About Tom Popomaronis
Tom Popomaronis is Executive Vice President of Innovation at Massive Alliance, a global service agency providing internet monitoring, data- and security-threat surveillance and reputation management.
More From Tom Popomaronis
3 Signs You're Running an Unsustainable Supply Chain, and How to Fix It
Identifying these problems can retain customers and keep your business running smoothly.
Growth Strategies
Businesses Can Seize Online Growth by Pivoting Towards New Shopper Behaviors
Here's how ecommerce sites, online retailers and digital-services providers are adapting to the work-from-home culture.
How to Easily Create a Facebook Video Ad Users Will Actually Watch
For paid advertising, the social media platform is about as effective as it gets. Toss video into the mix, and you've found your brand a bottom line-boosting formula for advertorial success.
Leadership
3 Employee Traits That Help Scale a Tech Business
Identifying and attracting the right talent can make all the difference.
Leadership
Makers of Tomorrow: RE/MAX CEO Adam Contos
The real estate expert shares his take on the industry's future and how to lead amid ongoing uncertainty.
News and Trends
A Guide to Finding Online Deals Outside of Amazon Prime Day
Ecommerce is more competitive than ever, so don't limit yourself to one online giant's deep discounts.
Growth Strategies
4 Essential Tasks New Bootstrapped Businesses Should Outsource
Sometimes work is better off served on someone else's plate.
Growth Strategies
How Networking and Relationships Propel Entrepreneurs to Succeed
Try not to be the smartest person in the room.
Leadership
How to Leverage Emotional Intelligence to Improve Your Empathy
Provide encouragement and give credit where credit is due.
Technology
The Real Cost of a Data Breach for Your Brand (and How to Best Protect Yourself)
The aftermath can hurt in more ways than just a bank balance.
Why Small Businesses Must Deal With Emerging Cybersecurity Threats
Be proactive. Stay informed. Take action.
Technology
3 Chat Automation Tools That Accelerate Sales Growth
These AI platforms are unleashing the power of social commerce by providing around-the-clock support.
Slideshows
These 11 Famously Disgraced CEOs Have Entered the Reputation Hall of Shame
McDonalds' Steve Easterbrook is just the latest chief executive who allegedly failed to recognize the importance of ethics and permanently damaged their reputation. Here are the lessons companies can learn from each of them.
Reputation Management
6 Tips for Acquiring More Google Reviews (and Why They Matter)
Even without a recession to contend with, successfully launching (and growing) a local business is tough work. Something as simple as Google reviews, however, can make things easier.
Social Media
7 Social Media Marketing Myths, Busted
Businesses, brands and personalities need to know the truth.