Customer Engagement

News and Articles About Customer Engagement

3 Great Ways to Create an Emotional Bond with Customers
Customer Engagement

3 Great Ways to Create an Emotional Bond with Customers

Entrepreneurs can try to woo clients by building a relationship and in the process score better sales and repeat business.
Jesse Torres
5-Star Customer Service Should Hurt a Little
Customer Service

5-Star Customer Service Should Hurt a Little

Wowing your customers is a powerful tool, but when it's done right, it also should hurt a little.
Norm Merritt
3 Mistakes That Undermine Using Social Media for Customer Service
Customer Engagement

3 Mistakes That Undermine Using Social Media for Customer Service

In just five years social media has gone from an innovation in customer service to a requirement. Not every company is getting it right.
Ekaterina Walter
The 3 Essentials Customers Want Most
Customer Service

The 3 Essentials Customers Want Most

Few businesses sell anything the customer can't buy somewhere else but customers who feel acknowledged and valued are less likely to shop around.
Tor Constantino
5 Ways Mobile Web Games Can Amp Up Your Marketing
Mobile Marketing

5 Ways Mobile Web Games Can Amp Up Your Marketing

If you really want to engage potential customers, get them into the game.
Rob Grossberg
3 Ways to Create Customer Experiences That Boost Sales
Customer Experience

3 Ways to Create Customer Experiences That Boost Sales

Consumers make purchasing decisions for reasons far more complex than price. Understanding that psychology is a big marketing advantage.
Brett Relander
10 Ways to Discover Customer Sentiment About Your Business
Customer Relationship Management

10 Ways to Discover Customer Sentiment About Your Business

Random complaints or compliments are no substitute for systematically keeping tabs what your customers have to say.
John Rampton
To Grow Your Customer Base Focus on EOA: Early, Often and Always
The Grind

To Grow Your Customer Base Focus on EOA: Early, Often and Always

When your company is small and new, it's the first customers to sign on who can make or break your business.
Sarah Haselkorn
Why Smart Online Marketing Is About Help, Not Hype
Online Marketing

Why Smart Online Marketing Is About Help, Not Hype

Although it's easy to promote your business online, simply posting clever content won't get you the long-lasting customers you're looking for. Find out what to do instead.
Mitch Meyerson
5 Lessons From Mostly Safe Super Bowl Ads
Advertising

5 Lessons From Mostly Safe Super Bowl Ads

Small businesses can learn for free valuable take-home points from the companies that paid $4.5 million for airtime.
Gabrielle Boko
The 10 Most Talked-About Super Bowl Commercials of 2015
Advertising

The 10 Most Talked-About Super Bowl Commercials of 2015

Cute animals, celebrities and car culture on display during this year's Super Bowl ads.
Nina Zipkin
Can't Afford a $4 Million Super Bowl Ad? Try These 3 Things Instead.
Super Bowl

Can't Afford a $4 Million Super Bowl Ad? Try These 3 Things Instead.

Every business owner may have dreams of buying a 30-second spot during the mega event. Meanwhile, try these less flashy maneuvers.
Ted Devine
Reject the Tinder Approach to Sales and Your Business Will Thrive Happily Ever After
Customer Engagement

Reject the Tinder Approach to Sales and Your Business Will Thrive Happily Ever After

Sales can be one fling after another but a long-term relationship is far more satisfying.
Falon Fatemi
5 Ways to Tune Your Twitter Strategy Based on Audience Behavior
Twitter

5 Ways to Tune Your Twitter Strategy Based on Audience Behavior

Establishing and maintaining the right balance in terms of content, tone and messaging is essential for building and maintaining an engaged audience.
Shannon Byrne