Customer Engagement

News and Articles About Customer Engagement

7 Damaging Myths About Customer Engagement to Promptly Discard

7 Damaging Myths About Customer Engagement to Promptly Discard

Instead of guessing your way through your relationships with customers, have a better understanding of what they want and expect.
Safe Use of Social Media in Regulated Fields? It's a Real Option.

Safe Use of Social Media in Regulated Fields? It's a Real Option.

Find out how your company can alert consumers to news or be alert to complaints on popular channels -- and still comply with government rules.
9 Online Ad Campaign Stats You Must Track

9 Online Ad Campaign Stats You Must Track

To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
Putting Together Your Social Media Team

Putting Together Your Social Media Team

When you're deciding just who you want to manage your online presence, these guidelines will help you choose wisely.
Unintended Consequences: How Consumer Misuse Can Boost Sales

Unintended Consequences: How Consumer Misuse Can Boost Sales

The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
5 Uncommon Ways to Win a Customer's Heart

5 Uncommon Ways to Win a Customer's Heart

Remember those who patronize your business are real people who like to be recognized. Try these five ways to treat them with distinction.
4 Common Customer-Service Obstacles (And How to Fix Them)

4 Common Customer-Service Obstacles (And How to Fix Them)

Customer service can make or break a company. Don't fall into the trap of delivering sub-par service, which could result in your company's future going down the drain.
There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

A compelling brand story gives your audience a way to connect with you.
10 Tactics for Increasing Your Customer Value and Loyalty

10 Tactics for Increasing Your Customer Value and Loyalty

While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.
Getting Other Sites to Exchange Links

Getting Other Sites to Exchange Links

Discover the best ways to get other websites to exchange links with yours.
Want to Gain Influence on Social Media? Get to Work.

Want to Gain Influence on Social Media? Get to Work.

There are no easy tricks when it comes to building a social-media audience. It takes work, and the more you put into it, the more you will get out of it.
Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

This advice might sound blasphemous to some, but it could bring you more business.
How to Sell to the Hyper-Aware Consumer

How to Sell to the Hyper-Aware Consumer

As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize on this transition.
10 Quick Ways to Increase Your Ads' Clickthrough Rates

10 Quick Ways to Increase Your Ads' Clickthrough Rates

Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
17 Logos We Love

17 Logos We Love

Brand identity in its purest form.
The 120 Most Trusted Brands

The 120 Most Trusted Brands

We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.
The Underrated Marketing Machine Entrepreneurs Should Be Using

The Underrated Marketing Machine Entrepreneurs Should Be Using

Think Facebook is your only option for spreading brand awareness? Think again.
3 Ways to Use Your Twitter Data to Beat the Competition

3 Ways to Use Your Twitter Data to Beat the Competition

Find out which three information sources you need to evaluate in order to track and improve your social media efforts.
When the Self-Service Customer Smiles

When the Self-Service Customer Smiles

Cater to the user of remote or electronic services while inspiring loyalty and a sense of partnership
How the Rules of Customer Satisfaction Have Changed

How the Rules of Customer Satisfaction Have Changed

The web has shaken things up, giving more power to consumers. It's now even more important to keep people happy.
Want Loyal Customers? Talk to Your Hair Stylist.

Want Loyal Customers? Talk to Your Hair Stylist.

Hair stylists livelihood depends on getting customers and keeping them happy. Here are a few tips all entrepreneurs can use.
3 Ways to Grow Your Business By Focusing on the Customer

3 Ways to Grow Your Business By Focusing on the Customer

In the mobile age, we lose sight of the real connection businesses should have with their customers. Here are some ways to reach your customer to boost your sales.
The Fastest Way to Sabotage Your Marketing Campaign

The Fastest Way to Sabotage Your Marketing Campaign

Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.
In Love and in Business, Trust Is the Beginning, Middle and End of the Story

In Love and in Business, Trust Is the Beginning, Middle and End of the Story

Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.

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