Lesya Liu

Lesya Liu

Contributor
Social Media Strategist at The Social Media Current

Lesya Liu helps entrepreneurs create a meaningful and profitable Instagram presence that feels right for their creative businesses. Born and raised in Ukraine, she is a social media strategist and a photographer. Her passion lies in combining art and marketing to create compelling storytelling, both visually and textually. Most days she roams the Interwebs, looking for fresh, inspirational ideas or testing things out on her own social channels.

More From Lesya Liu

Generation Z

How to Market to Someone -- and You Know Who That Is -- Who's Constantly Online

Almost half of America's teens are constantly online. As a marketer, what are you going to do about that?
Instagram

The Definitive Guide to Instagram Analytics: So Much More Than Just a Pretty Picture

Use the photo-sharing platform to track your customers and viewers. Then compile the Instagram analytics your business needs. Here's how.
Instagram Marketing

Turn Instagram Into an Effective Funnel Step for Your Business

Tracking and analyzing all of the data available to you is essential to getting results on social media.
Instagram

How to Evaluate Your Instagram Profile Performance

Unlocking the power of Instagram starts with learning to see what works and what doesn't.
Personal Improvement

5 Ways to Spot Fake Online Coaches (So You Can Find the Great Ones)

Investing in yourself is a smart decision. Make sure you get what you're paying for.
Instagram

It's Easy to Avoid a Dreaded Instagram Shadowban. Just Don't Act Like a Bot.

Despite the scary name, a shadowban is more like a time out than exile. Be nice and you have nothing to worry about.
Video

You Don't Need a Big Budget to Get Started With Video Content

Just because your audience expects you to have videos doesn't mean they expect you to do a Star Wars sequel.
Personal Branding

How to Create (and Keep) a Winning Online Reputation

A good personal brand, online or in the flesh, requires investing your time and minding your manners.
Social Media Marketing

6 Ways Service-Based Businesses Can Market on Instagram

A service isn't as easily photographed as a product but you have a story, so tell it.
Upcycling

Create Quick, Easy and Effective Content With This Simple Technique

Don't reinvent the wheel; learn to upcycle your content.
Social Media

There Is a Best Time to Publish on Social Media and You Can Determine When It Is

You work hard to post good content. Don't let it be overlooked because of poor timing.
Facebook

Facebook's Latest Feature Highlights the Importance of User Experience and Website Speed

How you can use this new feature to help your business.
Website Optimization

Effective Branding Is a Smart Strategy to Improve Your Website's Search Metrics

Making your website appealing to your audience is pretty much the same as making it more appealing to Google.
Online Marketing

8 Rookie Marketing Mistakes I Made But You Don't Have To

Building your brand online is a slow process, even if you're doing everything right. Few people are.
Instagram Marketing

4 Tips to Leverage the Power of Instagram to Grow Your Email List

Somehow the idea got around that Instagram isn't good for gathering email subscribers. Wrong!
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