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Today's Most Read
Multiply the Trust Factor Inside Your Organization
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News and Articles About Customer Engagement
Sleepwalking Through Sales -- How Vendors Are Ignoring Buyers' Intelligence
Businesses need to respect today's informed customers.
To Keep Buyers From Cheating on You, Always Be Loyal to Them
Stop thinking 'close the deal' and start thinking 'begin the relationship.'
Turn the Distraction of Fantasy Sports Into an Engagement Opportunity
Research has shown that employees are spending time managing their teams instead of working, which cost companies big.
The 7 Key Parts of an Effective Direct Mail Sales Piece
When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter.
To Maximize Your Website, Use 'Psychological Distance' to Your Advantage
How your customers perceive your product should determine how you present it to them.
Two Simple Steps to Win Clients Your First Week in Business
Execute these low-cost strategies to get your business off the ground immediately.
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Write Headlines That Make Your Customers Take Notice
Headlines are often the first thing customers read, and if they're boring, they'll move on faster than you can blink. Learn how to create attention-grabbing headlines.
The 6 Elements of Persuasion (Infographic)
When you want to get your customer to say yes, keep these principles in mind.
The 3 Things You Need to Do When You've Upset Your Customer
If your customer is letting you know he's not happy with your business, you have a chance to make things right. Here's how.
What You Can Learn About Marketing From an 'Icy' Phenomenon
A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.
The 4 Elements of a Stellar Sales Piece
The most effective direct mail sales pieces follow a formula in format and length. Discover the secret to direct mail success.
Giving Customers More Than They Asked for Is Too Much of a Good Thing
Great customer service is the cornerstone of success. Redundant customer service is a waste of your time and money.
The Rules of Engagement: 5 Ways to Connect on Social Media
Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to interact on a much more personal level.
Dear Entrepreneur, You're Telling the Wrong Story
Give customers a genuine experience to share. Then they'll want to talk about it, bringing your company plenty of attention.
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