Jenny Karn

CEO of Lumino

A self-proclaimed "recovering" journalist, Jenny has been telling stories for 15 years. She moved from media to agency life in 2011 and has since worked with global brands like Google, the NBA and ESPN. A two-time agency founder, she helps brands improve internal and external communications.

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Social Media

How Entrepreneurs Can Build Their Personal Brand on LinkedIn

Business branding and personal branding on now one in the same, and there's no better platform for leveraging this synergy than LinkedIn

Thought Leaders

How Entrepreneurs Can Learn From Project Managers

Project management teaches us many lessons that can be applied to running a business. Learn from these Project Management essentials.

Data & Recovery

Your Brand's Digital Presence is More Than SEO

Companies use SEO because they want to improve their online search presence, but for larger brands and national brands, many components of first-page search results are not impacted by SEO.


The Importance of Mapping Out Your Competitor Landscape

It can be tempting for entrepreneurs to think their brand is so niche that they have no competitors, but it's more likely they're not thinking big enough.

Social Media

When LinkedIn is Good for Entrepreneurs, and When It Isn't

As much as I adore LinkedIn, there are some areas where the platform isn't ideal.

Redes sociales

Cuándo LinkedIn es bueno para los emprendedores y cuándo no lo es

Por mucho que adoro LinkedIn, hay algunas áreas en las que la plataforma no es la ideal.

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