Derek Newton

Derek Newton

Guest Writer / NYC based communications and public relations professional

Derek Newton is a communications expert and writer based in New York City. He has been working in nonprofit, political and policy communications for more than 20 years and helped launch several startups. 

Online Marketing

3 Easy Ways to Drive Traffic to Your Online Store

Unique domain names, great content and influencers can help your store compete.
Influencer Marketing

Fixing the ROI Problem With Influencer Marketing

The company that may have plugged the biggest hole in influencer marketing.
Public Relations

6 Common Mistakes of DIY Public Relations

If you want to do you own PR, you can. But avoid these six rookie errors.
Take It From The Pros

So, What's a Brand Ambassador and Why Are They Important?

Nobody does sales better than anybody who has bought a product and is raving about it to their friends.
Public Relations

The 3 Rules for a Publishable Op-Ed

Opinion articles are great PR and branding opportunities. But many people get them wrong. Here's how to get op-eds right.
Education Tech

5 Growing Ed Tech Companies That Make the Grade

Despite some flame-outs, these entrepreneurs are turning solid education technology into big business.
Take It From The Pros

How to Recover From a Major Online Blunder

Digital disasters such as bad reviews, unfavorable news coverage or public embarrassments can be very damaging to your bottom line and business vitality.
mediation

The PR Costs of a Legal Fight

Lawsuits Cost More Than Money, But Mediation Can Be a Major PR Win.
Client Relationship Management

5 Tips for Managing Celebrity Clients

Building a business around high-profile clients can be rewarding, but it's not easy.
Future Tech

Coming Soon: Marketing Targeted Only at You

Real-time, GPS marketing is no longer science fiction.
Inbound Marketing

Inbound Marketing -- What is it and Why Does it Matter?

Customers will respond to inbound strategies by returning value back to your business.
Take It From The Pros

Finding Employee Brand Evangelists

The best people to speak for your company may already be on your payroll.
Take It From The Pros

Bragging About Treating Your Team Well Is Always Good PR

Don't be shy about going public when you boost pay or host fun events for your employees.
Marketing

5 Ways to Turn a TV Appearance Into Evergreen PR for Your Brand

Handled correctly, getting on TV is a marketing gift that keeps on giving.
User Experience

If You Don't Know 'UX' You're Overdue to Learn About It

Brick-and-mortar businesses all have a distinct feel built around the customer experience. User experience is the same idea but for your website.
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