Customer Engagement

YouTube's Cassey Ho Learned This from Her High School Business
Small Business - Big Impact

YouTube's Cassey Ho Learned This from Her High School Business

Even in high school, the founder of Blogilates understood the super fan.
Linda Lacina
How to Ensure Your Customer-Support Staff Doesn't Get Burnt Out
Customer Service

How to Ensure Your Customer-Support Staff Doesn't Get Burnt Out

Because customer-facing roles require energy and resilience, the people in these positions should be focusing on self-care.
Casey Neistat: Great Storytellers Do This -- Weekly Tips
Weekly Tips Roundup

Casey Neistat: Great Storytellers Do This -- Weekly Tips

Advertising advice from filmmaker Casey Neistat and Paige Dellavalle, the fashion entrepreneur and Shark Tank winner.
Tanya Benedicto Klich
How to Deal With Unreasonably Picky Clients
Client Relationship Management

How to Deal With Unreasonably Picky Clients

The customer is always right, and some customers are right for somebody else.
John Boitnott
Lessons From the Country Band LOCASH That Just Might Increase Your Net Worth
Customer Engagement

Lessons From the Country Band LOCASH That Just Might Increase Your Net Worth

This Entrepreneur contributor had 'The Best Seat in the House' at a recent concert where he learned lessons from music that apply equally to business, and life.
John Brubaker
Consumers View 5-Star Reviews as Too Good to Be True
Online Reviews

Consumers View 5-Star Reviews as Too Good to Be True

Northwestern University's Spiegel Research Center analyzed how user reviews affect consumer purchasing decisions, and what they found may surprise you.
Catherine Clifford
Stop Interrogating Your Customers and Start Listening to What They're Actually Saying
Consumer Sentiment

Stop Interrogating Your Customers and Start Listening to What They're Actually Saying

To get accurate consumer feedback, it's time to look beyond the traditional survey.
John Sperry
How One Company Won My Loyalty With Only $100
Customer Service

How One Company Won My Loyalty With Only $100

In a business environment that no longer values brand loyalty, winning over long-term customers creates benefits that entrepreneurs should not undervalue.
Peter Gasca
5 Ways That Podcasting Is a Powerful Marketing Weapon
Small Business - Big Impact

5 Ways That Podcasting Is a Powerful Marketing Weapon

Podcasting has seen a meteoric rise over the past several years, boosting many entrepreneurial personalities into the national spotlight.
Matthew Toren
7 Reasons Your Audience Isn't Connecting With Your Brand
Online Marketing

7 Reasons Your Audience Isn't Connecting With Your Brand

With the growing prominence of digital marketing, customers are coming to expect a more personalized experience, and today's savvy brands are doing everything they can to measure up.
Aaron Agius
6 Ways to Turn Every Customer Interaction Into an Opportunity
Customer Service

6 Ways to Turn Every Customer Interaction Into an Opportunity

Have you ever considered complaints as a way to impress customers and keep 'em coming back?
Leyla Seka
These 6 Companies Are Boosting Growth by Delighting Customers
Customer Service

These 6 Companies Are Boosting Growth by Delighting Customers

If you're serious about your future success and the growth of your business, you have to focus just as much on service as on sales.
Sujan Patel
Why Your Business Needs a Chief Customer Advocate
Customer Service

Why Your Business Needs a Chief Customer Advocate

Businesses of all sizes would be well served giving their customers a seat at the table with an executive that represents their interests.
Carol Roth
8 Great Ways to Get More Subscribers for Your Email List
Email Marketing

8 Great Ways to Get More Subscribers for Your Email List

A lot of registrations can lead to big sales -- but it can be tough to build from scratch.
Matthew Toren