Lesya Liu

Lesya Liu

Social Media Strategist at The Social Media Current
Snapchat to Add Features Reminiscent of Instagram
Snapchat

Snapchat to Add Features Reminiscent of Instagram

Competing brands differentiate. These rivals are not slow to borrow what works from each other.
9 Ways to Polish Your Instagram Account and Take Marketing to a Whole New Level
Marketing Bootcamp

9 Ways to Polish Your Instagram Account and Take Marketing to a Whole New Level

Instagram provides an amazing opportunity to storytell in a fun, engaging way.
7 Lessons Entrepreneurs Can Learn From Vine's Demise
Marketing Bootcamp

7 Lessons Entrepreneurs Can Learn From Vine's Demise

Although the video-sharing social media platform is going away, there are lessons to be learned.
5 Essentials for Your Crowdfunding Project to Succeed
Crowdfunding

5 Essentials for Your Crowdfunding Project to Succeed

Lots of good projects flop as crowdfunding projects, not because the idea was bad but because the funding campaign was poorly executed.
10 Surefire Tactics to Boost Pinterest Engagement
Pinterest

10 Surefire Tactics to Boost Pinterest Engagement

Pinterest users are more likely to buy more, and spend more, than users of any other social network.
Pinterest Is Rumored to Add Explore Section
Pinterest

Pinterest Is Rumored to Add Explore Section

The section will allow placement for publishers and brands to focus on organic content.
5 Myths About Pinterest Marketing
Marketing Bootcamp

5 Myths About Pinterest Marketing

Pinterest has the robust, engaged community marketers seek.
The Shocking Truth About Louise Delage's Instagram Account
Marketing Bootcamp

The Shocking Truth About Louise Delage's Instagram Account

The secrets of this social-media sensation reveal many truths about life, online and real world.
How Do You Stand Out From 500,000 Advertisers on Instagram?
Marketing Bootcamp

How Do You Stand Out From 500,000 Advertisers on Instagram?

Think: visuals, copy, audience enticement and the context of our ad.
The 140-Character Limit Is Dead. Long Live The 140-Character Limit!
Twitter

The 140-Character Limit Is Dead. Long Live The 140-Character Limit!

Now, photos, videos, GIFs, polls and Quote Tweets no longer count toward Twitter's limit. How cool is that, marketers?
Snapchat Is Adopting Facebook's Ad Targeting Strategy
Snapchat

Snapchat Is Adopting Facebook's Ad Targeting Strategy

It was inevitable the popular network would eventually allow advertisers to sift among its 100 million daily users.
Another Effective Way Facebook Helps Grow Your Business
Facebook Marketing

Another Effective Way Facebook Helps Grow Your Business

Groups enable you to extend your organic reach, workshop your material and establish yourself as a thought leader.
5 Ways to Win Followers and Customers With Your Responses to Instagram Comments
Instagram Marketing

5 Ways to Win Followers and Customers With Your Responses to Instagram Comments

Taking time to reply to your followers shows you care what they say and value them.
9 Overlooked Ways to Make Visitors Love Your Website
Websites

9 Overlooked Ways to Make Visitors Love Your Website

You never get a second chance at a first impression. Make sure your website gives a good one.
The Harsh Lesson Everyone Can Learn From Justin Bieber Fleeing Instagram
Celebrities

The Harsh Lesson Everyone Can Learn From Justin Bieber Fleeing Instagram

Bieber had more Instagram followers than most nations have citizens but the abuse he triggered sharing his personal life drove him to delete his account.