Efrat Ravid is chief marketing officer of UX platform ContentSquare.
She Had to Fire 35 People on Her Second Day on the Job. Here's How She Handled It -- and Her Advice for Rebuilding Trust.
Efrat Ravid, currently chief marketing officer at ContentSquare, remembers her worst moment in a previous role and how she turned things around.
Marketing
Here Comes the Brand: How Company Rebranding Is (Sort of) Like a Wedding
When undergoing a rebranding process, make sure you prepare for the long haul and keep your customers happy.
