Customer Relationship

Here's how a CRM system – while distinct from a sales tool – can help create the foundation for successful sales outcomes.

You can't effectively manage people if you don't understand them. Here's how to build better working relationships with team members.

Establishing a connection-first culture can mean the difference between lasting success and failure as a company.

It's not easy for mom-and-pops to take risks, because they rarely have a safety net to fail. But there are ways to innovate cautiously. Just ask the founder of All My Heart, a tattoo studio on this year's list of America's Favorite Mom & Pop Shops®.

Business owners aren't wired to push customers away, but some customers cause more trouble than they're worth. Here's how to maximize the return of value in the aftermath of cutting ties with a toxic customer or client.

Here's how discovering and effectively communicating your company's purpose can transform its performance, customer relationships and overall success in the marketplace.

One of the challenges all businesses face is figuring out how much personal support to offer their customers.

One-size-fits-all customer experience playbooks don't exist — and for good reason. Every business has distinct customers with distinct feelings, needs and preferences.

We've all gotten so accustomed to immediate results that anything but can seem like a flop, especially in service industries like PR. Here's why pursuing long lead times is just as important as short-term ones.

Strategies for marketing, advertising and PR firms to build solid, long-lasting client relationships — crucial for achieving high retention rates and revenue growth.

Integrating client feedback into the very fabric of your business operations will keep your clients returning for more.

In a small business's accounts payable process, the human touch is essential. Building trust through personal interactions with vendors is key, guaranteeing a dependable supply chain and effective collaboration. How can businesses improve these connections? Here are three approaches for improvement.

Don't get caught up with bad clients — think of your top clients as precious gems to be protected.

Financial planning startup Facet knew they were targeting a huge untapped market. But getting clients wasn't as easy as they hoped.

Customer relationships matter. Here's how we keep them strong even through uncertainty.

Storytelling, personalization, social media engagement and measurement are all vital for success in the digital age.

It is critical that everyone on your team feels valued, and this is never achieved through efficiency.

From the beginning, Good American wanted to reach a customer that other designers overlooked. That hasn't come without its challenges.

With so many products in the marketplace, the key to success in an ever-changing digital and competitive landscape is to understand the hearts and minds of your customer

Business growth is facilitated by relationships between entrepreneurs, which are at the heart of networking. As an entrepreneur, you can maximize the benefits of networking by following these tips.

Focus groups are an excellent means of data collection for business analysis. Here's a guide on how to level them up and get quicker results.