Freelance Writer & Former Entrepreneur
Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter
Starting a Business
Customers like the "pro" of risk reduction for trying your product; but, beware the "con": Some may try to manipulate you.
The key to success with infographics is understanding how to design them according to reader preferences.
Any time you can delegate work for less total cost than you'd spend doing it yourself, pull the trigger.
Got a firm handshake? Remembered to bring business cards? Go to a party or event prepared to "wow" people in those first crucial seconds.
Inspiring Your Team
You're finally letting someone else infiltrate the walls of your company, and you'll have to assume the role of that person's boss. Don't panic.
Work on your hobby, learn about sales and marketing and dedicate yourself to steady improvement.
As the owner of a local business, you have to face several disadvantages. But that doesn't mean you can't succeed.
Choosing your medium -- text or in-person? -- and keeping your message decisive and focused are just two of the key strategies.
Bring a tennis ball with you on your next trip. No, really.
Ecommerce has expanded to the offline world, and now industries are merging.
Remember: a pivot can be a good thing. Just ask Twitter, Groupon and Nintendo.
Building a Website
It's hard not to fantasize about building your own wealth online, but actually the idea isn't as unlikely as you think.
First off, thanks to the cloud, you may not need an office space at all.
If you want a customer to be loyal to your brand, you need to establish a sense of familiarity.
Rather than judge entrepreneurs for making money, let's start asking how we can participate in their philanthropic projects.