Customer Engagement

News and Articles About Customer Engagement

Take a Cue From 'Game of Thrones' in Content Marketing

Take a Cue From 'Game of Thrones' in Content Marketing

Though you needn’t worry about trials by combat or a brood of dragons, the quest to capture eyeballs can certainly feel like a struggle.
Cultivating the Right Attitude Turns Customers Into Followers

Cultivating the Right Attitude Turns Customers Into Followers

Putting the customer at the center of all you do is the cornerstone of succeeding at any business.
Why Businesses Can't Afford to Upset Customers (Infographic)

Why Businesses Can't Afford to Upset Customers (Infographic)

Learn what companies can do if consumers do become unhappy.
You Win When Using Giveaways to Grow Your Social Audience

You Win When Using Giveaways to Grow Your Social Audience

Contests and sweepstakes with prizes your targeted audience likes will engage customers and spread your brand.
Questions All Social-Media Marketers Must Ask

Questions All Social-Media Marketers Must Ask

How to make a comprehensive social marketing plan.
5 Social Media Mistakes and How to Avoid Them

5 Social Media Mistakes and How to Avoid Them

Social media is the greatest fuel for fast growth ever but campaigns done poorly will still fizzle.
The 2 Things Brands Must Do to Edge Out the Competition

The 2 Things Brands Must Do to Edge Out the Competition

With competition fierce, companies need to develop brands that instill these two things in its strategy.
The 10 Most Deadly Mistakes in Website Design

The 10 Most Deadly Mistakes in Website Design

If you can manage to avoid these 10 mistakes, you'll be well on your way to a site that attracts visitors and makes them want to stick around.
Growth and Change Require Agile Leadership and Bedrock Values

Growth and Change Require Agile Leadership and Bedrock Values

The agile CEO is humble enough to question assumptions and accept suggestions but firm on core principles.
Getting to a Yes With Sales Scripting in 7 Easy Steps

Getting to a Yes With Sales Scripting in 7 Easy Steps

Master the art of sealing the deal by observing your best practices and those of others and consistently applying them.
Smiling Is Contagious. Customers (and Your Business) Thrive on It.

Smiling Is Contagious. Customers (and Your Business) Thrive on It.

This simple act helps creates a jovial base of clients who will continue using a service and feeling good about it.
The Savvy Business Owner's Guide to Honesty Via Social Media

The Savvy Business Owner's Guide to Honesty Via Social Media

All customers want to know the truth about the company, even if it hurts. Use Facebook and Twitter to good effect.
A Company Really Clicks When Mission, Brand and Culture Converge

A Company Really Clicks When Mission, Brand and Culture Converge

For an organization to enjoy long-term, sustained growth, all three elements need to work in harmony.
Like Airbnb, Birchbox Jumps to TV with First Commercial

Like Airbnb, Birchbox Jumps to TV with First Commercial

Digitally-minded startups are taking to TV to raise their profiles and reach new users.
Are Mobile Ads Good for Your Business? (Infographic)

Are Mobile Ads Good for Your Business? (Infographic)

Mixpanel studied 400,000 users of apps, comparing the engagement of those prompted by advertisements with that of people who selected applications on their own. The results may surprise you.
5 Steps to Creating a Valuable Customer Conference

5 Steps to Creating a Valuable Customer Conference

For a startup trying to get off the ground (or a business looking to grow), customer relationships are crucial as these people fuel the business. To stand out against competitors and develop lasting relationships, startups should consider hosting a customer conference.
With Social Media, Fakes Are a Real Problem for Your Business

With Social Media, Fakes Are a Real Problem for Your Business

For a relatively inexpensive price, a click farm will rapidly boost the number of a company's followers. But phantom profiles don't translate into customer engagement.
The 6 Vital Ways to Engage Users of Your App

The 6 Vital Ways to Engage Users of Your App

After a customer actually chooses your app, what makes them try it out and continue using it?
6 Reasons Social Media Is Your Secret Weapon in Customer Service

6 Reasons Social Media Is Your Secret Weapon in Customer Service

As more and more consumers expect immediate results, businesses need to be able to react quickly to customers' needs. The best way is to have a customer-service strategy on social media.
How One New Social-Proof Technology Is Increasing Website Conversions

How One New Social-Proof Technology Is Increasing Website Conversions

With the ecommerce space getting more and more crowded, companies need to look for innovative ways to get customers (and have them stay). Here is one.
4 Unconventional Ways to Turn Customers Into Brand Advocates

4 Unconventional Ways to Turn Customers Into Brand Advocates

With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.
Connect With Customers by Leveraging Smartphone Sensors

Connect With Customers by Leveraging Smartphone Sensors

At no other time have companies been able to learn so much about consumers. They can tap insightful data from mobile devices to provide timely messages.
My Company Has a Jersey Accent: Branding With a Distinctive Voice

My Company Has a Jersey Accent: Branding With a Distinctive Voice

How your startup uses language to shape the customer experience says a lot about what it believes in.
What Motivates Entrepreneurs to Do What They Do? (Infographic)

What Motivates Entrepreneurs to Do What They Do? (Infographic)

Running your own business is stressful, tiring and risky. So, why bother? A new survey reveals some surprising insights.
OK, You Can Sue Us: General Mills Scraps Controversial Terms of Service Updates

OK, You Can Sue Us: General Mills Scraps Controversial Terms of Service Updates

Bowing to customer outrage, the food giant has done an about-face on its terms of service.

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