William Harris is the growth expert behind several ecommerce and VC backed SaaS businesses, helping them scale through intelligent application of modern marketing tactics. He's also the overworked founder of Elumynt, LLC, a growth marketing agency.
About William Harris
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Pinterest is an effective -- but often underutilized -- advertising platform. Why not look into it?
Are you keeping track of customer lifetime value and customer acquisition cost? It's high time you did.
One big tip: When creating Instagram Stories ads, keep in mind that creativity is king.
Have you considered featuring a relatable 'antagonist' in your ads? Yes, you read that right.
Saying 'no' takes practice. And confidence. And effort. But it's a skill worth learning.
If what you're doing is truly life-altering, working longer and longer might be something worth sacrificing a balanced life for. Otherwise . . . don't.
Millennials might be more entrepreneurial and harder working than earlier generations, but let's not overlook how motivating economic insecurity can be.
Unique businesses die from ordinary mistakes every day. Quit thinking you're exempt.
The person who has the vision to start a company might not be the person to grow the company.
Every brand has a story. Make yours an epic.
You'll need the right mix of data, people and planning to quickly scale your startup.