Subscribe for 50% off
Subscribe

Want to Know How Gen Z Is Transforming Digital Marketing? Take One Look at Wendy's.

Gen Z may be the first digitally native group in history.

By
Opinions expressed by Entrepreneur contributors are their own.

Social media. Short sentence, long conversation. Gen Z is the next generation that digital marketers need to start homing in on, and the only effective way to do that is through social media.

SOPA Images | Getty Images

The era of the banner ad is dying out, slowly but surely. It might have worked for older, less tech-savvy demographics, but it's not going to be nearly as effective in the future.

Cyber Monday Subscription Sale - Unlock this subscriber exclusive article and more for 50% off.

Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get 50% off an annual subscription today. Just use code SAVE50 at checkout.

Entrepreneur Editors' Picks