Lesya Liu

Lesya Liu

Social Media Strategist at The Social Media Current
You Might Find Your Next Employee (or Job) on Facebook
Inspiring Your Team

You Might Find Your Next Employee (or Job) on Facebook

Facebook is making its creepily comprehensive knowledge of its users available to employers looking to hire help.
This Low-Cost Gear Makes Your Live Broadcast Look Like a Big-Budget Production
live streaming

This Low-Cost Gear Makes Your Live Broadcast Look Like a Big-Budget Production

You can do a lot just with your cell phone. Spend another couple hundred dollars and you can do just about everything.
How to Create a Polished CEO Presence Worthy of Mark Zuckerberg Without Hiring a Staff
Reputation Management

How to Create a Polished CEO Presence Worthy of Mark Zuckerberg Without Hiring a Staff

The Facebook founder has a team that would be the envy of most startups simply to make him look good on social media.
Is Innovation Overrated? Facebook's Stories Feature Is Identical to Instagram's.
Facebook

Is Innovation Overrated? Facebook's Stories Feature Is Identical to Instagram's.

Social media has changed much in the world but imitation remains the sincerest form of flattery.
You Don't Have to be Picture-Perfect to Succeed on Instagram
Instagram Marketing

You Don't Have to be Picture-Perfect to Succeed on Instagram

Authenticity means more to your fans than manufactured glamour.
Instagram Stories Is Likely to Become a Powerful Marketing Tool
Instagram Marketing

Instagram Stories Is Likely to Become a Powerful Marketing Tool

Stories is potent and affordable medium for providing an immersive advertising experience.
Why 2017 Will be the Year of Native Content and Engagement
Social Media Marketing

Why 2017 Will be the Year of Native Content and Engagement

The raw number of followers you have is much less significant than the number of highly engaged followers you have.
5 Essentials for Connecting With Your Ideal Target Market on Social Media
Target Markets

5 Essentials for Connecting With Your Ideal Target Market on Social Media

Half the world is online. Your job is finding the fraction of them who will respond to what you are offering.
Why Instagram Won 2016 and Snapchat Didn't
Instagram Marketing

Why Instagram Won 2016 and Snapchat Didn't

A robust set of specialty features and high-quality content make Instagram a smart fit for business and equally fun for downtime. Here's how the platform is expanding its reach across different demographics.
Instagram Observes Snapchat, Does It Better
Instagram Marketing

Instagram Observes Snapchat, Does It Better

Instagram Live borrows concepts from Facebook and Snapchat, making smart adjustments to further engage its growing user base.
8 Tactics to Maximum the Visibility of Your Tweets
Twitter Marketing

8 Tactics to Maximum the Visibility of Your Tweets

Without a strategy, there is little chance the people you seek to engage will see your tweets.
Make the New Facebook Pages Layout Work to Your Advantage
Facebook Marketing

Make the New Facebook Pages Layout Work to Your Advantage

Take control over the Facebook layout to engage your audience in a variety of ways.
Snapchat to Add Features Reminiscent of Instagram
Snapchat

Snapchat to Add Features Reminiscent of Instagram

Competing brands differentiate. These rivals are not slow to borrow what works from each other.
9 Ways to Polish Your Instagram Account and Take Marketing to a Whole New Level
Instagram

9 Ways to Polish Your Instagram Account and Take Marketing to a Whole New Level

Instagram provides an amazing opportunity to storytell in a fun, engaging way.
7 Lessons Entrepreneurs Can Learn From Vine's Demise
Social Media Marketing

7 Lessons Entrepreneurs Can Learn From Vine's Demise

Although the video-sharing social media platform is going away, there are lessons to be learned.