Connecting with customers

News and Articles About Connecting with customers

How to Repel the Wrong Customers -- and Attract the Right Ones
Marketing

How to Repel the Wrong Customers -- and Attract the Right Ones

You don't want everyone to like you, just the right ones.
Ann Handley
The Entrepreneurial Genius of 'Star Wars'
Entrepreneurs

The Entrepreneurial Genius of 'Star Wars'

Three lessons and warnings from the career of George Lucas
Jeff Goins
When You're Comfortable With Your Prices It's Time to Start Charging More
Setting prices

When You're Comfortable With Your Prices It's Time to Start Charging More

Raising prices is raising the bar on the value you will deliver to the people you're asking to pay you.
Kimanzi Constable
Don't Mistake Lack of Response for Lack of Respect
Responsiveness

Don't Mistake Lack of Response for Lack of Respect

The flipside of having so much contact with people through email and social media is that we feel more offended when we don't get a response.
Claudia Chan
Tweet Them Right: 3 Steps to Increasing Customer Loyalty Via Twitter
Customer Loyalty

Tweet Them Right: 3 Steps to Increasing Customer Loyalty Via Twitter

A little blue birdie can offer great opportunities to interact with and retain customers.
Christopher Hann
The Strongest Connections Come From Telling Your Story
NFL Players Inc.

The Strongest Connections Come From Telling Your Story

Your brand has a story to tell and an audience of customers waiting to hear it.
Israel Idonije
Brand Managers Ignore 80 Percent of Complaints on Twitter
Customer Feedback

Brand Managers Ignore 80 Percent of Complaints on Twitter

U.S. companies are under the global average for responding to consumers' questions and concerns on social media, a new report says.
Kevin Allen
From Bedtime to the Boardroom: Why Storytelling Matters in Business
Storytelling

From Bedtime to the Boardroom: Why Storytelling Matters in Business

These innovators are connecting with consumers, colleagues and investors on an emotional level.
4 Warning Signs Your Brand Is a Terrible Teacher
Branding

4 Warning Signs Your Brand Is a Terrible Teacher

In school, we listened to teachers. Now -- consciously or not -- we listen to brands. Here's how to get people to want to listen.
Lev Kaye
What Artisanal Brands Can Teach Us About Using Technology to Humanize Business
Artisanal Manufacturing

What Artisanal Brands Can Teach Us About Using Technology to Humanize Business

In an increasingly automated world of interconnected everything, consumers may turn to customized products that they can emotionally connect with.
Randy Komisar
What to Do When a Prospect Is Blowing You Off
Finding Prospects

What to Do When a Prospect Is Blowing You Off

If we're going to succeed as entrepreneurs, it's essential to figure out what's going on, address her concerns and either make a deal or cut your losses.
Dorie Clark
Be Memorable By Creating Your Own Personal Connection Story
Communication Strategies

Be Memorable By Creating Your Own Personal Connection Story

Personal connection stories are a great way to make a good first impression and create a solid foundation for a new relationship.
John Corcoran
4 Ways to Give Your Customers Exactly What They Want
Control What You Can

4 Ways to Give Your Customers Exactly What They Want

You don't have to have a perfect business, but it does need to be 'good enough' to attract your target audience and land sales. Follow these tips to bring in more business.
Dan S. Kennedy
Give the Gift of Your Presence
Entrepreneur Mindset

Give the Gift of Your Presence

An artisan-based business in a small town provides a great lessons that would benefit any entrepreneur.
John Brubaker