News and Articles About Email Marketing
You may have sent the best marketing message via email, but if no one opens it and reads it, what good have you done? Here's how to get those messages looked at by your prospective customers.
Automation makes things easy, but it also could lead to high unsubscribe rates. You need to track and balance your messages.
Email beats out social media for gaining customers, and more people are expected to have addresses in the next few years.
To keep your pitch out of the spam folder, get the email address of the person who can make use of what you are offering.
Retention Science uses predictive algorithms to create automated marketing campaigns for companies based on customers' buying patterns.
Your email list is the heart of your marketing strategy. To grow it, consider this expansive list of helpful tools.
Want to stand out in the email flood? Follow this advice.
With more customer checking email over mobile, its important to understand the shift and how to make the most of it. Here's how.
Some Myspace users -- who may be surprised to discover that the site still exists have received alarming emails from the network with their old, embarrassing photos attached.
With some lesser-known apps, you can set up a networking tool, automate tasks and even guard against foolhardy mistakes.
In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.
Having an effective daily email digest will help you and your colleagues stay informed in this fast-moving world, while also saving your inboxes.
Every company can afford email marketing, but no company can afford to get wrong. Here is what to measure and how to improve results..
Since email open rates are so dependent on great subject lines, consider these tips to get your audience clicking instead of deleting.
This tried-and-true promotional vehicle continues to be an important communications channel for scores of companies.
Along with availing yourself of the power of the web using search engines and social media, tap email, direct mail and trade shows -- not to mention cold calling. Peruse these seven strategies.
An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
With consumers' attention spans at all time low, here is how to make sure people are reading your email-marketing messages.
No one, and I mean no one, enjoys poor email etiquette. If you are making these mistakes, you are quickly losing customers.
Getting a prospect to read an email from a salesperson can be tricky. Here are a few tips on getting people to open your email, pay attention to the message and act.
Retention Science, a big-data retention marketing company, analyzed over 267 million emails to uncover the characteristics of email subject lines that generate the highest open rates.
In Gmail, an unsubscribe button will now appear directly alongside the subject line of promotional emails.
Don't let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle. Here's how.
The old marketing methods no longer work. It's time to rethink your strategy.
Just when you thought you'd never have to spam a customer or an employee inbox again, a new article argues the power of email.
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