Customer Engagement

News and Articles About Customer Engagement

Turn the Distraction of Fantasy Sports Into an Engagement Opportunity

Turn the Distraction of Fantasy Sports Into an Engagement Opportunity

Research has shown that employees are spending time managing their teams instead of working, which cost companies big.
The 7 Key Parts of an Effective Direct Mail Sales Piece

The 7 Key Parts of an Effective Direct Mail Sales Piece

When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter.
To Maximize Your Website, Use 'Psychological Distance' to Your Advantage

To Maximize Your Website, Use 'Psychological Distance' to Your Advantage

How your customers perceive your product should determine how you present it to them.
Two Simple Steps to Win Clients Your First Week in Business

Two Simple Steps to Win Clients Your First Week in Business

Execute these low-cost strategies to get your business off the ground immediately.
Write Headlines That Make Your Customers Take Notice

Write Headlines That Make Your Customers Take Notice

Headlines are often the first thing customers read, and if they're boring, they'll move on faster than you can blink. Learn how to create attention-grabbing headlines.
The 6 Elements of Persuasion (Infographic)

The 6 Elements of Persuasion (Infographic)

When you want to get your customer to say yes, keep these principles in mind.
The 3 Things You Need to Do When You've Upset Your Customer

The 3 Things You Need to Do When You've Upset Your Customer

If your customer is letting you know he's not happy with your business, you have a chance to make things right. Here's how.
What You Can Learn About Marketing From an 'Icy' Phenomenon

What You Can Learn About Marketing From an 'Icy' Phenomenon

A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.
The 4 Elements of a Stellar Sales Piece

The 4 Elements of a Stellar Sales Piece

The most effective direct mail sales pieces follow a formula in format and length. Discover the secret to direct mail success.
Giving Customers More Than They Asked for Is Too Much of a Good Thing

Giving Customers More Than They Asked for Is Too Much of a Good Thing

Great customer service is the cornerstone of success. Redundant customer service is a waste of your time and money.
The Rules of Engagement: 5 Ways to Connect on Social Media

The Rules of Engagement: 5 Ways to Connect on Social Media

Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to interact on a much more personal level.
Dear Entrepreneur, You're Telling the Wrong Story

Dear Entrepreneur, You're Telling the Wrong Story

Give customers a genuine experience to share. Then they'll want to talk about it, bringing your company plenty of attention.
How to Make Your Content Go Viral

How to Make Your Content Go Viral

One company's example can show you how to entice people to share your marketing message with others. Hint: Don't be boring!
To Nurture Business Customer Loyalty, Foster Community

To Nurture Business Customer Loyalty, Foster Community

Connecting customers with each other to discuss common challenges builds tight bonds with you.
Marketing 101: The Art of Storytelling

Marketing 101: The Art of Storytelling

The ability to tell a tale is a priceless skill, especially in your marketing. Here's how to create stories that give your business top-of-mind awareness.
5 Keys to Increasing Your Influence on Social Media

5 Keys to Increasing Your Influence on Social Media

As you prepare to launch your company, keep these social-media rules in mind.
Your Answer to Lackluster Customer and Employee Engagement: Add Fun.

Your Answer to Lackluster Customer and Employee Engagement: Add Fun.

Turning business processes into games -- the idea behind the trendy buzzword “gamification” -- encourages frequent participation and makes mundane tasks entertaining.
Make Your Marketing Message Stand Out on Social Media

Make Your Marketing Message Stand Out on Social Media

Learn how to make your message stand out in the crowd by being fresh, relevant and interesting, and sharing and engaging with fellow community members.
You're No Little Fish: Stand Out by Dominating Content Marketing

You're No Little Fish: Stand Out by Dominating Content Marketing

Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
The 5 Questions That Will Close the Deal

The 5 Questions That Will Close the Deal

How asking ‘why’ can help you lock up the sale.
Delivering World-Class Service on a Startup Budget

Delivering World-Class Service on a Startup Budget

Top-notch customer service doesn't need to be costly. Here are three ways new ventures can provide amazing service without breaking the bank.
To Engage Followers, Remember This One Simple Social Media Tip

To Engage Followers, Remember This One Simple Social Media Tip

While many small businesses blast out content via social channels, some fail to spawn authentic consumer engagement.
 10 Secrets to Building Trust and Credibility With Your Customers

10 Secrets to Building Trust and Credibility With Your Customers

Salespeople often get a bad rap. Don't be that person, Here are a few pointers on how to build a long-lasting relationship with clients.
13 Ways to Get Your Emails Noticed and Opened

13 Ways to Get Your Emails Noticed and Opened

You may have sent the best marketing message via email, but if no one opens it and reads it, what good have you done? Here's how to get those messages looked at by your prospective customers.
Would You Get a Tattoo of Your Favorite Franchise's Logo?

Would You Get a Tattoo of Your Favorite Franchise's Logo?

Anytime Fitness, Entrepreneur Magazine’s Franchise of 2014, is a global, full-service gym with an army of dedicated fans.
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