Customer Engagement

News and Articles About Customer Engagement

Your Answer to Lackluster Customer and Employee Engagement: Add Fun.

Turning business processes into games -- the idea behind the trendy buzzword “gamification” -- encourages frequent participation and makes mundane tasks entertaining.

Make Your Marketing Message Stand Out on Social Media

Learn how to make your message stand out in the crowd by being fresh, relevant and interesting, and sharing and engaging with fellow community members.

You're No Little Fish: Stand Out by Dominating Content Marketing

Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.

The 5 Questions That Will Close the Deal

How asking ‘why’ can help you lock up the sale.

Delivering World-Class Service on a Startup Budget

Top-notch customer service doesn't need to be costly. Here are three ways new ventures can provide amazing service without breaking the bank.

To Engage Followers, Remember This One Simple Social Media Tip

While many small businesses blast out content via social channels, some fail to spawn authentic consumer engagement.

10 Secrets to Building Trust and Credibility With Your Customers

Salespeople often get a bad rap. Don't be that person, Here are a few pointers on how to build a long-lasting relationship with clients.

13 Ways to Get Your Emails Noticed and Opened

You may have sent the best marketing message via email, but if no one opens it and reads it, what good have you done? Here's how to get those messages looked at by your prospective customers.

Would You Get a Tattoo of Your Favorite Franchise's Logo?

Anytime Fitness, Entrepreneur Magazine’s Franchise of 2014, is a global, full-service gym with an army of dedicated fans.

Closing the Deal Is as Easy as Smiling

Scientists refer to the surge of good feeling as emotional contagion. Whatever the sentiment, entrepreneurs can use it to good effect.

Don't Stop Recruiting Employees Once They're Hired

Jon Bischke's company, Entelo, makes it easier for companies to recruit new talent. Yet, the secret to success, he says, isn't just finding the right people, but figuring out how to keep them.

Try These Tools to Supercharge Your Website Visitor Engagement

A look at comprehensive solutions for boosting website visitor engagement, communications and conversions.

Create Content That Gets Your Customers' Attention

Content marketing dispenses content of all kinds, to all takers, all the time. What can you do to get your content noticed?

Use Humor to Get Your Marketing Message Noticed

Content that's laughed at is shared more often and is more memorable than "straight" messaging. Here's how to add a touch of humor will help to capture your target's attention.

3 Social Media Rules Most Entrepreneurs Don't Follow

With a little effort, you can build a reputation through social media as someone who values customer service and works hard to answer consumer questions.

Will Your Company Be a Leader of the Customer-Service Revolution?

These four key ways can help a startup or small company win over consumers to be brand loyalists.

If You Want That Customer, Mind Your Manners

Etiquette is not just something your parents thought was important or an outdated social protocol. Potential buyers deserve respect.

Your Company Shouldn't Need to Shout 'The Customer is King!'

Put the customer at the center of your business and they will know they are king, without all the yelling.

How to Deal With Headache-Inducing Customers

While most customers are happy when companies offer solutions and try to help , there are a few types of customers who will never be happy. Here is how to deal with them.

Your Customers Can Now Direct Message You on Yelp

The new direct-messaging tool aims 'to ensure people never have to leave Yelp to find all the info their hearts’ desire,' the company said.

Take a Cue From 'Game of Thrones' in Content Marketing

Though you needn’t worry about trials by combat or a brood of dragons, the quest to capture eyeballs can certainly feel like a struggle.

Cultivating the Right Attitude Turns Customers Into Followers

Putting the customer at the center of all you do is the cornerstone of succeeding at any business.

Why Businesses Can't Afford to Upset Customers (Infographic)

Learn what companies can do if consumers do become unhappy.

You Win When Using Giveaways to Grow Your Social Audience

Contests and sweepstakes with prizes your targeted audience likes will engage customers and spread your brand.

Questions All Social-Media Marketers Must Ask

How to make a comprehensive social marketing plan.

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