Lesya Liu

Lesya Liu

Social Media Strategist at The Social Media Current

More From Lesya Liu

Facebook

Facebook Is Getting Stern About Clickbait

A recent algorithm update means the headlines you read on your newsfeed will actually tell you something about the article beneath them.
Social Media

Instagram Introduces 'Stories' and Begins Clash of Titans With Snapchat

Two of the hottest social apps are going head-to-head by enter each other's playing fields.
Branding

3 Ways to Create a Brand Statement That Sticks

A brand statement clarifies what exactly a company does.
Instagram

Instagram's Business Features Could Annoy Loyal Users

Users who love Instagram for its simple photo-sharing abilities might not appreciate how it is becoming more like Facebook.
Snapchat

Snapchat Announces Memories, Another Reason to Jump on Board

Save those awesome Snaps and Stories to show later as a memory.
Facebook Marketing

10 Tactics to Make Your Facebook Organic Reach Soar

'Facebook organic reach' might be the greatest oxymoron in social-media marketing but it can be achieved.
Online Marketing

To Maximize Results Stop Sending Anyone Anywhere Except Your Landing Page

Increase those conversions you've been working so hard to get.
Instagram

Instagramming May Make Your Customers Happier

A picture is worth a thousand words and now you can share experiences with your customers in a visual way.
Instagram

11 Basics for Growing Engagement on Instagram

To be an Instagram superstar you must have engaged followers.
PR strategy

How to Gracefully Handle an Online PR Crisis

Follow these practices to best handle any issues that may arise from a crisis.
Video Marketing

Leverage the Undeniable Power of Video Marketing on All Platforms

The benefits of adding video to your current social platforms are vastly greater than just doing what you are doing on more platforms.
Content Marketing

How to Create Stellar Content Your Audience Will Love to Share

There's more ways than ever to drive traffic to your company, but in a saturated social media environment quality is key.
Instagram

Instagram Updates Logo and Its Fans Lose It Once Again

Enthusiasts for the photo-centric platform habitually fall into online tizzies when things change. They soon adjust.
Instagram Marketing

5 Ways You Can Harness Instagram to Get Leads and Close Sales

Instagram doesn't require more time or energy than any other social network, so give it a try and see how your company grows.
Facebook

Video Might Be Your Best Bet With Facebook's Algorithm Update

The change at Facebook is yet another sign that video is becoming the dominant and preferred means of communicating to an online audience.