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Want to Know How Gen Z Is Transforming Digital Marketing? Take One Look at Wendy's.

Gen Z may be the first digitally native group in history.

Opinions expressed by Entrepreneur contributors are their own.

Social media. Short sentence, long conversation. Gen Z is the next generation that digital marketers need to start homing in on, and the only effective way to do that is through social media.

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The era of the banner ad is dying out, slowly but surely. It might have worked for older, less tech-savvy demographics, but it's not going to be nearly as effective in the future.

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