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Today's Most Read
Taylor Swift's Latest Trademark Filings Reveal a Shrewd Business Strategy
Humor Them. A Well-Timed Laugh Speaks Volumes.
The 24-Minute Morning Routine That Will Make You an Entrepreneurial Rock Star
Tony Robbins: Could Moving Be the Answer?
Protect Your Business Name: Tips on How to Secure a Trademark (Infographic)
News and Articles About Customer Engagement
Here's How to Tell a Buyer He's Wrong -- Without Losing the Business
'The customer is always right' no longer holds true.
Variety Is the Spice of Social-Media Life, Too
Social-media marketing needs continuity to be effective but ever-changing to keep the audience interested.
Utilize Technology to Build Intimate Customer Communities
The latest developments allow businesses to cut out the middlemen and establish a direct line to the people that matter most.
4 Basic Steps to Turn Web Visitors Into Brand Ambassadors (Infographic)
A little marketing 101 on how to engage fans and convert casual visitors into evangelists.
We Quintupled Our Online Sales in Two Months With These Steps, and So Can You
A product startup eliminated checkout steps on its website, used pop-up ads to get visitors' attention and launched a Facebook ad campaign to increase sales five fold.
7 Startup Habits Worth Keeping No Matter How Big Your Business Grows
Success brings its own challenges, like remembering what worked out of necessity when success was anything but assured.
5 Tips to Make Your In-Store Mobile Marketing More Engaging
When customers find a predictable and enjoyable experience on their devices when they enter your store, they'll surely come back for more.
5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare
As technology becomes integral to shopping, gearing up for the busy season requires retailers to do more than string Christmas lights.
The Ultimate Guide to Metrics for Business Leaders
Drive performance by focusing on key measurements in seven telling ways.
Figuring Out Your Prospect's Need When They Tell You 'No Need'
Diplomatically helping people see the usefulness of your product when they don't, and gracefully conceding when they genuinely don't need it, are cornerstones of long-term success.
Want Customers to Market Your Brand? Make Them Look Awesome.
Take a page out of the Facebook and GoPro playbook by allowing clients to showcase themselves for all the world to see.
The Bigger the Brand, the More Likely Its Customers Feel Ignored
American consumers yearn to collaborate but the biggest companies are not getting the message.
How the Three-Layer Facebook Advertising Funnel Can Get You New Customers
Make Facebook work for you with this three-layer approach. Bonus: budget suggestion included.
Perry Marshall, Keith Krance, and Thomas Meloche
How Storytelling Can Create Brand Value for Your Business
If well-crafted, a company narrative can result in a word-of-mouth effect that turns customers into advocates and drives awareness minus a big marketing budget.
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