About Derek Newton
Derek Newton is a communications expert and writer based in New York City. He has been working in nonprofit, political and policy communications for more than 20 years and helped launch several startups.
More From Derek Newton
Nobody does sales better than anybody who has bought a product and is raving about it to their friends.
Small Business Heroes
Customers will respond to inbound strategies by returning value back to your business.
Don't be shy about going public when you boost pay or host fun events for your employees.
Handled correctly, getting on TV is a marketing gift that keeps on giving.
Brick-and-mortar businesses all have a distinct feel built around the customer experience. User experience is the same idea but for your website.