The consumer era is upon us and customer-centricity is the new black when it comes to marketing, so how can we measure the return on investment?
It takes real effort to cultivate a tribe, but Godin, almost uniquely among business thinkers, has been willing to do it and in the process, he's indelibly shaped the next generation of business talent.
By following these conflict resolution techniques, you can get your way out of any tough conversation and find a resolution that works for all parties.
Passionate customers are the most critical component of building a brand, but you won't gain followers by sitting on your hands.
The uptick was due to three easy steps that won't cost you much at all.
If you sell something online or if you run a business with an online presence, you have the honor and the privilege of chatting directly with customers. 24 hours a day. 7 days a week. Sometimes its more art than science.
There's more to distribution than just keeping your shelves stocked with products.
Having a popular blog isn't a matter of luck. Learn a four-step strategy that makes your blog one that your target market can't wait to read.
Subscription businesses are as old as newspapers and as new as the latest startup drawn by the prospect of recurring revenues.
Weekly Tips Roundup
Don't run a company with blinders on. Three business stars share how to open your ears to better serve your customers.
Prompt response, patient listening and sincere follow up keeps customers happy and solves most problems when they aren't.
Starting a Business
Today's successful entrepreneurs start their businesses backwards.
To increase your customer retention rate, you need to give people a reason to return to your business. Here is how.
Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.
Copyright © 2015 Entrepreneur Media, Inc. All rights reserved.
© 2015 Entrepreneur Media, Inc.