It takes real effort to cultivate a tribe, but Godin, almost uniquely among business thinkers, has been willing to do it and in the process, he's indelibly shaped the next generation of business talent.
If you sell something online or if you run a business with an online presence, you have the honor and the privilege of chatting directly with customers. 24 hours a day. 7 days a week. Sometimes its more art than science.