News and Articles About Content marketing
Start off sharing your ideas in a blog or as a contributor. Speaking engagements may follow.
Utilizing social-media data in your content-marketing efforts can provide a fresh and creative twist to online advertising.
The photo-centric social media platform is well suited for reaching younger customers who define what the larger audience seeks from content marketing.
It's not so much what the best marketers know but how they view the elements of the campaign.
Our experts explain how positioning yourself as an expert can help maximize your site for search.
To successfully raise funds for a project, follow the steps taken during these funded efforts.
You probably aren't in a flashy industry but you, your team, the company you've belt and the customers you help are stories worth telling.
If anyone knows inbound marketing, it's Brian Halligan of Hubspot, Joe Pulizzi of the Content Marketing Institute and Brian Clark of Copyblogger.
Stop wasting time on content marketing tactics that don't deliver. This infographic reveals which types of content work best, and the metrics you should track.
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These simple tips can help you customize your content marketing strategy for your team's size and resources.
Content marketing is at the center of a good digital strategy, no matter what the organization's goals are.
Marketers have more tools at their disposal than years ago. Re-evaluating what the company already has and giving it a quick spit shine might at times be all that's needed for the PR approach.
If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.
Don't fall into the trap of underestimating the power of social media or executive blogs. See the proper place for pay-per-cick advertising.
Just having information on your website isn't enough. You need to ensure the important content is prominent and then take action to measure user engagement.
Buying and searching for stock images can be a tedious and expensive task, especially if you stick to the standard sites. Here are eight platforms that are flying under the radar.
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A content marketing expert explains what to keep in mind when posting online.
Keep a close eye on whether your audience is engaged and enthusiastic for your content or there won't be any return on investment to measure.
Some of our favorite experts in social media and marketing reveal their current least favorite trends.
Content marketers can learn a thing or two about from LinkedIn's recently leaked strategy document.
Success isn't dependent on some X-factor or trick, but on consistency, connection and a little creativity.
If infographics blew up because they caught people's attention where a boring report wouldn't, interactives are blowing up because they catch people's attention -- and hold it.
Blogging has become the world's most crowded and competitive non-profession. The vast majority make peanuts and have close to zero market share.
How to deliver content and resources that your target audience will find valuable.
You need to influence people even before they get to your landing page by convincing them of the value you're offering.
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