Freelance Writer & Former Entrepreneur
Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter
Got a firm handshake? Remembered to bring business cards? Go to a party or event prepared to "wow" people in those first crucial seconds.
You're finally letting someone else infiltrate the walls of your company, and you'll have to assume the role of that person's boss. Don't panic.
Work on your hobby, learn about sales and marketing and dedicate yourself to steady improvement.
As the owner of a local business, you have to face several disadvantages. But that doesn't mean you can't succeed.
Choosing your medium -- text or in-person? -- and keeping your message decisive and focused are just two of the key strategies.
Bring a tennis ball with you on your next trip. No, really.
Make More Happen
Ecommerce has expanded to the offline world, and now industries are merging.
Remember: a pivot can be a good thing. Just ask Twitter, Groupon and Nintendo.
Building a Website
It's hard not to fantasize about building your own wealth online, but actually the idea isn't as unlikely as you think.
First off, thanks to the cloud, you may not need an office space at all.
If you want a customer to be loyal to your brand, you need to establish a sense of familiarity.
Rather than judge entrepreneurs for making money, let's start asking how we can participate in their philanthropic projects.
Starting a Business
Starting a business is scary, and quitting a job that pays the bills is risky. Here's advice on how to mitigate the risk.
Ninety percent of startups fail within a few years. Be aware of the common sources of failure so you can work to avoid the pitfalls.
Make More Happen
Your brand is the sum of everything you do. You owe it to yourself to invest the time and money needed to lay the right foundation for your business brand.