News and Articles About Email Marketing
Retention Science, a big-data retention marketing company, analyzed over 267 million emails to uncover the characteristics of email subject lines that generate the highest open rates.
In Gmail, an unsubscribe button will now appear directly alongside the subject line of promotional emails.
Dont let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle. Here's how.
The old marketing methods no longer work. It's time to rethink your strategy.
Just when you thought you'd never have to spam a customer or an employee inbox again, a new article argues the power of email.
If you unsubscribed from a 1-800-Flowers email list this past year, you were hardly alone. Check out which companies were most subscribed and unsubscribed in 2013 according to user data from email management tool Unroll.me.
Before you plan your next email campaign, don't fall for these common falsehoods.
As more people go mobile, consider these important suggestions to make sure people are opening your emails on their smartphones.
On Halloween and beyond, avert spooking potential customers by steering clear of these ghoulish gaffes.
Collecting these important details can help you convert leads to customers as effectively as possible.
When it comes to tweeting -- or heck, even emailing or calling -- attempt at least three times, says Ilise Benun of Marketing Mentor.
When done right, reminder emails can be the perfect prompt to get a subscriber to take action.
Slow down. Take a breath. Marketers don't need to panic over Google's new e-mail feature.
Here's a quick guide to choosing the right provider for your company's email marketing needs.
Losing some subscribers can be better than having your messages marked as spam.
Here are three tips for turning email recipients into paying customers.
Forging strong connections with your customer requires not just skill but a human touch. Our Team Digital, a group of marketing experts, explains how to strike the right balance.
Join our live discussion about best digital marketing tips with experts DJ Waldow, Peter Shankman and Rick Mulready, hosted by Entrepreneur's Jason Fell.
Many small businesses promote their products, services and discounts through emails. But how do you get customers reading? Our Team Digital has the answer.
Take these steps to get more people clicking on your marketing messages.
This list can help you land new business.
If no one is opening your emails, it's impossible for them to click through to your website or make a purchase. Follow these tips for better email marketing.
Here's the blueprint of a successful business email.
If building a bigger list is your priority, you'll want to break these traditional marketing practices.
The time at which you send an email can be critical to maximizing its open and click rates.