About Lucas Miller
Lucas Miller is the founder and CEO of Echelon Copy LLC, a media relations agency based in Provo, Utah that helps brands improve visibility, enhance reputation and generate leads through authentic storytelling.
More From Lucas Miller
News and Trends
What the Work-From-Home Boom Means for Your Future
Enjoyed commuting to your living room in recent months? Well, the trend looks here to stay.
Marketing
How to (Finally) Start Landing High-Ticket Clients of Your Own
Good news: Onboarding them isn't nearly as hard as you might think.
How Instagram Helps Marketers and Work-From-Home Professionals Increase Their Influence
If you don't have thousands of dollars to expand your reach, you need to flex your IG muscles.
Sustainability
How to Create a More Sustainable Supply Chain
Change happens lightning fast. You must keep up or close up.
Success Strategies
4 Ways to Successfully Put a New Twist on Legacy Industries
Don't feel like you need to reinvent the wheel. Instead, inject some life into an already proven model.
Social Media
Why You'd Be Wise to Get In Early On Instagram Reels for Social Media Marketing
With TikTok in seemingly constant peril, your brand ought to consider IG's new short-form video feature.
3 of the Best Uses for AI in Our New Normal
Advances in artificial intelligence continue to provide entrepreneurs with exciting ways to improve their companies.
Growth Strategies
5 Things That Cause Reasonable Consumers to Abandon Their Shopping Carts
Even the most educated, reasonable online buyers bail from time to time. Does this sound familiar? Here's why.
Growth Strategies
Live Streaming Video: What It Is, Why It Matters and How It'll Quickly Grow Your Brand
If you haven't gotten out in front of this powerful marketing tool, you're falling behind. But it's not too late.
Entrepreneurs
Planning to Self-Publish Your First Book? Avoid These 6 Rookie Mistakes at All Costs
Publishing a book on your own terms is a great idea, but only if you do things the right way the first time around.
Don't Even Think About Facebook Ads Until You Have These 5 Things In Place
Otherwise, you'll be doing little more than drain your advertising budget.
Marketing
How Your Business Can Make Professional-Grade Videos on a Bootstrapped Budget
When every cent of your brand's marketing budget counts, the quality of your video content might suffer. Fortunately, there's a better way of doing things.
Growth Strategies
How to Improve Your Online Course (and Increase Student Engagement)
Creating one is only half the battle. Providing enrollees with a positive, engaging experience is key for success.
Recovery
How Entrepreneurs Can Solve the World's Biggest Problems
We can play a sizable a role in helping restore order with a number of global issues.
Growth Strategies
5 Ways Your Business Stands to Benefit From Offering a Free Product or Service
You could be missing out on a host of brand- and ROI-boosting advantages.