Content marketing

News and Articles About Content marketing

8 Ways to Influence Users to Download Your Mobile App

8 Ways to Influence Users to Download Your Mobile App

You need to influence people even before they get to your landing page by convincing them of the value you're offering.
Facebook Clamps Down on 'Clickbait'

Facebook Clamps Down on 'Clickbait'

The company says the changes are aimed at preventing spam from drowning out the content users really want to see.
A Successful Content-Marketing Strategy Goes Far Beyond Page Views

A Successful Content-Marketing Strategy Goes Far Beyond Page Views

With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.
8 Simple But Critical Tips for Improving Your 'Online Newsroom'

8 Simple But Critical Tips for Improving Your 'Online Newsroom'

A few basic things that can take your newsroom from pretty good to great: mobile optimization, multimedia, speed, and a few other features.
Personalized Marketing Is No Longer a Luxury

Personalized Marketing Is No Longer a Luxury

No business can afford to ignore this trend. Consumers today are plugged into multiple channels and served with content at every turn.
The Trick to Getting Millennials to View Your Content

The Trick to Getting Millennials to View Your Content

With the Gen Y generation being an influential bunch, brands need to focus on two things to get their attention.
2 Tips for Getting More People to Read Your Blog Posts

2 Tips for Getting More People to Read Your Blog Posts

Here's a hint: It's all about social media.
Should You Market Like Chipotle or Be Conversational?

Should You Market Like Chipotle or Be Conversational?

Small businesses should skip the thought leadership pieces in favor of playing up their local roots and focusing on product, personality and people.
What You Can Learn About Marketing From an 'Icy' Phenomenon

What You Can Learn About Marketing From an 'Icy' Phenomenon

A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.
The 3 Most Important Elements of a Great Blog Post

The 3 Most Important Elements of a Great Blog Post

Entrepreneur and online marketing expert Neil Patel discusses what every successful blog posts needs.
Consider These 5 Things When Adding Visuals to Social-Media Content

Consider These 5 Things When Adding Visuals to Social-Media Content

Your success at growing and maintaining an engaged, active audience relies on your ability to produce relevant, visual social media content.
How to Find Inspiration for Your Next Blog Post

How to Find Inspiration for Your Next Blog Post

Online marketing expert Neil Patel offers some useful tips and resources for determining what you should write about online.
Are You Meeting Your Customers' Online Marketing Expectations?

Are You Meeting Your Customers' Online Marketing Expectations?

Probably not. It's best to approach it one channel, one platform, one innovation and one interaction at a time.
The Web Is a Content War. Here's How to Win. (Infographic)

The Web Is a Content War. Here's How to Win. (Infographic)

A look at the relative effectiveness of videos, blog posts, infographics, case studies and other online storytelling tools.
5 Tools to Help Make Your Data Visualization Look Stunning

5 Tools to Help Make Your Data Visualization Look Stunning

With more companies turning to data visualization to explain difficult or broad topics, a new crop of tools are popping up to make your designs beautiful.
The 7 Content-Marketing Trends You Should Be Doing Now

The 7 Content-Marketing Trends You Should Be Doing Now

In the next 18 months, expect these content-marketing trends to make waves. Get a head start by implementing these strategies now.
If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic)

If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic)

Having a social-media distribution plan is crucial. And timing, images and layout can also be important to online publishing success.
Don't Overlook These Small, Quick Steps to Powerful Brand-Building

Don't Overlook These Small, Quick Steps to Powerful Brand-Building

How to strategically curate brand-building content in short chunks of time.
5 Sources of Online Traffic You're Probably Ignoring

5 Sources of Online Traffic You're Probably Ignoring

It's important to think about all site categories -- visual, bookmarking, Q&A, forums and more -- when seeking new traffic sources.
5 New Social-Media Platforms Worth a Look

5 New Social-Media Platforms Worth a Look

They don't have big followings, yet, but that is part of their allure. These promising platforms can help you develop an invaluable social media niche.
26 Ways to Bring Your Blog to Life

26 Ways to Bring Your Blog to Life

Want your content to stand out in the sea of blogs? Here are 26 ideas to get you started.
5 Examples Your Brand Can Follow to Build an Online Community

5 Examples Your Brand Can Follow to Build an Online Community

If you're feeling lonely while you toil out there on the web, take some lessons from these vibrant websites. What they did, you can do.
Google Hangout: Kick Up Your Online Marketing With This Expert Advice

Google Hangout: Kick Up Your Online Marketing With This Expert Advice

Neil Patel shares some of his top SEO and content-marketing secrets.
5 Factors Breaking Your B2B Content Marketing Budget

5 Factors Breaking Your B2B Content Marketing Budget

Content marketing to other businesses is a lucrative play, but less so if you don't avoid these pitfalls.
Foster Organic Traffic in a Crowded Internet With These 6 Steps

Foster Organic Traffic in a Crowded Internet With These 6 Steps

For new and established businesses alike, organic traffic is a precious resource, and building it can seem insurmountable.
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