How to Make Your Content Marketing Inclusive Creating inclusive content is critical if you want consumers to identify with your brand. Here's what three successful brands are doing to ensure their content connects with diverse groups of customers.
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In July, more than 200 companies paused their advertising on Facebook. These companies include Adidas, Clorox, Verizon, Unilever, Diageo and even Starbucks, Facebook's sixth-largest advertiser.
The reasons for the pullback centered on Facebook's policies about hate speech and racial injustice and the platform's non-inclusive content.
Creating content and implementing digital marketing that's not inclusive will affect your business's reputation and directly impact your sales. Now is the time for entrepreneurs and business leaders to have the hard conversations about diversity because that's what your consumers expect.