News and Articles About Customer Engagement
For a startup trying to get off the ground (or a business looking to grow), customer relationships are crucial as these people fuel the business. To stand out against competitors and develop lasting relationships, startups should consider hosting a customer conference.
For a relatively inexpensive price, a click farm will rapidly boost the number of a company's followers. But phantom profiles don't translate into customer engagement.
After a customer actually chooses your app, what makes them try it out and continue using it?
As more and more consumers expect immediate results, businesses need to be able to react quickly to customers' needs. The best way is to have a customer-service strategy on social media.
With the ecommerce space getting more and more crowded, companies need to look for innovative ways to get customers (and have them stay). Here is one.
With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.
At no other time have companies been able to learn so much about consumers. They can tap insightful data from mobile devices to provide timely messages.
How your startup uses language to shape the customer experience says a lot about what it believes in.
Running your own business is stressful, tiring and risky. So, why bother? A new survey reveals some surprising insights.
Bowing to customer outrage, the food giant has done an about-face on its terms of service.
As one company 'breaks up' with the social-media company, some tips for how your page can stay relevant and in front of your customers.
Our expert breaks down the three business models app makers can use to generate revenue.
The American food manufacturer has made an unprecedented sneaky, (anti)social media move to keep itself out of court.
Gainsight, a customer-success management company, helps increase customer retention for small but quickly growing companies.
Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
The disappearing-message platform gives you a chance to connect with customers more casually.
Instead of guessing your way through your relationships with customers, have a better understanding of what they want and expect.
Find out how your company can alert consumers to news or be alert to complaints on popular channels -- and still comply with government rules.
To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
When you're deciding just who you want to manage your online presence, these guidelines will help you choose wisely.
The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
Remember those who patronize your business are real people who like to be recognized. Try these five ways to treat them with distinction.
Customer service can make or break a company. Don't fall into the trap of delivering sub-par service, which could result in your company's future going down the drain.
A compelling brand story gives your audience a way to connect with you.
While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.