News and Articles About Customer Engagement
The American food manufacturer has made an unprecedented sneaky, (anti)social media move to keep itself out of court.
Gainsight, a customer-success management company, helps increase customer retention for small but quickly growing companies.
Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
The disappearing-message platform gives you a chance to connect with customers more casually.
Instead of guessing your way through your relationships with customers, have a better understanding of what they want and expect.
Find out how your company can alert consumers to news or be alert to complaints on popular channels -- and still comply with government rules.
To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
When you're deciding just who you want to manage your online presence, these guidelines will help you choose wisely.
The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
Remember those who patronize your business are real people who like to be recognized. Try these five ways to treat them with distinction.
Customer service can make or break a company. Don't fall into the trap of delivering sub-par service, which could result in your company's future going down the drain.
A compelling brand story gives your audience a way to connect with you.
While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.
Discover the best ways to get other websites to exchange links with yours.
There are no easy tricks when it comes to building a social-media audience. It takes work, and the more you put into it, the more you will get out of it.
An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
This advice might sound blasphemous to some, but it could bring you more business.
As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize on this transition.
Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
Brand identity in its purest form.
We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.
Think Facebook is your only option for spreading brand awareness? Think again.
Find out which three information sources you need to evaluate in order to track and improve your social media efforts.
Cater to the user of remote or electronic services while inspiring loyalty and a sense of partnership
The web has shaken things up, giving more power to consumers. It's now even more important to keep people happy.