Efrat Ravid

Efrat Ravid

Efrat Ravid is chief marketing officer of UX platform ContentSquare.

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My Worst Moment

She Had to Fire 35 People on Her Second Day on the Job. Here's How She Handled It -- and Her Advice for Rebuilding Trust.

Efrat Ravid, currently chief marketing officer at ContentSquare, remembers her worst moment in a previous role and how she turned things around.

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Supercharging Creativity

Here Comes the Brand: How Company Rebranding Is (Sort of) Like a Wedding

When undergoing a rebranding process, make sure you prepare for the long haul and keep your customers happy.

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