Customer Engagement

News and Articles About Customer Engagement

How to Be a Good Customer
Customer Service

How to Be a Good Customer

Always remember that when you reach out to customer support, there's a human being on the other end.
Paul Jun
Meaningful Tactics to Keep Customers Engaged: Your Weekly Tips
Weekly Tips Roundup

Meaningful Tactics to Keep Customers Engaged: Your Weekly Tips

Ditch the conventional "buy 10 get 1 free" tactic. Instead, adopt these tested strategies to keep followers engaged and loyal to your brand.
Tanya Benedicto Klich
4 Customer-Service Mistakes You're Already Making -- and How to Correct Them
Customer Service

4 Customer-Service Mistakes You're Already Making -- and How to Correct Them

Here are a few customer-service mistakes your company may be making and how to correct them, so you can be on the path of providing a memorable experience for customers, rather than an awful one.
Philip Krim
Test and Validate Your Business From Both a Product and Brand Perspective
Branding

Test and Validate Your Business From Both a Product and Brand Perspective

What is it that you want your product or service to do and how do you want your customers to engage with your brand?
Jim Joseph
The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences
Marketing Ideas

The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences

Choosing the right message often requires you to target two or more audiences with very different interests.
Carol Roth
The No. 1 Marketing Strategy Businesses Need to Be Using
Ask the Expert

The No. 1 Marketing Strategy Businesses Need to Be Using

Really good marketing begins and ends with your customer.
Jim Joseph
The Secret to Connecting With Your Audience
Communications

The Secret to Connecting With Your Audience

There's one thing you can do that will rally your customers, colleagues and even competitors.
Stephen Key
3 Ways Successful Entrepreneurs Build Outstanding Customer Experiences
Customer Experience

3 Ways Successful Entrepreneurs Build Outstanding Customer Experiences

The key to creating a customer experience that truly surprises and delights starts with understanding what your customers need, want and value most.
Maggie Patterson
3 Ways to Engage Your Site Visitors
Customer Engagement

3 Ways to Engage Your Site Visitors

Connecting person to person is no less important for an online business.
Ann Smarty
Dear Millennials: To Grow Your Business, Focus on People, Not Just Products
Customer Engagement

Dear Millennials: To Grow Your Business, Focus on People, Not Just Products

Take these three steps to "invite" people into your business.
Andrew Benett
The Functional Benefits of Your Product Only Get You So Far
Competition

The Functional Benefits of Your Product Only Get You So Far

Sure, your product or service may be great, but it's not that different than what your competitor offers.
Jim Joseph
Content Is Customer Success
Content Marketing

Content Is Customer Success

The problem: a focus on virality, not utility. Creating content for the customer become a footnote.
Gregory Ciotti
Forget the 4 P's: Here's How to Measure a Customer-Focused Marketing Strategy
Marketing Strategies

Forget the 4 P's: Here's How to Measure a Customer-Focused Marketing Strategy

The consumer era is upon us and customer-centricity is the new black when it comes to marketing, so how can we measure the return on investment?
Dan Newman
How Famed Entrepreneur Seth Godin Built His Tribe
Seth Godin

How Famed Entrepreneur Seth Godin Built His Tribe

It takes real effort to cultivate a tribe, but Godin, almost uniquely among business thinkers, has been willing to do it and in the process, he's indelibly shaped the next generation of business talent.
Dorie Clark