Email Marketing

News and Articles About Email Marketing

The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span

The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span

With consumers' attention spans at all time low, here is how to make sure people are reading your email-marketing messages.
Want to Make Email Subscribers Unhappy? Do These 6 Things.

Want to Make Email Subscribers Unhappy? Do These 6 Things.

No one, and I mean no one, enjoys poor email etiquette. If you are making these mistakes, you are quickly losing customers.
5 Ways to Stop Your Sales-Pitch Email From Getting Trashed

5 Ways to Stop Your Sales-Pitch Email From Getting Trashed

Getting a prospect to read an email from a salesperson can be tricky. Here are a few tips on getting people to open your email, pay attention to the message and act.
Want Customers to Open Your Emails? Read This.

Want Customers to Open Your Emails? Read This.

Retention Science, a big-data retention marketing company, analyzed over 267 million emails to uncover the characteristics of email subject lines that generate the highest open rates.
New Gmail Feature Makes it a Cinch to Unsubscribe

New Gmail Feature Makes it a Cinch to Unsubscribe

In Gmail, an unsubscribe button will now appear directly alongside the subject line of promotional emails.
25 Ways to Make Your First Online Sale

25 Ways to Make Your First Online Sale

Don’t let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle. Here's how.
The Generic Email Newsletter Needs to Die

The Generic Email Newsletter Needs to Die

The old marketing methods no longer work. It's time to rethink your strategy.
Survey: Email Is 40 Times More Effective Than Facebook and Twitter

Survey: Email Is 40 Times More Effective Than Facebook and Twitter

Just when you thought you'd never have to spam a customer or an employee inbox again, a new article argues the power of email.
The Most Unsubscribed Email Lists of 2013

The Most Unsubscribed Email Lists of 2013

If you unsubscribed from a 1-800-Flowers email list this past year, you were hardly alone. Check out which companies were most subscribed and unsubscribed in 2013 according to user data from email management tool Unroll.me.
7 Myths of Email Marketing (Infographic)

7 Myths of Email Marketing (Infographic)

Before you plan your next email campaign, don't fall for these common falsehoods.
7 Tips to Make Your Email Marketing More Mobile-Friendly

7 Tips to Make Your Email Marketing More Mobile-Friendly

As more people go mobile, consider these important suggestions to make sure people are opening your emails on their smartphones.
3 Scary Email Marketing Mistakes to Avoid

3 Scary Email Marketing Mistakes to Avoid

On Halloween and beyond, avert spooking potential customers by steering clear of these ghoulish gaffes.
Marketing Must: Customer Data Points to Stop Ignoring -- Now

Marketing Must: Customer Data Points to Stop Ignoring -- Now

Collecting these important details can help you convert leads to customers as effectively as possible.
New Rule of Social Media: 3 Tweets Gets the Message Out

New Rule of Social Media: 3 Tweets Gets the Message Out

When it comes to tweeting -- or heck, even emailing or calling -- attempt at least three times, says Ilise Benun of Marketing Mentor.
The Keys to Writing Reminder Emails That Work

The Keys to Writing Reminder Emails That Work

When done right, reminder emails can be the perfect prompt to get a subscriber to take action.
No, Gmail's Promotions Tab Didn't Just Kill Email Marketing

No, Gmail's Promotions Tab Didn't Just Kill Email Marketing

Slow down. Take a breath. Marketers don't need to panic over Google's new e-mail feature.
10 Questions to Ask When Choosing an Email Marketing Service

10 Questions to Ask When Choosing an Email Marketing Service

Here's a quick guide to choosing the right provider for your company's email marketing needs.
Why Marketers Should Stop Worrying and Learn to Love the Unsubscribe Button

Why Marketers Should Stop Worrying and Learn to Love the Unsubscribe Button

Losing some subscribers can be better than having your messages marked as spam.

Report: Email is Better Than Facebook or Twitter for Acquiring New Customers

Here are three tips for turning email recipients into paying customers.
Digital Marketing: It's Not Just Business, It's Personal

Digital Marketing: It's Not Just Business, It's Personal

Forging strong connections with your customer requires not just skill but a human touch. Our Team Digital, a group of marketing experts, explains how to strike the right balance.
When Marketing Online, Be Natural and Earn Trust

When Marketing Online, Be Natural and Earn Trust

Join our live discussion about best digital marketing tips with experts DJ Waldow, Peter Shankman and Rick Mulready, hosted by Entrepreneur's Jason Fell.
Read This Email. Why Again?

Read This Email. Why Again?

Many small businesses promote their products, services and discounts through emails. But how do you get customers reading? Our Team Digital has the answer.

How to Write Better Email Subject Lines

Take these steps to get more people clicking on your marketing messages.
14 Steps to Generating Leads on Twitter

14 Steps to Generating Leads on Twitter

This list can help you land new business.
4 Ways to Get Customers to Open Your Emails

4 Ways to Get Customers to Open Your Emails

If no one is opening your emails, it's impossible for them to click through to your website or make a purchase. Follow these tips for better email marketing.

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