Customer Engagement

News and Articles About Customer Engagement

5 Tips to Make Your In-Store Mobile Marketing More Engaging
Mobile Marketing

5 Tips to Make Your In-Store Mobile Marketing More Engaging

When customers find a predictable and enjoyable experience on their devices when they enter your store, they'll surely come back for more.
Dave Wentker
5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare
Holiday marketing

5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare

As technology becomes integral to shopping, gearing up for the busy season requires retailers to do more than string Christmas lights.
Tara Sporrer
The Ultimate Guide to Metrics for Business Leaders
Big Data

The Ultimate Guide to Metrics for Business Leaders

Drive performance by focusing on key measurements in seven telling ways.
Asha Saxena
Figuring Out Your Prospect's Need When They Tell You 'No Need'
Sales Strategies

Figuring Out Your Prospect's Need When They Tell You 'No Need'

Diplomatically helping people see the usefulness of your product when they don't, and gracefully conceding when they genuinely don't need it, are cornerstones of long-term success.
Eddy Ricci
Want Customers to Market Your Brand? Make Them Look Awesome.
Business Circle

Want Customers to Market Your Brand? Make Them Look Awesome.

Take a page out of the Facebook and GoPro playbook by allowing clients to showcase themselves for all the world to see.
Kai Sato
The Bigger the Brand, the More Likely Its Customers Feel Ignored
Customer Feedback

The Bigger the Brand, the More Likely Its Customers Feel Ignored

American consumers yearn to collaborate but the biggest companies are not getting the message.
Ray King
How the Three-Layer Facebook Advertising Funnel Can Get You New Customers
Business Circle

How the Three-Layer Facebook Advertising Funnel Can Get You New Customers

Make Facebook work for you with this three-layer approach. Bonus: budget suggestion included.
Perry Marshall, Keith Krance, and Thomas Meloche
How Storytelling Can Create Brand Value for Your Business
Storytelling

How Storytelling Can Create Brand Value for Your Business

If well-crafted, a company narrative can result in a word-of-mouth effect that turns customers into advocates and drives awareness minus a big marketing budget.
Jesse Torres
Find the Courage and Ask Some Clients How Your Company Can Improve
Customers

Find the Courage and Ask Some Clients How Your Company Can Improve

To get a clear picture of what you're doing well and what you can do better, skip the big data and high-rent consultants. Your customers will tell you, if you just ask.
Ryan Vanni
The 4 Qualities of Businesses That Should Advertise on Facebook
Business Circle

The 4 Qualities of Businesses That Should Advertise on Facebook

While every business can advertise on Facebook, not every business should. Find out what makes Facebook ads a good choice for your company.
Perry Marshall, Keith Krance, and Thomas Meloche
6 Qualities Smart Businesses Strive to Embody
Customer Service

6 Qualities Smart Businesses Strive to Embody

These days, it's not enough to have a product or service people like and treat your customers well.
Stephen Key
7 Common Customer Onboarding Mistakes to Avoid at All Costs
Business Circle

7 Common Customer Onboarding Mistakes to Avoid at All Costs

If your new customers slowly but surely drop your product, you may be failing to train them how to effectively use your product.
Eric Siu
6 Techniques to Effectively Gamify a Mobile App
Mobile Apps

6 Techniques to Effectively Gamify a Mobile App

Incentivizing users with rewards can keep them coming back and spreading the word, but only if you set it up correctly.
Rahul Varshneya
Be Like That Great College Roommate. Build Brand Loyalty in 4 Ways.
Entrepreneurs

Be Like That Great College Roommate. Build Brand Loyalty in 4 Ways.

Businesses can cultivate close relationships with their clientele. It just requires time and effort.
Peter Gasca