Lesya Liu

Lesya Liu

Social Media Strategist at The Social Media Current
These Tools Guarantee You Never Run Out of the Content Your Audience Craves
Social Media Business Growth

These Tools Guarantee You Never Run Out of the Content Your Audience Craves

Finding what most engages your followers requires sifting through a torrent to find the best.
Get Maximum LinkedIn Leverage to Boost Your Career and Grow Your Business
Take It From The Pros

Get Maximum LinkedIn Leverage to Boost Your Career and Grow Your Business

The potential for LinkedIn to bring opportunity is huge, but turning potential into results takes strategy.
Pursue Your Facebook Ad Strategy Like the Entrepreneur You Are
Facebook Advertising

Pursue Your Facebook Ad Strategy Like the Entrepreneur You Are

The willingness to endure trial and error until finding what works defines being an entrepreneur. Expect the same with Facebook advertising.
Here's How to Master Facebook Advertising and Why You Must
Facebook Advertising

Here's How to Master Facebook Advertising and Why You Must

Facebook offers powerful tools which are easy to learn and unmatched for defining and reaching your audience on their terms.
Snapchat Can Now Track Foot Traffic for Its Advertisers
snapchat marketing

Snapchat Can Now Track Foot Traffic for Its Advertisers

Snap's new tool let's businesses see if their customers are successfully nudging their friends to come shop.
Researchers Find That Social Media Can Make You Happier or Miserable
Social Media

Researchers Find That Social Media Can Make You Happier or Miserable

People who enjoy a sincere connection with others online are happier than those fixated on image and marketing.
Facebook Now Allows You to Create Fundraisers
Facebook

Facebook Now Allows You to Create Fundraisers

Facebook's strategy seems to become a societal platform with less emphasis on simply keeping up with friends and family.
How to Get a New Product to Market Without Hiring Market Researchers
Market Research

How to Get a New Product to Market Without Hiring Market Researchers

Thoroughly exploring the market you think exists for your product is crucial, even if you can't afford it.
People Can't Stalk Your Profile Through Face Recognition Apps -- Yet
Publicity Stunts

People Can't Stalk Your Profile Through Face Recognition Apps -- Yet

Announcement of an app that can identify faces in a crowd was a hoax, but the technology is entirely possible.
4 Steps to Give Your Business a Digital Presence Overhaul
Digital Marketing

4 Steps to Give Your Business a Digital Presence Overhaul

You put a lot of work into establishing your online presence, now keep working to enhance it.
Instagram Rolls Out Stories Ads to All Businesses
Instagram Marketing

Instagram Rolls Out Stories Ads to All Businesses

Ten seconds of undivided, full-screen attention on your product is a remarkable marketing opportunity.
GQ Places Major Bets on Instagram (and Wins)
Instagram Marketing

GQ Places Major Bets on Instagram (and Wins)

One of the nation's glossiest print publications is a leader in making money on social media.
You Might Find Your Next Employee (or Job) on Facebook
Inspiring Your Team

You Might Find Your Next Employee (or Job) on Facebook

Facebook is making its creepily comprehensive knowledge of its users available to employers looking to hire help.
This Low-Cost Gear Makes Your Live Broadcast Look Like a Big-Budget Production
live streaming

This Low-Cost Gear Makes Your Live Broadcast Look Like a Big-Budget Production

You can do a lot just with your cell phone. Spend another couple hundred dollars and you can do just about everything.
How to Create a Polished CEO Presence Worthy of Mark Zuckerberg Without Hiring a Staff
Take It From The Pros

How to Create a Polished CEO Presence Worthy of Mark Zuckerberg Without Hiring a Staff

The Facebook founder has a team that would be the envy of most startups simply to make him look good on social media.
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