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How to Easily Create a Facebook Video Ad Users Will Actually Watch For paid advertising, the social media platform is about as effective as it gets. Toss video into the mix, and you've found your brand a bottom line-boosting formula for advertorial success.

By Tom Popomaronis

Opinions expressed by Entrepreneur contributors are their own.

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According to HubSpot, roughly eight billion videos are viewed on Facebook every day — and those aren't just limited to cat videos. Views for sponsored video content have increased by an impressive 258 percent since 2016. But even after your video appears in a person's news feed, it can still be hard to retain their attention. An analysis by Locowise found that, on average, most people only watch one third of a given clip. Approximately 53.2 percent of viewers watch 30 seconds.

For entrepreneurs, this presents a twofold challenge: creating content that actually engages your audience, and ensuring that it reaches them in the first place.

Focus on your audience