Content marketing

News and Articles About Content marketing

How to Motivate Your Content Marketing Team
Content marketing

How to Motivate Your Content Marketing Team

Incentivizing a content marketing team can keep the team accountable and boost results.
The Content Marketer's Guide To Black Friday
Black Friday

The Content Marketer's Guide To Black Friday

With Thanksgiving and the holiday shopping season quickly approaching, retailers and marketers must establish a game plan for arguably the two biggest shopping days of the year.
Jon Salm
The 5 Big Reasons People Aren't Following Your Social-Media Accounts
Business Circle

The 5 Big Reasons People Aren't Following Your Social-Media Accounts

The audiences are there, but if you're making one of these errors, they won't acknowledge you.
Zach Cutler
Through Storytelling, Entrepreneurs Can Get People to Hit the 'Buy' Button
The Grind

Through Storytelling, Entrepreneurs Can Get People to Hit the 'Buy' Button

Compelling web copy is important in creating a hook to persuade people to buy, but it is better to create an experience for people coming to your site that totally transcends the transaction.
Mel Carson
7 Ways the Perfect Host Makes Guest Bloggers Feel Right at Home
Guest Blogging

7 Ways the Perfect Host Makes Guest Bloggers Feel Right at Home

Among the most effective strategies for keeping your site lively and fresh is inviting other bloggers to post. Mind you etiquette and you'll build your brand and your network.
John Boitnott
Content Marketing Strategies You Can Steal
Content marketing

Content Marketing Strategies You Can Steal

The best in the biz give their tips on how to be a best-in-class content marketer.
Ann Handley
The Top 14 Content Marketing Trends of 2014
Content marketing

The Top 14 Content Marketing Trends of 2014

From an explosion in video to brands embracing micro-content, 2014 was a busy year for marketers.
Jon Salm
3 Must-Have Tools to Take the Guess Work Out of Content Marketing
Content marketing

3 Must-Have Tools to Take the Guess Work Out of Content Marketing

Success as a content marketer is a combination of inspiration and analytics. At least the analytical part is getting easier.
Pratik Dholakiya
The 4 Elements of the Most Persuasive Copy
Writing

The 4 Elements of the Most Persuasive Copy

You don't have to be gifted to write in way that compels people to buy, you just have to work at it.
Pratik Dholakiya
Capture, Engage and Convert Customers With Visual Branding
Marketing

Capture, Engage and Convert Customers With Visual Branding

To make the greatest impact and differentiate your company from the vast sea of online content, add effective visual elements with these four tips.
Peter Gasca
The 3 Goals to Set for Content-Marketing Success
Content Strategy

The 3 Goals to Set for Content-Marketing Success

For your content-marketing campaign to be a success, you need to determine what milestones you want to achieve and implement strategies to support these goals.
Nick Rojas
These 7 Mistakes Can Make Your Marketing Automation Investment Worthless
Business Circle

These 7 Mistakes Can Make Your Marketing Automation Investment Worthless

Marketing and sales are fundamentally about finding people curious about your product and communicating with them. Technology will disappoint you if you forget that.
Hana Abaza
Your Content-Delivery Strategy Can't Start and End at Mobile
Content Strategy

Your Content-Delivery Strategy Can't Start and End at Mobile

Focusing on only one experience can quickly lead to your marketing becoming outdated.
Loni Stark
4 Essential Pieces of an Awesome Content-Marketing Strategy
Business Circle

4 Essential Pieces of an Awesome Content-Marketing Strategy

To book awareness of your brand, look beyond your blog and create content in these hot formats.
Matthew Toren