Facebook Advertising

News and Articles About Facebook Advertising

Why Facebook Says Your Video Ads Should Be Silent
Facebook

Why Facebook Says Your Video Ads Should Be Silent

The social-media giant has new features and recommendations to help businesses make videos that can be watched without sound.
Catherine Clifford
3 Marketing Claims That Hurt Your Reputation
Data-Driven Marketing

3 Marketing Claims That Hurt Your Reputation

Snake oil has a distinct odor, even online.
Kimanzi Constable
6 Ways to Use Social Data for Targeted Marketing
Data-Driven Marketing

6 Ways to Use Social Data for Targeted Marketing

Personalized marketing is all the rage. Use these five data-driven tactics to make sure your marketing messages hit closer to home.
John Arnold
How Your Small Business Success Is Linked to Facebook's Success
Data-Driven Marketing

How Your Small Business Success Is Linked to Facebook's Success

Carefully assess your need for a mobile app and consider advertising with Facebook.
Susan Solovic
Facebook Advertising Is Where It's at, Which Is Why I Spent $3 Million on It
Data-Driven Marketing

Facebook Advertising Is Where It's at, Which Is Why I Spent $3 Million on It

Here are three lucrative lessons learned from my large but wise investment in Facebook ads.
Kyle Taylor
How to Reach Your Target Market on Facebook
Social Media Marketing

How to Reach Your Target Market on Facebook

These tips, from direct response experts, will help you find the prospects you've been seeking so you can begin selling.
Kim Walsh-Phillips
7 Obscure Facts You Should Know About Facebook Advertising
Facebook

7 Obscure Facts You Should Know About Facebook Advertising

Contrary to myth, Facebook's user base is still growing, mostly everywhere but North America.
Rocco Baldassarre
5 Tips for Effectively Setting Up Facebook Ads
Data-Driven Marketing

5 Tips for Effectively Setting Up Facebook Ads

The fact alone that you can target and segment an audience almost down to the color of pants someone wears on a Tuesday is incredibly valuable.
Adam Callinan
4 Things Businesses Need to Know But Often Don't About Facebook Advertising
Data-Driven Marketing

4 Things Businesses Need to Know But Often Don't About Facebook Advertising

Marketing opportunities exist on the world's biggest social-media channel that you need to know about.
Kim Walsh-Phillips
How To Turn $5 into a New Customer on Facebook
Social Media Marketing

How To Turn $5 into a New Customer on Facebook

Think about the help you can get from M.O.M.
Kim Walsh-Phillips
3 Inexpensive or Even Free Ways to Forge Your Business Web Presence
Business Accelerated

3 Inexpensive or Even Free Ways to Forge Your Business Web Presence

Pizza parlors? Radio stations? Many businesses 'invisible online' are overlooking free ways to claim what's already theirs.
Derek Newton
Dominate Facebook With This $5 Marketing Strategy
Business Optimization

Dominate Facebook With This $5 Marketing Strategy

If you have ever been frustrated with your lack of organic reach on Facebook, just investing $5 wisely into selected posts can make a huge difference.
Jason Parks
5 Tips on Creating a Killer Facebook Ad Campaign
Facebook Marketing

5 Tips on Creating a Killer Facebook Ad Campaign

While just about every social-networking platform now has its own fully integrated advertising system, Facebook still reigns supreme in terms of features, insights and audience
Samuel Edwards
Facebook Is Now Offering Advertisers a 'Full-Scroll' Option
Business Accelerated

Facebook Is Now Offering Advertisers a 'Full-Scroll' Option

Advertisers will only pay for ads that are fully scrolled through.