Want to Know How Gen Z Is Transforming Digital Marketing? Take One Look at Wendy's. Gen Z may be the first digitally native group in history.
By Jacky Chou • Originally published
Opinions expressed by Entrepreneur contributors are their own.
Social media. Short sentence, long conversation. Gen Z is the next generation that digital marketers need to start homing in on, and the only effective way to do that is through social media.
The era of the banner ad is dying out, slowly but surely. It might have worked for older, less tech-savvy demographics, but it's not going to be nearly as effective in the future.
That's not just hearsay, either. Banner ads were most effective the first day that one went online, and the popularity of them has been declining ever since. On average, 0.8 percent of people actually click on display ads, and 50 percent of those clicks are accidental.
