Jeff Lotman is the founder and CEO of Global Icons, a premier brand licensing agency that serves a rapidly expanding portfolio of market-leading clients including BMW, Ford, and Motorola. With over 15 years experience as an industry leader, Lotman is an expert in advising companies on how to strategically extend their brand to engage with new consumers while increasing revenue. His extensive knowledge on all things branding, marketing, and licensing comes from a passion for building dynamic brand extensions combined with a background in elevating some of the most iconic brands in history.
