News and Articles About Customer Engagement
Control What You Can
Without the right words, your blog posts, flyers and ads may go unnoticed.
There are many ways to get a quantitative look at how your support team is doing, but far fewer to assess the care and thought being put into your replies.
You now need more than loyalty from your customers -- they need to be your cheerleaders.
Call to Action
While you can brand your calls to action and place them in a central location, you must figure out how to make it irresistible.
While testimonials build customer trust, create goodwill for your product and show potential customers a positive brand history, there are some things you need to watch out for when using them.
When it comes to reaching customers, public relations can either be a company's best friend or its worst enemy. Here are a few rules for establishing good customer relations.
To increase profits, entrepreneurs must understand and nurture customers from the very first interaction to long after the purchase has been made.
The new year is a good time to look at how you are running your business and how you can do it better.
Technology and data can play an invaluable role in enhancing your business, and the benefits are there for the taking, but don't lose sight of the folks behind the numbers.
If you're smart about it, your backers are likely to stay with you.
A new report examines user interaction across the most popular social media channels.
It's a lot of trial and error for big-name companies that want to reach younger consumers through video-streaming services like Periscope.
Sure, you're ready for the holidays. But what are you doing about next year and the year after?
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