Efrat Ravid is chief marketing officer of UX platform ContentSquare.
About Efrat Ravid
More From Efrat Ravid
She Had to Fire 35 People on Her Second Day on the Job. Here's How She Handled It -- and Her Advice for Rebuilding Trust.
Efrat Ravid, currently chief marketing officer at ContentSquare, remembers her worst moment in a previous role and how she turned things around.
When undergoing a rebranding process, make sure you prepare for the long haul and keep your customers happy.