Melissa Packham

Melissa Packham

Entrepreneur Leadership Network Writer
Brand & Marketing Strategist

Melissa Packham founded A Brand Is Not A Logo to help entrepreneurs find clarity in strategy and unlock competitive advantage. With over 15 years of experience managing household-name brands, she envisions a world where brands are a force for good.

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Is Launching a New Brand the Right Move for Your Company?

Not all new ideas need a new brand. How to think strategically about introducing innovation into a brand portfolio to best further objectives and vision.

4 Signs You Need To Realign With Your Brand Values

How to identify if your brand values are still guiding your business and how to recalibrate if they're not.

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