News and Articles About Email Marketing
Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.
Want to increase conversions? You can. Here are some important tips.
Tap this shortcut's messaging potential. In concise prose, you can convey a lot about why people choose to do business with you.
With these five tactics, traffic started flowing to a service that had just launched.
A little-known company handles huge volumes of marketing missives, customer service notes and fraud alerts for the likes of American Express, Groupon, and PayPal.
Think of it as a nudge your customers asked you to give them when they are in the neighborhood.
Explore new channels without inundating loyal customers with aggressive marketing tactics.
You are sitting on a gold mine. Here is how to capitalize on it.
Consider these tips in your ongoing to pursuit to win customers' attention over email.
Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.
For extraordinary results, test, measure, tweak. Don't stop.
The glitter of social media makes email seem a bit stodgy but the inbox is still the path to a customer's heart.
Pay attention to keywords in subject lines, keep emails to 150 words or less, and other top tips on how to master your email life.
The power of mobile marketing to attract and retain customers turns against entrepreneurs who forget there is a person receiving that message.
By adopting a strategy that caters to smartphones, you'll attract a whole group of customers who may be frustrated with other businesses.
Time is money, especially in the world of startups. For those tired of going through their inbox, here is the simple email-management system every entrepreneur should implement.
Some words can detract from your message. Avoid them if you want to achieve more powerful and pointed communication.
Follow these tips to ensure the recipients of your messages don't hit the delete key, or worse, unsubscribe.
If you are looking to build engagement with customers, email addresses are gold.
You may have sent the best marketing message via email, but if no one opens it and reads it, what good have you done? Here's how to get those messages looked at by your prospective customers.
Automation makes things easy, but it also could lead to high unsubscribe rates. You need to track and balance your messages.
Email beats out social media for gaining customers, and more people are expected to have addresses in the next few years.
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