This is a subscriber-only article.

For a limited time, join Entrepreneur+ and save 50% during our Cyber Monday sale. Use code SAVE50.

Join Now

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

How to Make Your Content Marketing Inclusive Creating inclusive content is critical if you want consumers to identify with your brand. Here's what three successful brands are doing to ensure their content connects with diverse groups of customers.

By Kimanzi Constable

Opinions expressed by Entrepreneur contributors are their own.

Lyubov Ivanova | Getty Images

In July, more than 200 companies paused their advertising on Facebook. These companies include Adidas, Clorox, Verizon, Unilever, Diageo and even Starbucks, Facebook's sixth-largest advertiser.

The reasons for the pullback centered on Facebook's policies about hate speech and racial injustice and the platform's non-inclusive content.

Creating content and implementing digital marketing that's not inclusive will affect your business's reputation and directly impact your sales. Now is the time for entrepreneurs and business leaders to have the hard conversations about diversity because that's what your consumers expect.

Editor's Pick

Related Topics

Business Plans

She Wrote An 'Escape Plan' to Quit Her Job and Move to an Island. Now She's There Generating Nearly $300,000 A Year

"My detailed, step-by-step plan on how I would quit my job and move to a Caribbean island."

Social Media

5 Tips to Grow Your X Followers From 0 to 10,000

I grew from zero to 12,000 followers on in less than a year. Discover how you can do the same.

Business News

'It's Time': Mark Cuban Is Leaving 'Shark Tank'

The billionaire shared the news on the "All the Smoke" podcast.

Business Plans

How You Can Use the 80/20 Rule to Unlock Success and Maximize Your Impact

Our success is determined by where we focus our efforts.