Lesya Liu helps entrepreneurs create a meaningful and profitable Instagram presence that feels right for their creative businesses. Born and raised in Ukraine, she is a social media strategist and a photographer. Her passion lies in combining art and marketing to create compelling storytelling, both visually and textually. Most days she roams the Interwebs, looking for fresh, inspirational ideas or testing things out on her own social channels.
Generation Z
How to Market to Someone -- and You Know Who That Is -- Who's Constantly Online
Almost half of America's teens are constantly online. As a marketer, what are you going to do about that?
Instagram
The Definitive Guide to Instagram Analytics: So Much More Than Just a Pretty Picture
Use the photo-sharing platform to track your customers and viewers. Then compile the Instagram analytics your business needs. Here's how.
Instagram Marketing
Turn Instagram Into an Effective Funnel Step for Your Business
Tracking and analyzing all of the data available to you is essential to getting results on social media.
Instagram
How to Evaluate Your Instagram Profile Performance
Unlocking the power of Instagram starts with learning to see what works and what doesn't.
Personal Improvement
5 Ways to Spot Fake Online Coaches (So You Can Find the Great Ones)
Investing in yourself is a smart decision. Make sure you get what you're paying for.
Instagram
It's Easy to Avoid a Dreaded Instagram Shadowban. Just Don't Act Like a Bot.
Despite the scary name, a shadowban is more like a time out than exile. Be nice and you have nothing to worry about.
Video
You Don't Need a Big Budget to Get Started With Video Content
Just because your audience expects you to have videos doesn't mean they expect you to do a Star Wars sequel.
Personal Branding
How to Create (and Keep) a Winning Online Reputation
A good personal brand, online or in the flesh, requires investing your time and minding your manners.
Social Media Marketing
6 Ways Service-Based Businesses Can Market on Instagram
A service isn't as easily photographed as a product but you have a story, so tell it.
Upcycling
Create Quick, Easy and Effective Content With This Simple Technique
Don't reinvent the wheel; learn to upcycle your content.
Social Media
There Is a Best Time to Publish on Social Media and You Can Determine When It Is
You work hard to post good content. Don't let it be overlooked because of poor timing.
Facebook
Facebook's Latest Feature Highlights the Importance of User Experience and Website Speed
How you can use this new feature to help your business.
Website Optimization
Effective Branding Is a Smart Strategy to Improve Your Website's Search Metrics
Making your website appealing to your audience is pretty much the same as making it more appealing to Google.
Online Marketing
8 Rookie Marketing Mistakes I Made But You Don't Have To
Building your brand online is a slow process, even if you're doing everything right. Few people are.
Instagram Marketing
4 Tips to Leverage the Power of Instagram to Grow Your Email List
Somehow the idea got around that Instagram isn't good for gathering email subscribers. Wrong!
