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News and Articles About Content marketing

7 Ways to Rejuvenate Your Dead Blog
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Posting articles on your own website is still an excellent way to extend your professional reach.
April 16, 2014 in Marketing
Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

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With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
April 16, 2014 in Marketing
5 Rules of Native Advertising Every Content Strategist Should Know

5 Rules of Native Advertising Every Content Strategist Should Know

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In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
April 15, 2014 in Marketing
Video: Pitching a Fashion Line to Investors? Brush Up on Your Storytelling SkillsPlay Video

Pitching a Fashion Line to Investors? Brush Up on Your Storytelling Skills (Video)

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Paige Dellavalle's jewelry line survived Shark Tank on ABC and the founder says she owes it all to her mastering the art of the pitch.
April 11, 2014 in Grow Your Business
Let Your Brand Lead Your Content Marketing Efforts

Let Your Brand Lead Your Content Marketing Efforts

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When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.
April 9, 2014 in Marketing
The Hidden Content Gem Marketers Aren't Utilizing

The Hidden Content Gem Marketers Aren't Utilizing

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While many content marketers are focused on quantity over quality, they are missing out on a golden (and possibly viral) opportunity to gain customers and klout.
April 8, 2014 in Marketing
You've Got a Blog. Now, Get Readers.

You've Got a Blog. Now, Get Readers.

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Attracting thousands of readers may seem like a daunting task, but itÂ’s a manageable one if you follow these tips.
April 3, 2014 in Starting a Business
What Gives Entrepreneurs a Content Marketing Edge?

What Gives Entrepreneurs a Content Marketing Edge?

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Business owners should follow big brands' leads and fashion content that speaks to customers.
April 2, 2014 in Marketing
Have a Burning Business Question? Ask the Expert: Joanna Lord.

Have a Burning Business Question? Ask the Expert: Joanna Lord.

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Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
April 2, 2014 in Marketing
Want to Cut Through the Noise? Embrace the Idea of 'Big' Content.

Want to Cut Through the Noise? Embrace the Idea of 'Big' Content.

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If you want to get attention, consider investing in a long-form project that will set you apart.
April 1, 2014 in Marketing
Headline, Meet Cover Photo: The True Secret to Creating Viral Content

Headline, Meet Cover Photo: The True Secret to Creating Viral Content

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Often, the marriage of a great headline with the perfect image -- or even a compelling image alone -- generates the most sales or traffic for a story. Here we take a look at a few great examples -- both past and present.
March 28, 2014 in Marketing
Follow Chipotle's Lead and Create a Content Marketing Calendar

Follow Chipotle's Lead and Create a Content Marketing Calendar

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The Mexican food brand is great at developing content and pushing it to its customers. Here's what you should do to be more like it.
March 26, 2014 in Marketing
The 5 Brilliant Strategies You Can Learn From Top Content Marketers

The 5 Brilliant Strategies You Can Learn From Top Content Marketers

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When it comes to the world of content marketing, everyone will have a different view on what is the best strategy for getting eyeballs. Here we ask five successful content marketer their philosophy.
March 25, 2014 in Marketing
Video Marketing Goes Beyond YouTube. Have You Explored These 3 Options?

Video Marketing Goes Beyond YouTube. Have You Explored These 3 Options?

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Enlist Vimeo, Vine and Wistia to reach different customers and stage other types of viewing experiences.
March 24, 2014 in Social Media
Good Content Marketing Starts With Knowing Your Customers

Good Content Marketing Starts With Knowing Your Customers

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Small businesses should get to know their clientele when crafting their strategy.
March 19, 2014 in Marketing
4 Big Misconceptions About Content Marketing

4 Big Misconceptions About Content Marketing

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Creating quality content can pay off, as long as you adopt the right approach.
March 17, 2014 in Marketing
How to Break Through the Online Noise and Get Customers

How to Break Through the Online Noise and Get Customers

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Entrepreneurs often spend a lot of money trying to stand out from the crowd. But one simple (and inexpensive) trick can help you gain attention from consumers.
March 13, 2014 in Marketing
Most Content Marketing Fails, So Keep These 3 Tactics in Mind

Most Content Marketing Fails, So Keep These 3 Tactics in Mind

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Sometimes, creating content is like spaghetti on the wall. What can you do to make it better?
March 12, 2014 in Marketing
Content Marketing Isn't Just for the Big Brands

Content Marketing Isn't Just for the Big Brands

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Entrepreneurs and small and medium business owners are primed to provide useful information to their customers in a deeper and more engaging way.
March 11, 2014 in Marketing
The 7 Secrets to Shareable Content

The 7 Secrets to Shareable Content

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There are specific triggers that prompt people to spread a message. Here's how you can utilize them.
March 11, 2014 in Marketing
5 Tricks to Producing Quality Content

5 Tricks to Producing Quality Content

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As content continues to reign supreme in the online world, here are a few ways to make sure your information is top-notch.
March 7, 2014 in Grow Your Business
5 Ways Data Can Help You Stay Ahead of the Game

5 Ways Data Can Help You Stay Ahead of the Game

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Knowing how to leverage data can help a company better gain new users, tap into existing users and increase revenue.
February 21, 2014 in Grow Your Business
Deciding How Much of Your Marketing Time Should Go to SEO

Deciding How Much of Your Marketing Time Should Go to SEO

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Often, entrepreneurs have little time and resources to commit to various startup tasks. Our marketing expert Jim Yu breaks down how founders should approach SEO and incorporate it into their marketing strategy.
February 19, 2014 in SEO | Search Engine Optimization
A Stellar Content Plan Can Lead to Business Success

A Stellar Content Plan Can Lead to Business Success

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Good content can drive more sales, boost your visibility and increase customer loyalty.
February 18, 2014 in Online Marketing
How Not to Be a Boring Blogger: Write Like You Eat (Infographic)

How Not to Be a Boring Blogger: Write Like You Eat (Infographic)

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Content is king right now. You have to engage with your consumers if you want them to buy what you are selling.
February 17, 2014 in Marketing Basics

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