Lesya Liu

Give it a shot, but there are more effective ways to increase your following.

Putting hashtags in as a first comment makes your posts easy to notice.

Almost half of America's teens are constantly online. As a marketer, what are you going to do about that?

Use the photo-sharing platform to track your customers and viewers. Then compile the Instagram analytics your business needs. Here's how.

Tracking and analyzing all of the data available to you is essential to getting results on social media.

Unlocking the power of Instagram starts with learning to see what works and what doesn't.

Investing in yourself is a smart decision. Make sure you get what you're paying for.

Despite the scary name, a shadowban is more like a time out than exile. Be nice and you have nothing to worry about.

Just because your audience expects you to have videos doesn't mean they expect you to do a Star Wars sequel.

A good personal brand, online or in the flesh, requires investing your time and minding your manners.

A service isn't as easily photographed as a product but you have a story, so tell it.

Don't reinvent the wheel; learn to upcycle your content.

You work hard to post good content. Don't let it be overlooked because of poor timing.

How you can use this new feature to help your business.

Making your website appealing to your audience is pretty much the same as making it more appealing to Google.