About Renée Warren
More From Renée Warren
Small Business Heroes
Doing the smart thing for the wrong reasons is just dumb.
These entrepreneurs discovered inspiration in the oddest places. Now, their businesses are thriving.
The are many more ways to approach the media than with the zillionth press release they will receive that afternoon.
And what to do when you don't have one -- yet.
Having a social-media distribution plan is crucial. And timing, images and layout can also be important to online publishing success.
Client service is something that should be cultivated from the inception of a company -- not considered a form of damage control.