Lesya Liu

Lesya Liu - Page 3

Entrepreneur Leadership Network Writer
Social Media Strategist at The Social Media Current

Latest

Instagram Rolls Out Stories Ads to All Businesses

Ten seconds of undivided, full-screen attention on your product is a remarkable marketing opportunity.

GQ Places Major Bets on Instagram (and Wins)

One of the nation's glossiest print publications is a leader in making money on social media.

You Might Find Your Next Employee (or Job) on Facebook

Facebook is making its creepily comprehensive knowledge of its users available to employers looking to hire help.

This Low-Cost Gear Makes Your Live Broadcast Look Like a Big-Budget Production

You can do a lot just with your cell phone. Spend another couple hundred dollars and you can do just about everything.

How to Create a Polished CEO Presence Worthy of Mark Zuckerberg Without Hiring a Staff

The Facebook founder has a team that would be the envy of most startups simply to make him look good on social media.

Is Innovation Overrated? Facebook's Stories Feature Is Identical to Instagram's.

Social media has changed much in the world but imitation remains the sincerest form of flattery.

Instagram Stories Is Likely to Become a Powerful Marketing Tool

Stories is potent and affordable medium for providing an immersive advertising experience.

Why 2017 Will be the Year of Native Content and Engagement

The raw number of followers you have is much less significant than the number of highly engaged followers you have.

5 Essentials for Connecting With Your Ideal Target Market on Social Media

Half the world is online. Your job is finding the fraction of them who will respond to what you are offering.

Why Instagram Won 2016 and Snapchat Didn't

A robust set of specialty features and high-quality content make Instagram a smart fit for business and equally fun for downtime. Here's how the platform is expanding its reach across different demographics.

Instagram Observes Snapchat, Does It Better

Instagram Live borrows concepts from Facebook and Snapchat, making smart adjustments to further engage its growing user base.

8 Tactics to Maximum the Visibility of Your Tweets

Without a strategy, there is little chance the people you seek to engage will see your tweets.

Make the New Facebook Pages Layout Work to Your Advantage

Take control over the Facebook layout to engage your audience in a variety of ways.

Snapchat to Add Features Reminiscent of Instagram

Competing brands differentiate. These rivals are not slow to borrow what works from each other.