Customer Engagement

News and Articles About Customer Engagement

Create Content That Gets Your Customers' Attention

Create Content That Gets Your Customers' Attention

Content marketing dispenses content of all kinds, to all takers, all the time. What can you do to get your content noticed?
Use Humor to Get Your Marketing Message Noticed

Use Humor to Get Your Marketing Message Noticed

Content that's laughed at is shared more often and is more memorable than "straight" messaging. Here's how to add a touch of humor will help to capture your target's attention.
3 Social Media Rules Most Entrepreneurs Don't Follow

3 Social Media Rules Most Entrepreneurs Don't Follow

With a little effort, you can build a reputation through social media as someone who values customer service and works hard to answer consumer questions.
Will Your Company Be a Leader of the Customer-Service Revolution?

Will Your Company Be a Leader of the Customer-Service Revolution?

These four key ways can help a startup or small company win over consumers to be brand loyalists.
If You Want That Customer, Mind Your Manners

If You Want That Customer, Mind Your Manners

Etiquette is not just something your parents thought was important or an outdated social protocol. Potential buyers deserve respect.
Your Company Shouldn't Need to Shout 'The Customer is King!'

Your Company Shouldn't Need to Shout 'The Customer is King!'

Put the customer at the center of your business and they will know they are king, without all the yelling.
How to Deal With Headache-Inducing Customers

How to Deal With Headache-Inducing Customers

While most customers are happy when companies offer solutions and try to help , there are a few types of customers who will never be happy. Here is how to deal with them.
Your Customers Can Now Direct Message You on Yelp

Your Customers Can Now Direct Message You on Yelp

The new direct-messaging tool aims 'to ensure people never have to leave Yelp to find all the info their hearts’ desire,' the company said.
Take a Cue From 'Game of Thrones' in Content Marketing

Take a Cue From 'Game of Thrones' in Content Marketing

Though you needn’t worry about trials by combat or a brood of dragons, the quest to capture eyeballs can certainly feel like a struggle.
Cultivating the Right Attitude Turns Customers Into Followers

Cultivating the Right Attitude Turns Customers Into Followers

Putting the customer at the center of all you do is the cornerstone of succeeding at any business.
Why Businesses Can't Afford to Upset Customers (Infographic)

Why Businesses Can't Afford to Upset Customers (Infographic)

Learn what companies can do if consumers do become unhappy.
You Win When Using Giveaways to Grow Your Social Audience

You Win When Using Giveaways to Grow Your Social Audience

Contests and sweepstakes with prizes your targeted audience likes will engage customers and spread your brand.
Questions All Social-Media Marketers Must Ask

Questions All Social-Media Marketers Must Ask

How to make a comprehensive social marketing plan.
5 Social Media Mistakes and How to Avoid Them

5 Social Media Mistakes and How to Avoid Them

Social media is the greatest fuel for fast growth ever but campaigns done poorly will still fizzle.
The 2 Things Brands Must Do to Edge Out the Competition

The 2 Things Brands Must Do to Edge Out the Competition

With competition fierce, companies need to develop brands that instill these two things in its strategy.
The 10 Most Deadly Mistakes in Website Design

The 10 Most Deadly Mistakes in Website Design

If you can manage to avoid these 10 mistakes, you'll be well on your way to a site that attracts visitors and makes them want to stick around.
Growth and Change Require Agile Leadership and Bedrock Values

Growth and Change Require Agile Leadership and Bedrock Values

The agile CEO is humble enough to question assumptions and accept suggestions but firm on core principles.
Getting to a Yes With Sales Scripting in 7 Easy Steps

Getting to a Yes With Sales Scripting in 7 Easy Steps

Master the art of sealing the deal by observing your best practices and those of others and consistently applying them.
Smiling Is Contagious. Customers (and Your Business) Thrive on It.

Smiling Is Contagious. Customers (and Your Business) Thrive on It.

This simple act helps creates a jovial base of clients who will continue using a service and feeling good about it.
The Savvy Business Owner's Guide to Honesty Via Social Media

The Savvy Business Owner's Guide to Honesty Via Social Media

All customers want to know the truth about the company, even if it hurts. Use Facebook and Twitter to good effect.
A Company Really Clicks When Mission, Brand and Culture Converge

A Company Really Clicks When Mission, Brand and Culture Converge

For an organization to enjoy long-term, sustained growth, all three elements need to work in harmony.
Like Airbnb, Birchbox Jumps to TV with First Commercial

Like Airbnb, Birchbox Jumps to TV with First Commercial

Digitally-minded startups are taking to TV to raise their profiles and reach new users.
Are Mobile Ads Good for Your Business? (Infographic)

Are Mobile Ads Good for Your Business? (Infographic)

Mixpanel studied 400,000 users of apps, comparing the engagement of those prompted by advertisements with that of people who selected applications on their own. The results may surprise you.
5 Steps to Creating a Valuable Customer Conference

5 Steps to Creating a Valuable Customer Conference

For a startup trying to get off the ground (or a business looking to grow), customer relationships are crucial as these people fuel the business. To stand out against competitors and develop lasting relationships, startups should consider hosting a customer conference.
With Social Media, Fakes Are a Real Problem for Your Business

With Social Media, Fakes Are a Real Problem for Your Business

For a relatively inexpensive price, a click farm will rapidly boost the number of a company's followers. But phantom profiles don't translate into customer engagement.

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