Alexander Storozhuk
Entrepreneur Leadership Network® Contributor
Bio
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Latest
Your Current Marketing Plan May Not Work Overseas — Copy Strategies From Spotify and Snickers to Succeed Anywhere
Drawing on inspiring examples from leading brands and our own successful expansions into various markets, here are some insights to help you expand your business globally in the most effective way.
Patagonia and Oatly Just Used This Clever Tactic for Better Brand Visibility — Here's How You Can Replicate It
Even small and medium-sized companies can effectively leverage the same PR strategy that big brands use to earn significant media coverage and audience engagement, despite limited resources.
10 Expert Insights for the Optimal (and Most Effective) PR Budget in 2024
The age-old question "How much should a company spend on PR?" echoes through boardrooms, with organizations seeking a magic formula for budget allocation. Here are 10 things you need to consider.
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