News and Articles About Customer Engagement
How to make a comprehensive social marketing plan.
Social media is the greatest fuel for fast growth ever but campaigns done poorly will still fizzle.
With competition fierce, companies need to develop brands that instill these two things in its strategy.
If you can manage to avoid these 10 mistakes, you'll be well on your way to a site that attracts visitors and makes them want to stick around.
The agile CEO is humble enough to question assumptions and accept suggestions but firm on core principles.
Master the art of sealing the deal by observing your best practices and those of others and consistently applying them.
This simple act helps creates a jovial base of clients who will continue using a service and feeling good about it.
All customers want to know the truth about the company, even if it hurts. Use Facebook and Twitter to good effect.
For an organization to enjoy long-term, sustained growth, all three elements need to work in harmony.
Digitally-minded startups are taking to TV to raise their profiles and reach new users.
Mixpanel studied 400,000 users of apps, comparing the engagement of those prompted by advertisements with that of people who selected applications on their own. The results may surprise you.
For a startup trying to get off the ground (or a business looking to grow), customer relationships are crucial as these people fuel the business. To stand out against competitors and develop lasting relationships, startups should consider hosting a customer conference.
For a relatively inexpensive price, a click farm will rapidly boost the number of a company's followers. But phantom profiles don't translate into customer engagement.
After a customer actually chooses your app, what makes them try it out and continue using it?
As more and more consumers expect immediate results, businesses need to be able to react quickly to customers' needs. The best way is to have a customer-service strategy on social media.
With the ecommerce space getting more and more crowded, companies need to look for innovative ways to get customers (and have them stay). Here is one.
With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.
At no other time have companies been able to learn so much about consumers. They can tap insightful data from mobile devices to provide timely messages.
How your startup uses language to shape the customer experience says a lot about what it believes in.
Running your own business is stressful, tiring and risky. So, why bother? A new survey reveals some surprising insights.
Bowing to customer outrage, the food giant has done an about-face on its terms of service.
As one company 'breaks up' with the social-media company, some tips for how your page can stay relevant and in front of your customers.
Our expert breaks down the three business models app makers can use to generate revenue.
The American food manufacturer has made an unprecedented sneaky, (anti)social media move to keep itself out of court.
Gainsight, a customer-success management company, helps increase customer retention for small but quickly growing companies.