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Entrepreneur Leadership Network Writer
Founder of Indexsy
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Gen Z may be the first digitally native group in history.
They are making educated, research-driven decisions when it comes to homeownership.
Ads can be tailored to target specific listeners and audiences.
Augmented reality and the Internet of Things are among the defining forces going forward.
Unreasonable short-term fears of the stock market are costing millennials their financial security and retirement.
Chances are, your target audience is there.
It's a cheap and relatively easy way to know what's working and what would work better.
There is a right way and many, many wrong ways to do it.
Listening to your gut will be much safer if you also listen to the machine crunching the data.
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