Customer Engagement

News and Articles About Customer Engagement

The 10 Most Talked-About Super Bowl Commercials of 2015
Advertising

The 10 Most Talked-About Super Bowl Commercials of 2015

Cute animals, celebrities and car culture on display during this year's Super Bowl ads.
Nina Zipkin
Can't Afford a $4 Million Super Bowl Ad? Try These 3 Things Instead.
Super Bowl

Can't Afford a $4 Million Super Bowl Ad? Try These 3 Things Instead.

Every business owner may have dreams of buying a 30-second spot during the mega event. Meanwhile, try these less flashy maneuvers.
Ted Devine
Reject the Tinder Approach to Sales and Your Business Will Thrive Happily Ever After
Customer Engagement

Reject the Tinder Approach to Sales and Your Business Will Thrive Happily Ever After

Sales can be one fling after another but a long-term relationship is far more satisfying.
Falon Fatemi
5 Ways to Tune Your Twitter Strategy Based on Audience Behavior
Twitter

5 Ways to Tune Your Twitter Strategy Based on Audience Behavior

Establishing and maintaining the right balance in terms of content, tone and messaging is essential for building and maintaining an engaged audience.
Shannon Byrne
3 Ways Two Little Words Will Transform Your Business
Entrepreneur Mindset

3 Ways Two Little Words Will Transform Your Business

A robotic "thanks" does not satisfy the need people have for your sincere appreciation.
Dixie Gillaspie
7 Ways to Provide Exceptional Customer Service for Ecommerce (Infographic)
Customer Service

7 Ways to Provide Exceptional Customer Service for Ecommerce (Infographic)

Customer service that goes above the norm is a necessity. Here's how to get it right.
Keep Your Customers as Close as Family
Customer Relationship

Keep Your Customers as Close as Family

At your business, aim for the type of intimacy offered at a neighborhood coffee shop or bar where everyone knows your name.
Chuck Cohn
The Best Entrepreneurs Get Out of Their Heads and Open Their Ears
Starting a Business

The Best Entrepreneurs Get Out of Their Heads and Open Their Ears

Successful innovators are those who are willing to take off their blinders, put aside their ego and listen to what consumers are already telling them.
Catherine Clifford
3 Ways Your Current Customers Can Help You Acquire New Ones
Finding Customers

3 Ways Your Current Customers Can Help You Acquire New Ones

For a startup, immediately identifying and building relationships with your happiest and most outspoken customers can pay huge dividends.
Aaron Goodin
3 Customer Engagement Lessons From the Holidays That Apply All Year Round
Customer Engagement

3 Customer Engagement Lessons From the Holidays That Apply All Year Round

It's not more important than ever to stay on top of customer complaints, which can quickly sink a business.
Susan Ganeshan
Use Lifestyle Content to Revamp Your Company's Marketing Strategy
Marketing Strategies

Use Lifestyle Content to Revamp Your Company's Marketing Strategy

Treat customers like friends by developing relationships built on shared values and interests.
Jack Holt
The 3 Biggest Sins of Customer Engagement
Customer Engagement

The 3 Biggest Sins of Customer Engagement

Blind check-ins and failing to build relationships before complaints arise are behaviors of the past. Use data to understand clients, proactively preparing for interactions.
Guy Nirpaz
Why Customer Engagement Is the Future of Ecommerce
Customer Engagement

Why Customer Engagement Is the Future of Ecommerce

Internet businesses succeed by focusing on their relationship with the people who have shown interest in their product.
Brett Relander
4 Ways to Market Your Business for Free
Marketing

4 Ways to Market Your Business for Free

There are a handful of marketing practices available to entrepreneurs that don't require them to burn through valuable resources.
Aaron Goodin