News and Articles About Customer Engagement
A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.
The most effective direct mail sales pieces follow a formula in format and length. Discover the secret to direct mail success.
Great customer service is the cornerstone of success. Redundant customer service is a waste of your time and money.
Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to interact on a much more personal level.
Give customers a genuine experience to share. Then they'll want to talk about it, bringing your company plenty of attention.
One company's example can show you how to entice people to share your marketing message with others. Hint: Don't be boring!
Connecting customers with each other to discuss common challenges builds tight bonds with you.
The ability to tell a tale is a priceless skill, especially in your marketing. Here's how to create stories that give your business top-of-mind awareness.
As you prepare to launch your company, keep these social-media rules in mind.
Turning business processes into games -- the idea behind the trendy buzzword gamification -- encourages frequent participation and makes mundane tasks entertaining.
Learn how to make your message stand out in the crowd by being fresh, relevant and interesting, and sharing and engaging with fellow community members.
Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
How asking why can help you lock up the sale.
Top-notch customer service doesn't need to be costly. Here are three ways new ventures can provide amazing service without breaking the bank.
While many small businesses blast out content via social channels, some fail to spawn authentic consumer engagement.
Salespeople often get a bad rap. Don't be that person, Here are a few pointers on how to build a long-lasting relationship with clients.
You may have sent the best marketing message via email, but if no one opens it and reads it, what good have you done? Here's how to get those messages looked at by your prospective customers.
Anytime Fitness, Entrepreneur Magazines Franchise of 2014, is a global, full-service gym with an army of dedicated fans.
Scientists refer to the surge of good feeling as emotional contagion. Whatever the sentiment, entrepreneurs can use it to good effect.
Jon Bischke's company, Entelo, makes it easier for companies to recruit new talent. Yet, the secret to success, he says, isn't just finding the right people, but figuring out how to keep them.
A look at comprehensive solutions for boosting website visitor engagement, communications and conversions.
Content marketing dispenses content of all kinds, to all takers, all the time. What can you do to get your content noticed?
Content that's laughed at is shared more often and is more memorable than "straight" messaging. Here's how to add a touch of humor will help to capture your target's attention.
With a little effort, you can build a reputation through social media as someone who values customer service and works hard to answer consumer questions.
These four key ways can help a startup or small company win over consumers to be brand loyalists.
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