
Jenny Karn
CEO of Lumino
Latest
How Entrepreneurs Can Build Their Personal Brand on LinkedIn
Business branding and personal branding on now one in the same, and there's no better platform for leveraging this synergy than LinkedIn
How Entrepreneurs Can Learn From Project Managers
Project management teaches us many lessons that can be applied to running a business. Learn from these Project Management essentials.
Your Brand's Digital Presence is More Than SEO
Companies use SEO because they want to improve their online search presence, but for larger brands and national brands, many components of first-page search results are not impacted by SEO.
The Importance of Mapping Out Your Competitor Landscape
It can be tempting for entrepreneurs to think their brand is so niche that they have no competitors, but it's more likely they're not thinking big enough.
When LinkedIn is Good for Entrepreneurs, and When It Isn't
As much as I adore LinkedIn, there are some areas where the platform isn't ideal.
Cuándo LinkedIn es bueno para los emprendedores y cuándo no lo es
Por mucho que adoro LinkedIn, hay algunas áreas en las que la plataforma no es la ideal.
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