Crowdfunding

Start Early, Aim Low, Keep It Short: How to Run a Successful Kickstarter Campaign (Infographic)
Infographics

Start Early, Aim Low, Keep It Short: How to Run a Successful Kickstarter Campaign (Infographic)

Ideally, entrepreneurs should ask for as little money as possible and set up campaigns that run no longer than 30 days.
Geoff Weiss
Flow Hive, a Gadget for Beekeepers, Sets New Crowdfunding Record on Indiegogo
Crowdfunding

Flow Hive, a Gadget for Beekeepers, Sets New Crowdfunding Record on Indiegogo

This game-changer for honey harvesters raised $2.18 million in the first 24 hours.
Carly Okyle
Pebble Time Is the Fastest Funded Project in Kickstarter History
Crowdfunding

Pebble Time Is the Fastest Funded Project in Kickstarter History

In a few short hours, the new Pebble smartwatch has already raised $4.6 million and shows no sign of slowing down.
Jason Fell
The 3 Most Awesomely Absurd Campaigns on Kickstarter Right Now
Crowdfunding

The 3 Most Awesomely Absurd Campaigns on Kickstarter Right Now

The power of the crowd is real. And so is people's ability to create the wackiest things possible.
Geoff Weiss
Pebble Is Launching a New Smartwatch Today on Kickstarter
Pebble

Pebble Is Launching a New Smartwatch Today on Kickstarter

The company also is unveiling a completely refreshed operating system across its devices.
Jason Fell
How to Pick Equity Crowdfunding Investments
Equity crowdfunding

How to Pick Equity Crowdfunding Investments

Once these investments are allowed, the trick will be knowing which companies to back.
Scott Shane
Will These 5 Models of Crowdfunding Replace Angel and VC Investors?
Crowdfunding

Will These 5 Models of Crowdfunding Replace Angel and VC Investors?

The crowdfunding term is used to encompass so many different concepts that everyone is confused.
Martin Zwilling
Should You Consider Hiring a Crowdfunding Consultant?
Crowdfunding

Should You Consider Hiring a Crowdfunding Consultant?

These advisers can be invaluable members of your team, or a complete waste of money. Ask these questions before making a decision.
Kendall Almerico
8 Insights for Attracting Angel Investors
Angel Investors

8 Insights for Attracting Angel Investors

Once your business has some attraction, it's time to tell the angels what they need to hear to get you to the next level.
Martin Zwilling
The Right Tools for a Successful Crowdfunding Campaign
Business Ideas

The Right Tools for a Successful Crowdfunding Campaign

A creators of a successfully-funded tool box offer tips and insights for how to launch a successful product that grabs the attention of the crowd.
Peter Gasca
Before You Crowdfund an Invention, Consider Patent Protection
Crowdfunding

Before You Crowdfund an Invention, Consider Patent Protection

It's great to get your idea out to millions of potential investors, but there are bad apples out there who may just want to rip you off.
Kendall Almerico
Déjà Vu 2012: A Zombie-Frankenstein JOBS Act 2.0 Is in the Works
Jobs Act

Déjà Vu 2012: A Zombie-Frankenstein JOBS Act 2.0 Is in the Works

President Obama signed a law more than two years ago expanding access to crowdfunding. The idea was almost universally popular in Washington, a rarity in and of itself, but codifying a plan for how to implement and regulate this new arm of crowdfunding has proven to be an epic challenge.
Catherine Clifford
How 'Exploding Kittens' Became the Most-Backed Kickstarter Project
Kickstarter

How 'Exploding Kittens' Became the Most-Backed Kickstarter Project

The card game broke the record previously held by the Reading Rainbow campaign.
Carly Okyle
The Potato Salad Kickstarter and the Art of Getting Discovered
Viral Marketing

The Potato Salad Kickstarter and the Art of Getting Discovered

The joke that went viral and raised $55,00 teaches fundamental lessons about how to garner attention in a very noisy online environment.
Alicia Lawrence

Crowdfunding is the process of raising money to fund what is typically a project or business venture through many donors using an online platform, such as Kickstarter, Indiegogo and Crowdfunder. The fundraising window is usually finite -- 90 days, for instance -- and the fees and rules vary across platforms.

How to: Crowdfunding is typically done through an online platform that allows the fundraiser to set up a public campaign for accepting donations. The campaign will advertise details such as the nature of the project or venture, the amount of money the company is hoping to raise and the campaign’s fundraising deadline. People can donate a specified amount through the fundraising campaign’s website and often receive some sort of acknowledgement or reward in return for their donation.         

Applications of crowdfunding: This can range from charitable and educational projects to creative projects -- like funding films -- as well as supporting scalable businesses. Crowdfunding platforms each tend to cater to specific categories, such as Kickstarter which focuses on creative projects or Crowdfunder, an equity-based platform which is used for businesses looking to raise investment capital.    

Today's Most Read