To Be Successful, Your Brand Needs a Clear, Simple Focus Think about Volvo, which stands for safety, or Ferrari, which is all about speed and excitement.

By C-Suite TV

Opinions expressed by Entrepreneur contributors are their own.

Entrepreneur Network partner C-Suite's Jeffrey Hayzlett sat down with David Haigh, CEO of Brand Finance, to share his insights on what all successful brands have in common. He also sat down with Matt Prechern, EVP and CMO of HCL Technologies, at his offices in New York City, to talk about the steady increase of HCL's brand and to reveal the secret about what's made the company brand so successful.

Related: Your Competitive Advantage Is Not Your Product -- It's Your Story

C-Suite TV, is an on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and entrepreneurs providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live, C-Suite Insights with Nicole Sawyer, Best Seller TV, Run Towards The Roar with Jason Forrest and more. C-Suite TV is part of C-Suite Network, the world's most trusted network of C-Suite leaders.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from C-Suite TV

To Succeed as a Woman in Business, You Need to Find Your Champion

To Be Successful, Your Brand Needs a Clear, Simple Focus

Your Competitive Advantage Is Not Your Product -- It's Your Story

Are People Born Leaders?

Editor's Pick

Most Popular

See all
Leadership

Lead From the Top: 5 Core Responsibilities of a CEO

Knowing exactly what the chief executive's role entails is critical for steering a company to success.

By Joel Trammell
Side Hustle

This Couple Started a Side Hustle to Improve a 'Terribly Made' Bathroom Essential. Now the Business Earns More Than $3 Million a Year.

Michael Fine and Lisa Schulner-Fine launched lifestyle brand Quiet Town in 2016 and have been growing it ever since.

By Amanda Breen
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

By Eve Gumpel
Business News

What's Open on Easter Sunday? Costco and Target Will Close, But One Major Retailer Will Be Open. Here's What To Know.

The stock market was closed for Good Friday on April 18. Here's what's closed for Easter Sunday, April 20.

By Erin Davis
Science & Technology

Your Clients Are Using AI to Replace You — Do These 3 Things Before They Do

Harness these three steps to audit, evolve and future-proof your offer before AI replaces you.

By Ben Angel
Leadership

Here's What It Takes to Evolve From Hands-On Founder to Strategic CEO

Making the leap from founder to CEO requires more than just growth — it demands a shift in mindset.

By Nicholas Leighton