Lesya Liu

Lesya Liu

Social Media Strategist at The Social Media Current
Instagram Stories Is Likely to Become a Powerful Marketing Tool
Instagram Marketing

Instagram Stories Is Likely to Become a Powerful Marketing Tool

Stories is potent and affordable medium for providing an immersive advertising experience.
Why 2017 Will be the Year of Native Content and Engagement
Social Media Marketing

Why 2017 Will be the Year of Native Content and Engagement

The raw number of followers you have is much less significant than the number of highly engaged followers you have.
5 Essentials for Connecting With Your Ideal Target Market on Social Media
Target Markets

5 Essentials for Connecting With Your Ideal Target Market on Social Media

Half the world is online. Your job is finding the fraction of them who will respond to what you are offering.
Why Instagram Won 2016 and Snapchat Didn't
Instagram Marketing

Why Instagram Won 2016 and Snapchat Didn't

A robust set of specialty features and high-quality content make Instagram a smart fit for business and equally fun for downtime. Here's how the platform is expanding its reach across different demographics.
Instagram Observes Snapchat, Does It Better
Instagram Marketing

Instagram Observes Snapchat, Does It Better

Instagram Live borrows concepts from Facebook and Snapchat, making smart adjustments to further engage its growing user base.
8 Tactics to Maximum the Visibility of Your Tweets
Twitter Marketing

8 Tactics to Maximum the Visibility of Your Tweets

Without a strategy, there is little chance the people you seek to engage will see your tweets.
Make the New Facebook Pages Layout Work to Your Advantage
Facebook Marketing

Make the New Facebook Pages Layout Work to Your Advantage

Take control over the Facebook layout to engage your audience in a variety of ways.
Snapchat to Add Features Reminiscent of Instagram
Snapchat

Snapchat to Add Features Reminiscent of Instagram

Competing brands differentiate. These rivals are not slow to borrow what works from each other.
9 Ways to Polish Your Instagram Account and Take Marketing to a Whole New Level
Instagram

9 Ways to Polish Your Instagram Account and Take Marketing to a Whole New Level

Instagram provides an amazing opportunity to storytell in a fun, engaging way.
7 Lessons Entrepreneurs Can Learn From Vine's Demise
Social Media Marketing

7 Lessons Entrepreneurs Can Learn From Vine's Demise

Although the video-sharing social media platform is going away, there are lessons to be learned.
5 Essentials for Your Crowdfunding Project to Succeed
Crowdfunding

5 Essentials for Your Crowdfunding Project to Succeed

Lots of good projects flop as crowdfunding projects, not because the idea was bad but because the funding campaign was poorly executed.
10 Surefire Tactics to Boost Pinterest Engagement
Pinterest

10 Surefire Tactics to Boost Pinterest Engagement

Pinterest users are more likely to buy more, and spend more, than users of any other social network.
Pinterest Is Rumored to Add Explore Section
Pinterest

Pinterest Is Rumored to Add Explore Section

The section will allow placement for publishers and brands to focus on organic content.
5 Myths About Pinterest Marketing
Pinterest

5 Myths About Pinterest Marketing

Pinterest has the robust, engaged community marketers seek.
The Shocking Truth About Louise Delage's Instagram Account
Instagram

The Shocking Truth About Louise Delage's Instagram Account

The secrets of this social-media sensation reveal many truths about life, online and real world.