Customer Engagement

News and Articles About Customer Engagement

The 4 Elements of a Stellar Sales Piece

The most effective direct mail sales pieces follow a formula in format and length. Discover the secret to direct mail success.

Giving Customers More Than They Asked for Is Too Much of a Good Thing

Great customer service is the cornerstone of success. Redundant customer service is a waste of your time and money.

The Rules of Engagement: 5 Ways to Connect on Social Media

Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to interact on a much more personal level.

Dear Entrepreneur, You're Telling the Wrong Story

Give customers a genuine experience to share. Then they'll want to talk about it, bringing your company plenty of attention.

How to Make Your Content Go Viral

One company's example can show you how to entice people to share your marketing message with others. Hint: Don't be boring!

To Nurture Business Customer Loyalty, Foster Community

Connecting customers with each other to discuss common challenges builds tight bonds with you.

Marketing 101: The Art of Storytelling

The ability to tell a tale is a priceless skill, especially in your marketing. Here's how to create stories that give your business top-of-mind awareness.

5 Keys to Increasing Your Influence on Social Media

As you prepare to launch your company, keep these social-media rules in mind.

Your Answer to Lackluster Customer and Employee Engagement: Add Fun.

Turning business processes into games -- the idea behind the trendy buzzword “gamification” -- encourages frequent participation and makes mundane tasks entertaining.

Make Your Marketing Message Stand Out on Social Media

Learn how to make your message stand out in the crowd by being fresh, relevant and interesting, and sharing and engaging with fellow community members.

You're No Little Fish: Stand Out by Dominating Content Marketing

Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.

The 5 Questions That Will Close the Deal

How asking ‘why’ can help you lock up the sale.

Delivering World-Class Service on a Startup Budget

Top-notch customer service doesn't need to be costly. Here are three ways new ventures can provide amazing service without breaking the bank.

To Engage Followers, Remember This One Simple Social Media Tip

While many small businesses blast out content via social channels, some fail to spawn authentic consumer engagement.

10 Secrets to Building Trust and Credibility With Your Customers

Salespeople often get a bad rap. Don't be that person, Here are a few pointers on how to build a long-lasting relationship with clients.

13 Ways to Get Your Emails Noticed and Opened

You may have sent the best marketing message via email, but if no one opens it and reads it, what good have you done? Here's how to get those messages looked at by your prospective customers.

Would You Get a Tattoo of Your Favorite Franchise's Logo?

Anytime Fitness, Entrepreneur Magazine’s Franchise of 2014, is a global, full-service gym with an army of dedicated fans.

Closing the Deal Is as Easy as Smiling

Scientists refer to the surge of good feeling as emotional contagion. Whatever the sentiment, entrepreneurs can use it to good effect.

Don't Stop Recruiting Employees Once They're Hired

Jon Bischke's company, Entelo, makes it easier for companies to recruit new talent. Yet, the secret to success, he says, isn't just finding the right people, but figuring out how to keep them.

Try These Tools to Supercharge Your Website Visitor Engagement

A look at comprehensive solutions for boosting website visitor engagement, communications and conversions.

Create Content That Gets Your Customers' Attention

Content marketing dispenses content of all kinds, to all takers, all the time. What can you do to get your content noticed?

Use Humor to Get Your Marketing Message Noticed

Content that's laughed at is shared more often and is more memorable than "straight" messaging. Here's how to add a touch of humor will help to capture your target's attention.

3 Social Media Rules Most Entrepreneurs Don't Follow

With a little effort, you can build a reputation through social media as someone who values customer service and works hard to answer consumer questions.

Will Your Company Be a Leader of the Customer-Service Revolution?

These four key ways can help a startup or small company win over consumers to be brand loyalists.

If You Want That Customer, Mind Your Manners

Etiquette is not just something your parents thought was important or an outdated social protocol. Potential buyers deserve respect.

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