Social Media Strategist at The Social Media Current
Thoroughly exploring the market you think exists for your product is crucial, even if you can't afford it.
Announcement of an app that can identify faces in a crowd was a hoax, but the technology is entirely possible.
You put a lot of work into establishing your online presence, now keep working to enhance it.
Ten seconds of undivided, full-screen attention on your product is a remarkable marketing opportunity.
One of the nation's glossiest print publications is a leader in making money on social media.
Inspiring Your Team
Facebook is making its creepily comprehensive knowledge of its users available to employers looking to hire help.
You can do a lot just with your cell phone. Spend another couple hundred dollars and you can do just about everything.
The Facebook founder has a team that would be the envy of most startups simply to make him look good on social media.
Social media has changed much in the world but imitation remains the sincerest form of flattery.
Authenticity means more to your fans than manufactured glamour.
Stories is potent and affordable medium for providing an immersive advertising experience.
Social Media Marketing
The raw number of followers you have is much less significant than the number of highly engaged followers you have.
Half the world is online. Your job is finding the fraction of them who will respond to what you are offering.
A robust set of specialty features and high-quality content make Instagram a smart fit for business and equally fun for downtime. Here's how the platform is expanding its reach across different demographics.
Instagram Live borrows concepts from Facebook and Snapchat, making smart adjustments to further engage its growing user base.
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© 2017 Entrepreneur Media, Inc.