Join our Waitlist for Expert Advice!

10 Tactics to Make Your Facebook Organic Reach Soar 'Facebook organic reach' might be the greatest oxymoron in social-media marketing but it can be achieved.

By Lesya Liu Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

Let's face it: Facebook organic reach was extremely low for a while. Now, the network dropped another bomb on business owners by announcing that it's going to focus on friends' posts instead of pages' posts which will further suppress organic reach of the latter.

What to do to increase organic engagement and why is it so important? Facebook pays attention to engagement rates on business pages as a predictor of how qualified this content is to be pushed out into more newsfeeds. If 20 percent of people engage with a specific piece of content, then it has to be super interesting and worth to be seen by more eyeballs, right?

It then follows that low organic reach drags organic engagement down, which, in turn, lowers organic reach even further. It's a vicious cycle. If you're still not convinced that you want to pay for Facebook advertising, what do you do?

1. The ultime tactic is engaging content.

It sounds like a no-brainer, but before posting anything, consider how engaging a given piece of content really is. Is it breaking news? Is it a little-known fact about your industry?

Ask yourself this question: why would anyone want to share it with their networks? After all, people engage with content they want to be associated with. Is it cool and hip? Is it educational? Is it funny?

It's not difficult to click the "Like" button, but what is the value of it for both you and your followers? Taken a step further, will they want their networks to see this?

Facebook finds shares to be the most valuable type of engagement, followed by comments and then likes. The reason for it is the amount of time and effort it takes to perform of each of these tasks.

Related: Why Facebook's Latest Move Could Minimize Your Brand's Reach

2. Ask a question.

Going back to the value of each engagement, comments are pretty valuable. What is the best way to increase comment count? Ask industry-related questions, inquire about your customers' pain points, or simply ask for feedback. Not only will this tactic increase engagement, it will also give you a useful insight into your followers' minds. You can even ask some personal questions occasionally, along the lines of "What are you plans for Christmas?" or "Where are you travelling this summer?"

3. Create a poll.

A poll works sort of like asking a question, yet it has a hidden benefit if your audience is not very engaged. If you ask an open-ended question, chances are some people wouldn't bother to come up with an answer and then type it out. Yet, if you ask a question and furnish it with a few pre-made answers, you make the task so much easier and completion of it so much likelier.

You get comments, you get insight, and you can now see how your followers feel about different topics. Besides, if you use these questions to truly gain some market data, then it is easier to quantify answers instead of trying to categorize the differing responses.

4. Beautiful imagery.

Since our newsfeeds are getting longer, richer and more content-diverse, the most effective way to grab attention is to stand out with beautiful visuals. A striking picture makes an eye stop and examine it. So, find colorful images to go with your post. It's even better if you can communicate your ideas in a visual way.

5. Videos.

Multimedia is on the peak of popularity. If people can watch a 3-minute video instead of reading a 500-word blog post, they will. Find entertaining videos, how-to tutorials, or even "talking head" videos.

If you're feeling confident, create your own videos by repurposing old blog posts. You can literally ask one of your camera-comfortable employees to follow the script of an older post or talk about the benefits of your offerings.

Related: 8 Ways Businesses Can Benefit From Facebook

6. Infographics.

Infographics present information in an accessible, visual way. Create educational, fun, yet not too-in-depth graphics to post on all social media outlets. There is a great possibility people will find it useful and will want to save it for later or share it with their friends. If you find a few striking, unexpected statistics – more power to you, as it will increase chances of people sharing the data.

7. Trending topics.

Trending topics is a great tool for marketers. Of course, it is probably not something you can take advantage of every day, because you don't want to spam your followers with irrelevant updates.

Yet, once in a while when related topics make headlines, take advantage of it. I have seen organic reach triple – if not quadruple – as a result of good timing. So, keep an eye on trending topics list when you log in to your Facebook in the morning.

8. Humor.

Humor is one of the primary mechanisms of bonding. When people share a laugh and have good times together, it makes them more open to each other.

By ensuring your joke or comment is not offensive, you set up an organic engagement mechanism in place. People will scroll down their newsfeed and have a good laugh with your post. They also might want to share it with their friends if the joke is that good.

Even if they don't do any of the above, your post might evoke a smile on their face and they will mentally give you a point for the future.

9. Contests.

Although Facebook now prohibits "likegating," (a situation where people have to like a page to enter a contest or giveaway), these types of posts remain a great way for boosting engagement. Do not require anyone to like anything to enter, instead make it as simple as uploading their photo, captioning an image, or anything along those lines. Your page will receive tons of comments and likes, and possibly even a few shares.

You don't have to create a massive contest with expensive prizes; even $10 off coupon or a keychain for the correct answer to a simple trivia will do the trick.

Related: Facebook Explains Why Organic Reach Is Dying

10. Previews / teasers.

People love to solve a little puzzle and get in on a little a mystery. Create a little suspense with teasers of new products or previews before an official launch. The feeling of being in-the-know, the feeling of exclusivity will also give them a reason to follow you on social media.

When it comes to increasing organic engagement, you have to think outside the box so your posts can truly shine. They can stand out by providing value, entertaining, or simply connecting with your followers on a human level. Before posting another post think what value it brings to your followers.

Lesya Liu

Social Media Strategist at The Social Media Current

Lesya Liu helps entrepreneurs create a meaningful and profitable Instagram presence that feels right for their creative businesses. Born and raised in Ukraine, she is a social media strategist and a photographer. Her passion lies in combining art and marketing to create compelling storytelling, both visually and textually. Most days she roams the Interwebs, looking for fresh, inspirational ideas or testing things out on her own social channels.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

You Have One Month Left to Buy a House, According to Barbara Corcoran. Here's Why.

"If you are planning on waiting a year and seeing where interest rates go, you are out of your mind," Corcoran said.

Business Solutions

Cut Costs, Not Features with This Microsoft Bundle Deal

You get Office, Windows, Project, and Visio for $72.

Side Hustle

I Made $14,000 in 1 Week With a Spontaneous Halloween Costume Side Hustle — Here's How

Sabba Keynejad was in art school when he started to refine his entrepreneurial skills.

Thought Leaders

These 3 Trends Will Change What It Means to Be an Entrepreneur in 2025

Here are three entrepreneurship trends from the new Global Entrepreneurship Monitor report that are changing the landscape for the future.

Leadership

4 Bold Leadership Moves Every Successful CEO Uses to Navigate Change

Ready to turn fear into fuel and lead with confidence? In this article, I share how leaving my corporate job without a plan led me to build a thriving business. Learn four bold strategies to embrace uncertainty and turn challenges into opportunities for growth today.