Facebook Advertising

10 Tips for Mastering Facebook
Facebook Marketing

10 Tips for Mastering Facebook

Get the most out of your time and money on the social network with these important pieces of advice.
Jason Fell
Finding Customers Fast and the 80/20 Rule of Sales
Advertising Strategies

Finding Customers Fast and the 80/20 Rule of Sales

It's all about knowing where your best customers are and which tools you can use to find them, according to sales expert Perry Marshall.
Jason Fell
Facebook Lets Users Determine the Ads They Want to See
Privacy Concerns

Facebook Lets Users Determine the Ads They Want to See

The social giant is letting users modify their ad profiles while also gaining more information about them.
Nina Zipkin
Facebook Explains Why Organic Reach Is Dying
Facebook Marketing

Facebook Explains Why Organic Reach Is Dying

It's not about making more money, it's about creating a better user experience, the company said in a blog post.
Laura Entis
Want Your Brand Associated With Positivity? Snap a Pic, Ditch the Tweet.
Social Media Marketing

Want Your Brand Associated With Positivity? Snap a Pic, Ditch the Tweet.

New finding show that picture posts are four times more likely to provide warm and fuzzy feeling compared to text posts.
Laura Entis
5 Keys To Making Your Business Thrive on Facebook
Facebook Marketing

5 Keys To Making Your Business Thrive on Facebook

Making Facebook work for your business is mostly a matter of experimenting diligently.
Alejandro Russo
Why the Deal Between Publicis and Facebook Is a Very Big One
Facebook Advertising

Why the Deal Between Publicis and Facebook Is a Very Big One

Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.
Laura Entis
Facebook's Focus at F8 Conference Shows Promise for Entrepreneurs
Facebook

Facebook's Focus at F8 Conference Shows Promise for Entrepreneurs

Social networking giant to incorporate changes that could help business owners reach the site's users more effectively.
Nick Seguin
Giving Advertisers a Way to Bypass Facebook Click Fraud
Facebook Advertising

Giving Advertisers a Way to Bypass Facebook Click Fraud

To avoid getting burned by bots, marketers should pay for ads based on viewable impressions.
Ted Dhanik
This 'Breakup Letter' Describing What It's Like to Advertise on Facebook Is Brutal and Hilarious
Facebook Advertising

This 'Breakup Letter' Describing What It's Like to Advertise on Facebook Is Brutal and Hilarious

'You lied to us,' this startup complains to Facebook. 'You've changed. A lot.'
Get Ready for Video Ads in Your Facebook Newsfeed
Facebook Advertising

Get Ready for Video Ads in Your Facebook Newsfeed

The online networking service says it will screen ads for 'watchability' before they are allowed on its site.
Laura Entis
Moving Beyond the Banner Ad
Advertising

Moving Beyond the Banner Ad

The traditional online ad is being overshadowed by these four types of marketing.
Joacim Jeppesen
Facebook Gives Advertisers a Way to Target by Relationship Status
Marketing

Facebook Gives Advertisers a Way to Target by Relationship Status

Advertisers will now be able to search for specific audiences, including those who have recently updated their relationship statuses.
Laura Entis
How I Increased My User-Registration Rate 2,800% in 4 Days
Marketing

How I Increased My User-Registration Rate 2,800% in 4 Days

With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.
will binns