News and Articles About Customer Engagement

Here's How to Tell a Buyer He's Wrong -- Without Losing the Business
Customer Relationship

Here's How to Tell a Buyer He's Wrong -- Without Losing the Business

'The customer is always right' no longer holds true.
Michael Boyette
Variety Is the Spice of Social-Media Life, Too
Social Media

Variety Is the Spice of Social-Media Life, Too

Social-media marketing needs continuity to be effective but ever-changing to keep the audience interested.
Brett Relander
Utilize Technology to Build Intimate Customer Communities
Customer Feedback

Utilize Technology to Build Intimate Customer Communities

The latest developments allow businesses to cut out the middlemen and establish a direct line to the people that matter most.
Lisa Hammitt
4 Basic Steps to Turn Web Visitors Into Brand Ambassadors (Infographic)
Customer Loyalty

4 Basic Steps to Turn Web Visitors Into Brand Ambassadors (Infographic)

A little marketing 101 on how to engage fans and convert casual visitors into evangelists.
Kevin Allen
We Quintupled Our Online Sales in Two Months With These Steps, and So Can You
Sales Strategies

We Quintupled Our Online Sales in Two Months With These Steps, and So Can You

A product startup eliminated checkout steps on its website, used pop-up ads to get visitors' attention and launched a Facebook ad campaign to increase sales five fold.
Adam Callinan
7 Startup Habits Worth Keeping No Matter How Big Your Business Grows
Startup Culture

7 Startup Habits Worth Keeping No Matter How Big Your Business Grows

Success brings its own challenges, like remembering what worked out of necessity when success was anything but assured.
Alice Default
5 Tips to Make Your In-Store Mobile Marketing More Engaging
Mobile Marketing

5 Tips to Make Your In-Store Mobile Marketing More Engaging

When customers find a predictable and enjoyable experience on their devices when they enter your store, they'll surely come back for more.
Dave Wentker
5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare
Holiday marketing

5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare

As technology becomes integral to shopping, gearing up for the busy season requires retailers to do more than string Christmas lights.
Tara Sporrer
The Ultimate Guide to Metrics for Business Leaders
Big Data

The Ultimate Guide to Metrics for Business Leaders

Drive performance by focusing on key measurements in seven telling ways.
Asha Saxena
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Figuring Out Your Prospect's Need When They Tell You 'No Need'
Sales Strategies

Figuring Out Your Prospect's Need When They Tell You 'No Need'

Diplomatically helping people see the usefulness of your product when they don't, and gracefully conceding when they genuinely don't need it, are cornerstones of long-term success.
Eddy Ricci
Want Customers to Market Your Brand? Make Them Look Awesome.
Business Circle

Want Customers to Market Your Brand? Make Them Look Awesome.

Take a page out of the Facebook and GoPro playbook by allowing clients to showcase themselves for all the world to see.
Kai Sato
The Bigger the Brand, the More Likely Its Customers Feel Ignored
Customer Feedback

The Bigger the Brand, the More Likely Its Customers Feel Ignored

American consumers yearn to collaborate but the biggest companies are not getting the message.
Ray King
How the Three-Layer Facebook Advertising Funnel Can Get You New Customers
Business Circle

How the Three-Layer Facebook Advertising Funnel Can Get You New Customers

Make Facebook work for you with this three-layer approach. Bonus: budget suggestion included.
Perry Marshall, Keith Krance, and Thomas Meloche
How Storytelling Can Create Brand Value for Your Business
Storytelling

How Storytelling Can Create Brand Value for Your Business

If well-crafted, a company narrative can result in a word-of-mouth effect that turns customers into advocates and drives awareness minus a big marketing budget.
Jesse Torres
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