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News and Articles About Email marketing

The New Rules of Lead Generation Resemble the Old Rules, Somewhat
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Along with availing yourself of the power of the web using search engines and social media, tap email, direct mail and trade shows -- not to mention cold calling. Peruse these seven strategies.
April 1, 2014 in Marketing
Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

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An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
March 31, 2014 in Marketing
The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span

The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span

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With consumers' attention spans at all time low, here is how to make sure people are reading your email-marketing messages.
March 18, 2014 in Marketing
Want to Make Email Subscribers Unhappy? Do These 6 Things.

Want to Make Email Subscribers Unhappy? Do These 6 Things.

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No one, and I mean no one, enjoys poor email etiquette. If you are making these mistakes, you are quickly losing customers.
March 7, 2014 in Marketing
5 Ways to Stop Your Sales-Pitch Email From Getting Trashed

5 Ways to Stop Your Sales-Pitch Email From Getting Trashed

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Getting a prospect to read an email from a salesperson can be tricky. Here are a few tips on getting people to open your email, pay attention to the message and act.
March 5, 2014 in Marketing
Want Customers to Open Your Emails? Read This.

Want Customers to Open Your Emails? Read This.

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Retention Science, a big-data retention marketing company, analyzed over 267 million emails to uncover the characteristics of email subject lines that generate the highest open rates.
February 28, 2014 in Marketing
New Gmail Feature Makes it a Cinch to Unsubscribe

New Gmail Feature Makes it a Cinch to Unsubscribe

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In Gmail, an unsubscribe button will now appear directly alongside the subject line of promotional emails.
February 24, 2014 in Marketing
25 Ways to Make Your First Online Sale

25 Ways to Make Your First Online Sale

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Don’t let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle. Here's how.
February 18, 2014 in Sales
The Generic Email Newsletter Needs to Die

The Generic Email Newsletter Needs to Die

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The old marketing methods no longer work. It's time to rethink your strategy.
February 10, 2014 in Online Marketing
Survey: Email Is 40 Times More Effective Than Facebook and Twitter

Survey: Email Is 40 Times More Effective Than Facebook and Twitter

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Just when you thought you'd never have to spam a customer or an employee inbox again, a new article argues the power of email.
January 19, 2014 in Online Marketing
The Most Unsubscribed Email Lists of 2013

The Most Unsubscribed Email Lists of 2013

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If you unsubscribed from a 1-800-Flowers email list this past year, you were hardly alone. Check out which companies were most subscribed and unsubscribed in 2013 according to user data from email management tool Unroll.me.
January 9, 2014 in Tools & Services
7 Myths of Email Marketing (Infographic)

7 Myths of Email Marketing (Infographic)

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Before you plan your next email campaign, don't fall for these common falsehoods.
December 11, 2013 in Online Marketing
7 Tips to Make Your Email Marketing More Mobile-Friendly

7 Tips to Make Your Email Marketing More Mobile-Friendly

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As more people go mobile, consider these important suggestions to make sure people are opening your emails on their smartphones.
October 28, 2013 in Online Marketing
3 Scary Email Marketing Mistakes to Avoid

3 Scary Email Marketing Mistakes to Avoid

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On Halloween and beyond, avert spooking potential customers by steering clear of these ghoulish gaffes.
October 23, 2013 in Online Marketing
Marketing Must: Customer Data Points to Stop Ignoring -- Now

Marketing Must: Customer Data Points to Stop Ignoring -- Now

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Collecting these important details can help you convert leads to customers as effectively as possible.
October 17, 2013 in Online Marketing
New Rule of Social Media: 3 Tweets Gets the Message Out

New Rule of Social Media: 3 Tweets Gets the Message Out

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When it comes to tweeting -- or heck, even emailing or calling -- attempt at least three times, says Ilise Benun of Marketing Mentor.
September 17, 2013 in Marketing
The Keys to Writing Reminder Emails That Work

The Keys to Writing Reminder Emails That Work

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When done right, reminder emails can be the perfect prompt to get a subscriber to take action.
September 17, 2013 in Online Marketing
No, Gmail's Promotions Tab Didn't Just Kill Email Marketing

No, Gmail's Promotions Tab Didn't Just Kill Email Marketing

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Slow down. Take a breath. Marketers don't need to panic over Google's new e-mail feature.
August 2, 2013 in Online Marketing
10 Questions to Ask When Choosing an Email Marketing Service

10 Questions to Ask When Choosing an Email Marketing Service

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Here's a quick guide to choosing the right provider for your company's email marketing needs.
July 19, 2013 in Online Marketing
Why Marketers Should Stop Worrying and Learn to Love the Unsubscribe Button

Why Marketers Should Stop Worrying and Learn to Love the Unsubscribe Button

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Losing some subscribers can be better than having your messages marked as spam.
July 16, 2013 in Online Marketing

Report: Email is Better Than Facebook or Twitter for Acquiring New Customers

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Here are three tips for turning email recipients into paying customers.
July 2, 2013 in Online Marketing
Digital Marketing: It's Not Just Business, It's Personal

Digital Marketing: It's Not Just Business, It's Personal

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Forging strong connections with your customer requires not just skill but a human touch. Our Team Digital, a group of marketing experts, explains how to strike the right balance.
June 12, 2013 in Online Marketing
When Marketing Online, Be Natural and Earn Trust

When Marketing Online, Be Natural and Earn Trust

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Join our live discussion about best digital marketing tips with experts DJ Waldow, Peter Shankman and Rick Mulready, hosted by Entrepreneur's Jason Fell.
June 12, 2013 in Online Marketing
Read This Email. Why Again?

Read This Email. Why Again?

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Many small businesses promote their products, services and discounts through emails. But how do you get customers reading? Our Team Digital has the answer.
June 10, 2013 in Online Marketing

How to Write Better Email Subject Lines

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Take these steps to get more people clicking on your marketing messages.
May 28, 2013 in Online Marketing

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