Lesya Liu

Lesya Liu

Social Media Strategist at The Social Media Current
How to Get a New Product to Market Without Hiring Market Researchers
Market Research

How to Get a New Product to Market Without Hiring Market Researchers

Thoroughly exploring the market you think exists for your product is crucial, even if you can't afford it.
People Can't Stalk Your Profile Through Face Recognition Apps -- Yet
Publicity Stunts

People Can't Stalk Your Profile Through Face Recognition Apps -- Yet

Announcement of an app that can identify faces in a crowd was a hoax, but the technology is entirely possible.
4 Steps to Give Your Business a Digital Presence Overhaul
Digital Marketing

4 Steps to Give Your Business a Digital Presence Overhaul

You put a lot of work into establishing your online presence, now keep working to enhance it.
Instagram Rolls Out Stories Ads to All Businesses
Instagram Marketing

Instagram Rolls Out Stories Ads to All Businesses

Ten seconds of undivided, full-screen attention on your product is a remarkable marketing opportunity.
GQ Places Major Bets on Instagram (and Wins)
Instagram Marketing

GQ Places Major Bets on Instagram (and Wins)

One of the nation's glossiest print publications is a leader in making money on social media.
You Might Find Your Next Employee (or Job) on Facebook
Inspiring Your Team

You Might Find Your Next Employee (or Job) on Facebook

Facebook is making its creepily comprehensive knowledge of its users available to employers looking to hire help.
This Low-Cost Gear Makes Your Live Broadcast Look Like a Big-Budget Production
live streaming

This Low-Cost Gear Makes Your Live Broadcast Look Like a Big-Budget Production

You can do a lot just with your cell phone. Spend another couple hundred dollars and you can do just about everything.
How to Create a Polished CEO Presence Worthy of Mark Zuckerberg Without Hiring a Staff
Reputation Management

How to Create a Polished CEO Presence Worthy of Mark Zuckerberg Without Hiring a Staff

The Facebook founder has a team that would be the envy of most startups simply to make him look good on social media.
Is Innovation Overrated? Facebook's Stories Feature Is Identical to Instagram's.
Facebook

Is Innovation Overrated? Facebook's Stories Feature Is Identical to Instagram's.

Social media has changed much in the world but imitation remains the sincerest form of flattery.
You Don't Have to be Picture-Perfect to Succeed on Instagram
Instagram Marketing

You Don't Have to be Picture-Perfect to Succeed on Instagram

Authenticity means more to your fans than manufactured glamour.
Instagram Stories Is Likely to Become a Powerful Marketing Tool
Instagram Marketing

Instagram Stories Is Likely to Become a Powerful Marketing Tool

Stories is potent and affordable medium for providing an immersive advertising experience.
Why 2017 Will be the Year of Native Content and Engagement
Social Media Marketing

Why 2017 Will be the Year of Native Content and Engagement

The raw number of followers you have is much less significant than the number of highly engaged followers you have.
5 Essentials for Connecting With Your Ideal Target Market on Social Media
Target Markets

5 Essentials for Connecting With Your Ideal Target Market on Social Media

Half the world is online. Your job is finding the fraction of them who will respond to what you are offering.
Why Instagram Won 2016 and Snapchat Didn't
Instagram Marketing

Why Instagram Won 2016 and Snapchat Didn't

A robust set of specialty features and high-quality content make Instagram a smart fit for business and equally fun for downtime. Here's how the platform is expanding its reach across different demographics.
Instagram Observes Snapchat, Does It Better
Instagram Marketing

Instagram Observes Snapchat, Does It Better

Instagram Live borrows concepts from Facebook and Snapchat, making smart adjustments to further engage its growing user base.