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News and Articles About Customer engagement

My Company Has a Jersey Accent: Branding With a Distinctive Voice
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How your startup uses language to shape the customer experience says a lot about what it believes in.
April 23, 2014 in Marketing
What Motivates Entrepreneurs to Do What They Do? (Infographic)

What Motivates Entrepreneurs to Do What They Do? (Infographic)

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Running your own business is stressful, tiring and risky. So, why bother? A new survey reveals some surprising insights.
April 22, 2014 in Starting a Business
OK, You Can Sue Us: General Mills Scraps Controversial Terms of Service Updates

OK, You Can Sue Us: General Mills Scraps Controversial Terms of Service Updates

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Bowing to customer outrage, the food giant has done an about-face on its terms of service.
April 21, 2014 in Business News
Here's What Happens When Facebook Advertising Fails

Here's What Happens When Facebook Advertising Fails

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As one company 'breaks up' with the social-media company, some tips for how your page can stay relevant and in front of your customers.
April 21, 2014 in Social Media

How Your App Can Turn a Profit

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Our expert breaks down the three business models app makers can use to generate revenue.
April 18, 2014 in Ask Entrepreneur
Dislike: If You 'Like' General Mills on Facebook, You Can't Sue the Company

Dislike: If You 'Like' General Mills on Facebook, You Can't Sue the Company

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The American food manufacturer has made an unprecedented sneaky, (anti)social media move to keep itself out of court.
April 17, 2014 in Business News
This Software Company Can Boost Your Retention Rate

This Software Company Can Boost Your Retention Rate

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Gainsight, a customer-success management company, helps increase customer retention for small but quickly growing companies.
April 16, 2014 in Grow Your Business
When It Comes to Branding, It's All About Color (Infographic)

When It Comes to Branding, It's All About Color (Infographic)

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Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
April 12, 2014 in Marketing
5 Reasons Every Business Should be on Snapchat

5 Reasons Every Business Should be on Snapchat

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The disappearing-message platform gives you a chance to connect with customers more casually.
April 10, 2014 in Marketing
7 Damaging Myths About Customer Engagement to Promptly Discard

7 Damaging Myths About Customer Engagement to Promptly Discard

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Instead of guessing your way through your relationships with customers, have a better understanding of what they want and expect.
April 10, 2014 in Grow Your Business
Safe Use of Social Media in Regulated Fields? It's a Real Option.

Safe Use of Social Media in Regulated Fields? It's a Real Option.

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Find out how your company can alert consumers to news or be alert to complaints on popular channels -- and still comply with government rules.
April 8, 2014 in Social Media
9 Online Ad Campaign Stats You Must Track

9 Online Ad Campaign Stats You Must Track

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To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
April 8, 2014 in Marketing
Putting Together Your Social Media Team

Putting Together Your Social Media Team

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When you're deciding just who you want to manage your online presence, these guidelines will help you choose wisely.
April 8, 2014 in Social Media
Unintended Consequences: How Consumer Misuse Can Boost Sales

Unintended Consequences: How Consumer Misuse Can Boost Sales

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The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
April 8, 2014 in Marketing
5 Uncommon Ways to Win a Customer's Heart

5 Uncommon Ways to Win a Customer's Heart

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Remember those who patronize your business are real people who like to be recognized. Try these five ways to treat them with distinction.
April 7, 2014 in Grow Your Business
4 Common Customer-Service Obstacles (And How to Fix Them)

4 Common Customer-Service Obstacles (And How to Fix Them)

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Customer service can make or break a company. Don't fall into the trap of delivering sub-par service, which could result in your company's future going down the drain.
April 3, 2014 in Leadership
There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

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A compelling brand story gives your audience a way to connect with you.
April 3, 2014 in Marketing
10 Tactics for Increasing Your Customer Value and Loyalty

10 Tactics for Increasing Your Customer Value and Loyalty

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While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.
April 3, 2014 in Marketing
Getting Other Sites to Exchange Links

Getting Other Sites to Exchange Links

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Discover the best ways to get other websites to exchange links with yours.
April 1, 2014 in Technology
Want to Gain Influence on Social Media? Get to Work.

Want to Gain Influence on Social Media? Get to Work.

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There are no easy tricks when it comes to building a social-media audience. It takes work, and the more you put into it, the more you will get out of it.
April 1, 2014 in Social Media
Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

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An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
March 31, 2014 in Marketing
Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

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This advice might sound blasphemous to some, but it could bring you more business.
March 28, 2014 in Social Media
How to Sell to the Hyper-Aware Consumer

How to Sell to the Hyper-Aware Consumer

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As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize on this transition.
March 27, 2014 in Marketing
10 Quick Ways to Increase Your Ads' Clickthrough Rates

10 Quick Ways to Increase Your Ads' Clickthrough Rates

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Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
March 25, 2014 in Marketing
17 Logos We Love

17 Logos We Love

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Brand identity in its purest form.
March 25, 2014 in Marketing

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