About William Harris
William Harris has been critical to driving growth for multiple startups in ecommerce and SaaS, has helped facilitate both sides of acquisitions, and consults for the CMOs of multi-billion dollar Fortune 1,000 companies — all while running Elumynt, an advertising agency.
More From William Harris
Knowing what your competition is doing is a crucial part of growing your business.
There are more resources, tools and case studies available than ever to help build a successful campaign.
Just because consumers are online doesn't mean you can't form meaningful relationships.
There's more than enough material to sustain your campaign. You just have to know where to look.
Pinterest is an effective -- but often underutilized -- advertising platform. Why not look into it?
Are you keeping track of customer lifetime value and customer acquisition cost? It's high time you did.
One big tip: When creating Instagram Stories ads, keep in mind that creativity is king.
Have you considered featuring a relatable 'antagonist' in your ads? Yes, you read that right.
Saying 'no' takes practice. And confidence. And effort. But it's a skill worth learning.
If what you're doing is truly life-altering, working longer and longer might be something worth sacrificing a balanced life for. Otherwise . . . don't.
Millennials might be more entrepreneurial and harder working than earlier generations, but let's not overlook how motivating economic insecurity can be.