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News and Articles About Content Marketing
Mastering Your Brand's Story
Effective storytelling can help you capture the hearts and minds of customers.
Small Business PR
Did Video Kill Text Content Marketing?
The psychology of consumers who either prefer reading or watching.
How You Can Take Advantage of the Online Video Trend
Online video never stopped being a legitimate marketing tool. Here are two things your startup should do.
10 Things Your Website Needs If You Want to Attract the Wealthy Customer
A look at how to turn your website into an effective marketing tool for your business.
Dan S. Kennedy
The Rise of Inbound Marketing and the Death of the Cold Call
Why an "outbound" focus could be costing you sales prospects.
5 Findings About Idea Generation for Content Marketing
How do you come up with and execute 251 marketing ideas each year? In a recent survey, marketers shared their pain.
Ask the Expert
To Leave a Mark on Social Media, It's Less About Execution and More About the Message
Your social media presence is only as impactful as the content that media distributes.
6 Foolproof Methods for Creating Top Content on Any Topic
We'd all love to show up first in Google for something. Here are some pointers.
How to Attract Customers Through Pinterest
Making Pinterest part of your online marketing strategy can help you get more traffic and make more sales. Here's how to get started.
You Are a Content Company, Whether You Know It or Not
Jason Silva calls himself an 'idea DJ.' He peddles curiosity, wonder and awe. But what really launched his career is making compelling videos online.
5 Ways to Aggressively Grow Your Newsletter Subscribers
Simply placing an opt-in form on your website isn't enough to build a large subscriber list.
4 Ways to Engage Your Audience Like a Comedian
Take a lesson from Louis C.K.: Engage your consumers directly and go where they live (digital devices).
How Content Marketers Should Approach the Wearable Market
When it comes to adoption and content strategy, there are three schools of thought.
Blogging Success: Top Tools for Managing the Content Development Process
Here are few that can be super helpful for tracking your blog analytics, creating attractive images and managing social media.
Small Business PR
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