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News and Articles About Content marketing

A Stellar Content Plan Can Lead to Business Success

A Stellar Content Plan Can Lead to Business Success

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Good content can drive more sales, boost your visibility and increase customer loyalty.
February 18, 2014 in Online Marketing
How Not to Be a Boring Blogger: Write Like You Eat (Infographic)

How Not to Be a Boring Blogger: Write Like You Eat (Infographic)

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Content is king right now. You have to engage with your consumers if you want them to buy what you are selling.
February 17, 2014 in Marketing Basics
Bring Traffic to Your Site With These 4 Blogging Alternatives

Bring Traffic to Your Site With These 4 Blogging Alternatives

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Is writing not your shtick? Here are four options for producing SEO-friendly content that requires minimum writing skills.
February 11, 2014 in SEO | Search Engine Optimization
'Future of Now': The Convergence of Social Media, Crowdfunding and Tech

'Future of Now': The Convergence of Social Media, Crowdfunding and Tech

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An interview with Social Media Week founder Toby Daniels.
February 10, 2014 in Social Media
All Content Isn't Created Equal: Tips For Making Yours Top-Notch

All Content Isn't Created Equal: Tips For Making Yours Top-Notch

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While startups are turning to content to build a marketing strategy, not everyone is utilizing this approach to its fullest marketing potential.
February 3, 2014 in Online Marketing
Turning Content from 'Meh' to Wow With Storytelling

Turning Content from 'Meh' to Wow With Storytelling

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With the increase of blogs popping up and search engines putting more emphasis on content, entrepreneurs need to focus on staying above the crowd. One way is through the use of storytelling.
January 24, 2014 in Online Marketing
5 Ways to Market Your Startup on a Dime

5 Ways to Market Your Startup on a Dime

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Getting your startup noticed doesn't have to cost an arm and a leg. You just need to be smart. Here are five ways to get attention on a budget.
January 22, 2014 in Marketing
Forget $4M Ads, Your Business Can Still Capitalize on the Super Bowl

Forget $4M Ads, Your Business Can Still Capitalize on the Super Bowl

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Take advantage of one of the biggest events of the year without breaking the bank.
January 17, 2014 in Advertising
7 Mistakes That Could Turn Your Corporate Video Into a Corporate Disaster

7 Mistakes That Could Turn Your Corporate Video Into a Corporate Disaster

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From having obnoxious music to having an intern do voice-overs, some corporations are making pivotal mistakes when creating their corporate videos. Here are seven things not to do.
January 17, 2014 in Marketing
Instincts, Not Data, Will Push You Forward in 2014

Instincts, Not Data, Will Push You Forward in 2014

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Here are three reasons why marketing officers should think of people first.
January 13, 2014 in Online Marketing
The 4 Building Blocks of a Strong Digital Presence

The 4 Building Blocks of a Strong Digital Presence

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You'll need a dependable framework to serve as a guide as you create your online identity.
January 9, 2014 in Online Marketing
8 Ways Retailers Should Target Smartphone Users

8 Ways Retailers Should Target Smartphone Users

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Many sellers missed a big opportunity this past holiday shopping season. Here's what they can do later this year.
January 8, 2014 in Online Marketing
10 Online Marketing Predictions to Inform Your Strategy in 2014

10 Online Marketing Predictions to Inform Your Strategy in 2014

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A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.
January 8, 2014 in Online Marketing
The Business of Nudity: The Unlikely Success of Mr. Skin

The Business of Nudity: The Unlikely Success of Mr. Skin

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The founder of the popular website talks about how he turned his passion into profit.
January 7, 2014 in Profiles
What Brands Can Learn About Storytelling

What Brands Can Learn About Storytelling

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Shane Snow used his journalism background to found an online platform connecting writers and corporate clients. In the process, he's learned how good, old fashioned storytelling can boost branding.
December 23, 2013 in Grow Your Business
How to Make the Most of Your Brand's Social Media Content

How to Make the Most of Your Brand's Social Media Content

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Your followers are looking for content that is helpful or entertaining. Here's how to offer them something they can use, love and share with their friends.
December 17, 2013 in Social Media
Marketing Trend for 2014: Smaller Messaging Has a Big Impact

Marketing Trend for 2014: Smaller Messaging Has a Big Impact

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Increasingly, brands are marketing themselves via short-form social media.
November 19, 2013 in Social Media
10 Stories From the Web to Know About This Week

10 Stories From the Web to Know About This Week

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Why Twitter has staying power, a progressive pitch in NYC, play with your pet remotely via Petcube, putting the iPad Air through the ringer, why small businesses should love Bitcoin. This week's notable news and tantalizing tidbits for entrepreneurs.
November 8, 2013 in News and Trends
How a Content Audit Can Turn Your Site Into a Publishing Powerhouse

How a Content Audit Can Turn Your Site Into a Publishing Powerhouse

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Follow these three steps to identify gaps in your existing pages and realign your content to focus on what's engaging your visitors the most and driving the most conversions.
October 31, 2013 in Your Website
Content Marketing and SEO: Proceed With Caution

Content Marketing and SEO: Proceed With Caution

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Our Ask the Expert digital marketing pro Ian Lurie shares advice on how businesses should measure content marketing and offers some words of caution.
October 16, 2013 in Marketing
Give Performance Reviews More Than Once a Year and Other Must-Read Business Tips

Give Performance Reviews More Than Once a Year and Other Must-Read Business Tips

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A look at why you shouldn't wait till the end of the year to do a performance review, why you should engage friends in your business and more advice for business owners.
October 11, 2013 in Managing Employees
6 Content Marketing Principles Every Business Needs to Follow

6 Content Marketing Principles Every Business Needs to Follow

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No matter how small your business, you can set yourself up as a thought leader with the right content marketing strategy. Here's where to start.
October 10, 2013 in Marketing Ideas
Lead Your Employees Somewhere Positive and Other Must-Read Business Tips

Lead Your Employees Somewhere Positive and Other Must-Read Business Tips

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A look at how to get employees on board with your vision, why you should connect with customers and more advice for business owners.
October 4, 2013 in Leadership
The Key Ingredients to a Winning Mobile Content-Marketing Strategy

The Key Ingredients to a Winning Mobile Content-Marketing Strategy

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What you should consider when developing marketing content for customers on tablets and smartphones.
October 2, 2013 in Online Marketing
Online Lifestyle Retailers Are Turning Into Magazines

Online Lifestyle Retailers Are Turning Into Magazines

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A new wave of ecommerce startups is getting traction in the marketplace by marrying high-quality editorial with online shops boasting fast delivery, excellent customer service and lust-worthy products.
September 13, 2013 in News and Trends

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