Content marketing

News and Articles About Content marketing

Use Lifestyle Content to Revamp Your Company's Marketing Strategy
Marketing Strategies

Use Lifestyle Content to Revamp Your Company's Marketing Strategy

Treat customers like friends by developing relationships built on shared values and interests.
Jack Holt
How to Effectively Use Advertising in Online Videos
Video Marketing

How to Effectively Use Advertising in Online Videos

With these tools, you can artfully integrate your message into online programming without causing viewers to pull their hair out
Drew Skau
5 Reasons Your Small Business Should Start a Podcast Today
Podcasts

5 Reasons Your Small Business Should Start a Podcast Today

Besides uncovering interesting and relevant information chosen by the person, podcasts are an easily consumable content format, and it doesn't require a person's undivided attention like video or text-based content does.
Dan Newman
Think Like a Journalist to Create Compelling Content That Gets Noticed
Content marketing

Think Like a Journalist to Create Compelling Content That Gets Noticed

Gone are the days of the SEO wizard who could game search engine results with magic words.
Pratik Dholakiya
4 Tips to Make Sure Your Content Isn't Fluff
Content Strategy

4 Tips to Make Sure Your Content Isn't Fluff

You can't establish your expertise by telling people what they already know.
Shana Starr
How to Make Your Infographic Stand Out on Mobile
Infographics

How to Make Your Infographic Stand Out on Mobile

Infographics have long been a content marketer's staple, but let's face it, any content that requires viewers to pinch, zoom, and pan is going to turn people off.
3 Essential Elements Needed to Turn Content Consumers Into Customers
Content marketing

3 Essential Elements Needed to Turn Content Consumers Into Customers

Why is it that companies can spend hours upon hours investing in content creation, only to have their efforts fall flat with the audiences they're trying to reach?
Eric Siu
Why You Should Skip the Webinar and Start Quizzing Your Audience
Marketing

Why You Should Skip the Webinar and Start Quizzing Your Audience

The webinar seems to have lost all power to engage anyone but people are endlessly willing to take marketing quizzes.
Lev Kaye
5 of the Most-Read Headlines -- And How to Write Your Own
Online Writing

5 of the Most-Read Headlines -- And How to Write Your Own

Crafting the perfect headline can feel like a complete mystery, even for experienced media darlings. Here are some important tips.
More Than Tween Stars: How YouTube Is Steering Brands Into the Future
YouTube

More Than Tween Stars: How YouTube Is Steering Brands Into the Future

As online video grows, marketers are embracing branded content and other less-explicit forms of advertising in fascinating ways.
Laura Entis
3 Fatal Content-Marketing Mistakes You Need to Avoid
Content Strategy

3 Fatal Content-Marketing Mistakes You Need to Avoid

There is marketing gold to be had delivering content that intrigues and informs.
Pratik Dholakiya
25 Reasons Your Business Should Switch to WordPress
Online Marketing

25 Reasons Your Business Should Switch to WordPress

Why do 74 million websites use WordPress but you don't?
John Rampton
6 Predictions on the Future of Content Marketing for 2015
Content marketing

6 Predictions on the Future of Content Marketing for 2015

Everything from the importance of social-media subcultures to the growing popularity of YouTube celebrities.
Brian Honigman
Why Authoritative Content Is More Important Than SEO
Search Engine Optimization

Why Authoritative Content Is More Important Than SEO

There is no more gaming the system with a careful selection of search terms. Only quality content has a chance of being found.
Brett Relander