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The 4 Qualities of Businesses That Should Advertise on Facebook
While every business can advertise on Facebook, not every business should. Find out what makes Facebook ads a good choice for your company.
Perry Marshall, Keith Krance, and Thomas Meloche
Want to Advertise on Facebook? Ask Yourself the 'Coffee-Shop Question' First.
Plus take a helpful quiz to determine if your business might benefit from ads on the social network.
Tanya Benedicto Klich
Local Businesses: Facebook Now Offers Stalkerish Ads That Target Nearby Customers
Oh, the places Facebook knows your customers go! And live.
Kim Lachance Shandrow
Social Media Marketing
3 Affordable Marketing Alternatives for Businesses That No Longer Like Facebook
Small businesses skeptical of paying for costly social media marketing have options both old school and cutting edge.
Spreading the News? Avoid Paying the Dues.
Concerned about spam and unwanted ads as a result of web browsing and email? Here's what to do.
Edith G. Tolchin
10 Tips for Mastering Facebook
Get the most out of your time and money on the social network with these important pieces of advice.
Finding Customers Fast and the 80/20 Rule of Sales
It's all about knowing where your best customers are and which tools you can use to find them, according to sales expert Perry Marshall.
Facebook Lets Users Determine the Ads They Want to See
The social giant is letting users modify their ad profiles while also gaining more information about them.
Facebook Explains Why Organic Reach Is Dying
It's not about making more money, it's about creating a better user experience, the company said in a blog post.
Social Media Marketing
Want Your Brand Associated With Positivity? Snap a Pic, Ditch the Tweet.
New finding show that picture posts are four times more likely to provide warm and fuzzy feeling compared to text posts.
5 Keys To Making Your Business Thrive on Facebook
Making Facebook work for your business is mostly a matter of experimenting diligently.
Why the Deal Between Publicis and Facebook Is a Very Big One
Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.
Facebook's Focus at F8 Conference Shows Promise for Entrepreneurs
Social networking giant to incorporate changes that could help business owners reach the site's users more effectively.
Giving Advertisers a Way to Bypass Facebook Click Fraud
To avoid getting burned by bots, marketers should pay for ads based on viewable impressions.
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