News and Articles About Content marketing
With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.
A few basic things that can take your newsroom from pretty good to great: mobile optimization, multimedia, speed, and a few other features.
No business can afford to ignore this trend. Consumers today are plugged into multiple channels and served with content at every turn.
With the Gen Y generation being an influential bunch, brands need to focus on two things to get their attention.
Here's a hint: It's all about social media.
Small businesses should skip the thought leadership pieces in favor of playing up their local roots and focusing on product, personality and people.
A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.
Entrepreneur and online marketing expert Neil Patel discusses what every successful blog posts needs.
Your success at growing and maintaining an engaged, active audience relies on your ability to produce relevant, visual social media content.
Online marketing expert Neil Patel offers some useful tips and resources for determining what you should write about online.
Probably not. It's best to approach it one channel, one platform, one innovation and one interaction at a time.
A look at the relative effectiveness of videos, blog posts, infographics, case studies and other online storytelling tools.
With more companies turning to data visualization to explain difficult or broad topics, a new crop of tools are popping up to make your designs beautiful.
In the next 18 months, expect these content marketing trends to make waves. Get a head start by implementing these strategies now.
Having a social-media distribution plan is crucial. And timing, images and layout can also be important to online publishing success.
How to strategically curate brand-building content in short chunks of time.
It's important to think about all site categories -- visual, bookmarking, Q&A, forums and more -- when seeking new traffic sources.
They don't have big followings, yet, but that is part of their allure. These promising platforms can help you develop an invaluable social media niche.
Want your content to stand out in the sea of blogs? Here are 26 ideas to get you started.
If you're feeling lonely while you toil out there on the web, take some lessons from these vibrant websites. What they did, you can do.
Neil Patel shares some of his top SEO and content-marketing secrets.
Content marketing to other businesses is a lucrative play, but less so if you don't avoid these pitfalls.
For new and established businesses alike, organic traffic is a precious resource, and building it can seem insurmountable.
Video content is heating up the Internet. Entrepreneurs can jump on this bandwagon by producing simple explainer videos.
Take a page from the journalist playbook and learn how to research, conduct and write interviews -- skills that will help you get your businesss message across.