Connecting with customers

News and Articles About Connecting with customers

4 Customer Personalities Your Sales Team Wants to Reach

Learn how to customize marketing strategies to approach each type of potential buyer.

5 Ways to Build Bonds With Customers Using the Old-School Telephone

Customers just want to pick up the phone when they need help with their problem.

The Simple Secret to Making an Instant Connection With Everyone You Meet

The more we listen, the smarter and nicer people think we are.

Demographics Alone Are Not Enough to Position a Brand

Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.

The Right Way to 'Stalk' People Online

There’s etiquette to following and interacting with people on social media and elsewhere. Here are some handy tips.

Bot or Person? The Customer Automation Conundrum.

Frustration with "touch one for this, two for that'' may be driving away customers. Helpful automation geared to your demographic will bring them back.

3 Sales Lessons from Eric Cantor

You won't go further if you forget the people who got you where you are.

Richard Branson on Building a Business That Lasts

Starting a company is an endurance race that only a few survive.

The Shocking Truth: Customers Don't Want to Engage With Your Company

When it comes to brand loyalty, values are worth more than engagement.

Have We Met Before? Getting to Know Your Online Customers.

Nearly all visitors to ecommerce sites are anonymous. By cleverly sifting through the data, few are unfamiliar for very long.

7 Ways to Get People to Take You Seriously

If you're going to get anything done in business, you need people to respect you. Here are some tips.

5 Ways to Get People to Remember You (And Your Company)

In a sea of companies and entrepreneurs, it is easy to get lost in the crowd. Here are a few pointers on how to stand out.

7 Tips For Getting Good at Spotting Trends

In order to succeed in business you need to anticipate what your market will want or need before it’s completely obvious to all. Here's how.

How Often Should I Update My Website?

Despite what you may have heard, for many businesses, daily updates don't make sense.

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

A compelling brand story gives your audience a way to connect with you.

10 Advanced Facebook Tips and Tricks

If you want to get the most out of your time and money in Facebook, then take it to the next level with these 10 strategies.

9 Advanced Twitter Tips and Tricks

If you want to get the most out of your time and money in Twitter, then take it to the next level with these nine strategies.

Brand Visibility: Techniques and Tactics

Your brand becomes visible by being shared, read, and seen on social media. These tips will help you keep it consistent and get it seen.

A Device That Counts a Business's Facebook 'Likes' in Real Time

Fliike can be placed on store counters or in cafe windows where observers can watch the business's reputation ratchet up via the old-school, analog flip display.

3 Ethical Ways to Boost Positive Online Reviews

A look at the strategies some entrepreneurs are using when generating and making the most of their customers' comments.

The Best Way to Win Repeat Customers

In this special 'Ask Entrepreneur' feature, entrepreneur Gary Vaynerchuk explains why you should focus on farming instead of hunting when it comes to getting that new customer to buy again.

Gary Vaynerchuk on Keeping it Real With Customers

In this special 'Ask Entrepreneur' feature, insight on how to develop relationships without appearing overly aggressive.

5 Sales Tips to Recharge During the Lazy Days of Summer

Sales pro Grant Cardone says when others go to sleep, you need to wake up. Here's his advice on how to work smarter to boost sales and gain a competitive edge.

Beauty Businesses on Wheels

Small beauty-product marketers are extending their reach by going mobile. Here, a look at the benefits and what you can learn from these four-wheeling entrepreneurs.

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