the money to hire a full-time employee yet? You might want to consider the VA.
And what to do when you don't have one -- yet.
Following the prevailing trend or the tried-and-true could drain a new company's creativity. Aim instead to be an innovator.
Some clients simply aren't worth the money they are paying.
Marketers have more tools at their disposal than years ago. Re-evaluating what the company already has and giving it a quick spit shine might at times be all that's needed for the PR approach.
Having a social-media distribution plan is crucial. And timing, images and layout can also be important to online publishing success.
Client service is something that should be cultivated from the inception of a company -- not considered a form of damage control.
If you're in business, you're in the business of sales. That's what keeps your company alive. Here are four critical lessons.
© 2017 Entrepreneur Media, Inc.