Content marketing

News and Articles About Content marketing

5 Tips for Boosting Sales on Pinterest

The photo-focused social-media site has eye-popping statistics no online marketer can afford to ignore.

5 Ways to Increase Your Audience's Time Spent Reading

Even if you create great content on your site, it won't matter much if no one actually spends time with it.

3 Effective Channels for Marketing Your Mobile App

These avenues bring in predictability in growth and user acquisition.

The Science of Great Content -- Think in Terms of 'AURA'

Focus on authenticity, usefulness, relevancy and action to increase the halo effect of digital marketing efforts.

Content Is Boring, So FunnyBizz Was Born

Learn to create better content for your business with a conference designed to promote humor.

The 3 Types of Marketing Emails That Nobody Has Opened in Years

Email remains the workhorse of online marketing but these steeds have been flogged much too long.

Marketers Must Ask These 7 Questions About Native Content

With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren't misleading or blurring the lines between "real journalism" and straight advertising.

3 Tips for Boosting Your Content With Expert Interviews

Knowledgeable people bring authority to your blog, not mention help socializing it, but don't let them overshadow you.

5 Steps to Write a Winning Bylined Article

Contributing to a reputable website is a great way for an individual to bring attention to their organization and establish credibility in their field.

How to Repurpose Content for Your Online Marketing

Content marketing is unlimited, but content itself¬ówell, there's only so much to go around.

10 Common Blog Writing Mistakes (Infographic)

A blog can do a lot to help your organization, but only if it's written and edited professionally and proficiently.

Launching a Website: How to Keep it Manageable

Don't let your content strategy overwhelm you.

Why You Should Ditch Data Visualization for Audio

While data visualization is a great way to show off your data, incorporating audio can also do the trick.

Blurred Lines: Is Native Advertising Bad Or Good?

Ads becoming content is here to stay. Railing against it won't make it stop, but developing solid standards may keep it from undermining the publications in which it appears.

5 Unconventional Ways to Make Your Marketing 'Stickier'

To separate yourself from the pack and stand out where others don't, you need to be different, but not too different.

Businesses Die in Obscurity. Do All You Can to Gain Attention.

If you want to succeed and grow your business, your sales revenue and your brand, you must build awareness.

5 Mistakes You're Making When Producing Digital Content

While brands are hearing how important it is to create meaningful content, they are just going about it the wrong way.

3 Sources for Great Content When You're Short of Ideas

Inspiration is wonderful but research is more reliable.

How to Create eBooks That Will Help Boost Your Marketing Strategy

A diverse content marketing strategy is a must for any modern day marketer. Here is how to make your next eBook is as powerful as possible.

Why It's Time to Rethink Your Content Marketing Strategy

With more and more companies jumping on the content-marketing bandwagon, consumers are getting overwhelmed with too much information online. Entrepreneurs now need to revisit their strategy to stay ahead of the curve.

The Digital Tools Our Experts Swear By

Some of our favorite experts in social media and marketing reveal the digital tools that save them time, hassle and money.

The Step-By-Step Guide on Creating Infographics

Creating infographics require a long list of things that need to be done, and it takes a varied skill set to accomplish all of them.

3 Ways to Milk the Internet for All It's Worth

The giant firms of the web offer lots of services, some even for free. Learn how to maximize the benefits to bolster your startup.

Should You Outsource Content Creation or Hire a Content Marketing Team?

With more companies embracing content marketing, businesses need to decide how to approach this function.
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