Customer Engagement

News and Articles About Customer Engagement

3 Ways to Engage Your Site Visitors
Customer Engagement

3 Ways to Engage Your Site Visitors

Connecting person to person is no less important for an online business.
Ann Smarty
Dear Millennials: To Grow Your Business, Focus on People, Not Just Products
Customer Engagement

Dear Millennials: To Grow Your Business, Focus on People, Not Just Products

Take these three steps to "invite" people into your business.
Andrew Benett
The Functional Benefits of Your Product Only Get You So Far
Competition

The Functional Benefits of Your Product Only Get You So Far

Sure, your product or service may be great, but it's not that different than what your competitor offers.
Jim Joseph
Content Is Customer Success
Content Marketing

Content Is Customer Success

The problem: a focus on virality, not utility. Creating content for the customer become a footnote.
Gregory Ciotti
Forget the 4 P's: Here's How to Measure a Customer-Focused Marketing Strategy
Marketing Strategies

Forget the 4 P's: Here's How to Measure a Customer-Focused Marketing Strategy

The consumer era is upon us and customer-centricity is the new black when it comes to marketing, so how can we measure the return on investment?
Dan Newman
How Famed Entrepreneur Seth Godin Built His Tribe
Seth Godin

How Famed Entrepreneur Seth Godin Built His Tribe

It takes real effort to cultivate a tribe, but Godin, almost uniquely among business thinkers, has been willing to do it and in the process, he's indelibly shaped the next generation of business talent.
Dorie Clark
How to Deal With a Difficult Customer-Service Conversation
Customer Service

How to Deal With a Difficult Customer-Service Conversation

By following these conflict resolution techniques, you can get your way out of any tough conversation and find a resolution that works for all parties.
Norine Toomey
6 Ways to Get a Fanatical Customer Base
Customer Engagement

6 Ways to Get a Fanatical Customer Base

Passionate customers are the most critical component of building a brand, but you won't gain followers by sitting on your hands.
Scott Dunlap
How We Doubled Our Instagram Followers in Less Than 8 Hours
Social Media

How We Doubled Our Instagram Followers in Less Than 8 Hours

The uptick was due to three easy steps that won't cost you much at all.
Adam Callinan
The Art of Making Customers Happy on Social Media
Customer Relationship

The Art of Making Customers Happy on Social Media

If you sell something online or if you run a business with an online presence, you have the honor and the privilege of chatting directly with customers. 24 hours a day. 7 days a week. Sometimes its more art than science.
Kevan Lee
Further Engage Customers By Creatively Distributing Your Brand
Branding

Further Engage Customers By Creatively Distributing Your Brand

There's more to distribution than just keeping your shelves stocked with products.
Jim Joseph
How to Create an Awesome Blog
Online Marketing

How to Create an Awesome Blog

Having a popular blog isn't a matter of luck. Learn a four-step strategy that makes your blog one that your target market can't wait to read.
Mitch Meyerson
5 Essentials for Building a Subscription Business Customers Won't Quit
Subscription Businesses

5 Essentials for Building a Subscription Business Customers Won't Quit

Subscription businesses are as old as newspapers and as new as the latest startup drawn by the prospect of recurring revenues.
Tien Tzuo
Master Listening to Your Customers: Your Weekly Tips
Weekly Tips Roundup

Master Listening to Your Customers: Your Weekly Tips

Don't run a company with blinders on. Three business stars share how to open your ears to better serve your customers.
Tanya Benedicto Klich