News and Articles About Email Marketing
The power of mobile marketing to attract and retain customers turns against entrepreneurs who forget there is a person receiving that message.
By adopting a strategy that caters to smartphones, you'll attract a whole group of customers who may be frustrated with other businesses.
Time is money, especially in the world of startups. For those tired of going through their inbox, here is the simple email-management system every entrepreneur should implement.
Some words can detract from your message. Avoid them if you want to achieve more powerful and pointed communication.
Follow these tips to ensure the recipients of your messages don't hit the delete key, or worse, unsubscribe.
If you are looking to build engagement with customers, email addresses are gold.
You may have sent the best marketing message via email, but if no one opens it and reads it, what good have you done? Here's how to get those messages looked at by your prospective customers.
Automation makes things easy, but it also could lead to high unsubscribe rates. You need to track and balance your messages.
Email beats out social media for gaining customers, and more people are expected to have addresses in the next few years.
To keep your pitch out of the spam folder, get the email address of the person who can make use of what you are offering.
Retention Science uses predictive algorithms to create automated marketing campaigns for companies based on customers' buying patterns.
Your email list is the heart of your marketing strategy. To grow it, consider this expansive list of helpful tools.
Want to stand out in the email flood? Follow this advice.
With more customer checking email over mobile, its important to understand the shift and how to make the most of it. Here's how.
Some Myspace users -- who may be surprised to discover that the site still exists have received alarming emails from the network with their old, embarrassing photos attached.
With some lesser-known apps, you can set up a networking tool, automate tasks and even guard against foolhardy mistakes.
In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.
Having an effective daily email digest will help you and your colleagues stay informed in this fast-moving world, while also saving your inboxes.
Every company can afford email marketing, but no company can afford to get wrong. Here is what to measure and how to improve results..
Since email open rates are so dependent on great subject lines, consider these tips to get your audience clicking instead of deleting.
This tried-and-true promotional vehicle continues to be an important communications channel for scores of companies.
Along with availing yourself of the power of the web using search engines and social media, tap email, direct mail and trade shows -- not to mention cold calling. Peruse these seven strategies.
An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
With consumers' attention spans at all time low, here is how to make sure people are reading your email-marketing messages.
No one, and I mean no one, enjoys poor email etiquette. If you are making these mistakes, you are quickly losing customers.
Connect with Entrepreneur
Most Shared Stories
8 Slow, Difficult Steps to Become a Millionaire
6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge
How Fortune 500 Leaders Spend Every Minute of the Day (Infographic)
21 Resources to Make You a Better Entrepreneur
10 Surprising Things You Should Know About Social Media (Infographic)