Derek Newton

NYC based communications and public relations professional

Derek Newton is a communications expert and writer based in New York City. He has been working in nonprofit, political and policy communications for more than 20 years and helped launch several startups. 

Latest

Marketing

3 Easy Ways to Drive Traffic to Your Online Store

Unique domain names, great content and influencers can help your store compete.

Marketing

Fixing the ROI Problem With Influencer Marketing

The company that may have plugged the biggest hole in influencer marketing.

Operations & Logistics

6 Common Mistakes of DIY Public Relations

If you want to do you own PR, you can. But avoid these six rookie errors.

Marketing

So, What's a Brand Ambassador and Why Are They Important?

Nobody does sales better than anybody who has bought a product and is raving about it to their friends.

Operations & Logistics

The 3 Rules for a Publishable Op-Ed

Opinion articles are great PR and branding opportunities. But many people get them wrong. Here's how to get op-eds right.

Science & Technology

5 Growing Ed Tech Companies That Make the Grade

Despite some flame-outs, these entrepreneurs are turning solid education technology into big business.

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