About Derek Newton
Derek Newton is a communications expert and writer based in New York City. He has been working in nonprofit, political and policy communications for more than 20 years and helped launch several startups.
More From Derek Newton
Unique domain names, great content and influencers can help your store compete.
If you want to do you own PR, you can. But avoid these six rookie errors.
Nobody does sales better than anybody who has bought a product and is raving about it to their friends.
Opinion articles are great PR and branding opportunities. But many people get them wrong. Here's how to get op-eds right.
Despite some flame-outs, these entrepreneurs are turning solid education technology into big business.
Ready For Anything
Digital disasters such as bad reviews, unfavorable news coverage or public embarrassments can be very damaging to your bottom line and business vitality.
Real-time, GPS marketing is no longer science fiction.
Small Business Heroes
Customers will respond to inbound strategies by returning value back to your business.
The best people to speak for your company may already be on your payroll.
Don't be shy about going public when you boost pay or host fun events for your employees.
Handled correctly, getting on TV is a marketing gift that keeps on giving.
Brick-and-mortar businesses all have a distinct feel built around the customer experience. User experience is the same idea but for your website.