Customer Engagement

News and Articles About Customer Engagement

5 Steps to Creating a Valuable Customer Conference

5 Steps to Creating a Valuable Customer Conference

For a startup trying to get off the ground (or a business looking to grow), customer relationships are crucial as these people fuel the business. To stand out against competitors and develop lasting relationships, startups should consider hosting a customer conference.
With Social Media, Fakes Are a Real Problem for Your Business

With Social Media, Fakes Are a Real Problem for Your Business

For a relatively inexpensive price, a click farm will rapidly boost the number of a company's followers. But phantom profiles don't translate into customer engagement.
The 6 Vital Ways to Engage Users of Your App

The 6 Vital Ways to Engage Users of Your App

After a customer actually chooses your app, what makes them try it out and continue using it?
6 Reasons Social Media Is Your Secret Weapon in Customer Service

6 Reasons Social Media Is Your Secret Weapon in Customer Service

As more and more consumers expect immediate results, businesses need to be able to react quickly to customers' needs. The best way is to have a customer-service strategy on social media.
How One New Social-Proof Technology Is Increasing Website Conversions

How One New Social-Proof Technology Is Increasing Website Conversions

With the ecommerce space getting more and more crowded, companies need to look for innovative ways to get customers (and have them stay). Here is one.
4 Unconventional Ways to Turn Customers Into Brand Advocates

4 Unconventional Ways to Turn Customers Into Brand Advocates

With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.
Connect With Customers by Leveraging Smartphone Sensors

Connect With Customers by Leveraging Smartphone Sensors

At no other time have companies been able to learn so much about consumers. They can tap insightful data from mobile devices to provide timely messages.
My Company Has a Jersey Accent: Branding With a Distinctive Voice

My Company Has a Jersey Accent: Branding With a Distinctive Voice

How your startup uses language to shape the customer experience says a lot about what it believes in.
What Motivates Entrepreneurs to Do What They Do? (Infographic)

What Motivates Entrepreneurs to Do What They Do? (Infographic)

Running your own business is stressful, tiring and risky. So, why bother? A new survey reveals some surprising insights.
OK, You Can Sue Us: General Mills Scraps Controversial Terms of Service Updates

OK, You Can Sue Us: General Mills Scraps Controversial Terms of Service Updates

Bowing to customer outrage, the food giant has done an about-face on its terms of service.
Here's What Happens When Facebook Advertising Fails

Here's What Happens When Facebook Advertising Fails

As one company 'breaks up' with the social-media company, some tips for how your page can stay relevant and in front of your customers.

How Your App Can Turn a Profit

Our expert breaks down the three business models app makers can use to generate revenue.
Dislike: If You 'Like' General Mills on Facebook, You Can't Sue the Company

Dislike: If You 'Like' General Mills on Facebook, You Can't Sue the Company

The American food manufacturer has made an unprecedented sneaky, (anti)social media move to keep itself out of court.
This Software Company Can Boost Your Retention Rate

This Software Company Can Boost Your Retention Rate

Gainsight, a customer-success management company, helps increase customer retention for small but quickly growing companies.
When It Comes to Branding, It's All About Color (Infographic)

When It Comes to Branding, It's All About Color (Infographic)

Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
5 Reasons Every Business Should be on Snapchat

5 Reasons Every Business Should be on Snapchat

The disappearing-message platform gives you a chance to connect with customers more casually.
7 Damaging Myths About Customer Engagement to Promptly Discard

7 Damaging Myths About Customer Engagement to Promptly Discard

Instead of guessing your way through your relationships with customers, have a better understanding of what they want and expect.
Safe Use of Social Media in Regulated Fields? It's a Real Option.

Safe Use of Social Media in Regulated Fields? It's a Real Option.

Find out how your company can alert consumers to news or be alert to complaints on popular channels -- and still comply with government rules.
9 Online Ad Campaign Stats You Must Track

9 Online Ad Campaign Stats You Must Track

To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
Putting Together Your Social Media Team

Putting Together Your Social Media Team

When you're deciding just who you want to manage your online presence, these guidelines will help you choose wisely.
Unintended Consequences: How Consumer Misuse Can Boost Sales

Unintended Consequences: How Consumer Misuse Can Boost Sales

The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
5 Uncommon Ways to Win a Customer's Heart

5 Uncommon Ways to Win a Customer's Heart

Remember those who patronize your business are real people who like to be recognized. Try these five ways to treat them with distinction.
4 Common Customer-Service Obstacles (And How to Fix Them)

4 Common Customer-Service Obstacles (And How to Fix Them)

Customer service can make or break a company. Don't fall into the trap of delivering sub-par service, which could result in your company's future going down the drain.
There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

A compelling brand story gives your audience a way to connect with you.
10 Tactics for Increasing Your Customer Value and Loyalty

10 Tactics for Increasing Your Customer Value and Loyalty

While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.

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