Weekly Tips Roundup
Ditch the conventional "buy 10 get 1 free" tactic. Instead, adopt these tested strategies to keep followers engaged and loyal to your brand.
Here are a few customer-service mistakes your company may be making and how to correct them, so you can be on the path of providing a memorable experience for customers, rather than an awful one.
What is it that you want your product or service to do and how do you want your customers to engage with your brand?
Choosing the right message often requires you to target two or more audiences with very different interests.
Ask the Expert
Really good marketing begins and ends with your customer.
There's one thing you can do that will rally your customers, colleagues and even competitors.
The key to creating a customer experience that truly surprises and delights starts with understanding what your customers need, want and value most.
Connecting person to person is no less important for an online business.
Take these three steps to "invite" people into your business.
Sure, your product or service may be great, but it's not that different than what your competitor offers.
The problem: a focus on virality, not utility. Creating content for the customer become a footnote.
The consumer era is upon us and customer-centricity is the new black when it comes to marketing, so how can we measure the return on investment?
It takes real effort to cultivate a tribe, but Godin, almost uniquely among business thinkers, has been willing to do it and in the process, he's indelibly shaped the next generation of business talent.
By following these conflict resolution techniques, you can get your way out of any tough conversation and find a resolution that works for all parties.
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© 2015 Entrepreneur Media, Inc.