News and Articles About Customer Engagement
You probably aren't in a flashy industry but you, your team, the company you've belt and the customers you help are stories worth telling.
Learn how to customize marketing strategies to approach each type of potential buyer.
Empathetically observing customers use your product to solve their problem yields far better innovative ideas than simply asking for suggestions.
Customers just want to pick up the phone when they need help with their problem.
Just having information on your website isn't enough. You need to ensure the important content is prominent and then take action to measure user engagement.
For a startup to succeed, it is imperative that an entrepreneur establishes criteria for customer selection. Done correctly, it can provide a scalable sales model, focus resources and establish an ongoing process to deal with change.
Businesses need to respect today's informed customers.
Stop thinking 'close the deal' and start thinking 'begin the relationship.'
Research has shown that employees are spending time managing their teams instead of working, which cost companies big.
When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter.
How your customers perceive your product should determine how you present it to them.
Execute these low-cost strategies to get your business off the ground immediately.
Headlines are often the first thing customers read, and if they're boring, they'll move on faster than you can blink. Learn how to create attention-grabbing headlines.
When you want to get your customer to say yes, keep these principles in mind.
If your customer is letting you know he's not happy with your business, you have a chance to make things right. Here's how.
A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.
The most effective direct mail sales pieces follow a formula in format and length. Discover the secret to direct mail success.
Great customer service is the cornerstone of success. Redundant customer service is a waste of your time and money.
Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to interact on a much more personal level.
Give customers a genuine experience to share. Then they'll want to talk about it, bringing your company plenty of attention.
One company's example can show you how to entice people to share your marketing message with others. Hint: Don't be boring!
Connecting customers with each other to discuss common challenges builds tight bonds with you.
The ability to tell a tale is a priceless skill, especially in your marketing. Here's how to create stories that give your business top-of-mind awareness.
As you prepare to launch your company, keep these social-media rules in mind.