Perry Marshall

Perry Marshall

Author, Sales and Traffic Expert, CEO and Founder of Perry S. Marshall & Associates

Perry Marshall is the president of Perry S. Marshall & Associates, a Chicago-based company that consults both online and brick-and-mortar companies on generating sales leads, web traffic and maximizing advertising results. He has written seven books including his most recent, 80/20 Sales and Marketing (Entrepreneur Press, 2013), Ultimate Guide to Facebook Advertising (Enterpreneur Press, 2014), Ultimate Guide to Google AdWords (Entrepreneur Press, 2014), and Ultimate Guide to Local Business Marketing (Entrepreneur Press, 2016). He blogs at perrymarshall.com.

The Only True Way to Become a Marketing Genius
Marketing Bootcamp

The Only True Way to Become a Marketing Genius

Whatever the strategy, whatever the product, whatever the decision, test it and let the the results guide you to success.
A Rant Could Be Your Best Sales Pitch
Marketing Bootcamp

A Rant Could Be Your Best Sales Pitch

An ounce of prevention is worth a pound of cure but people don't haggle price when they need a cure and always have a reason to stall paying for prevention.
What Starbucks Teaches About Marketing Commodity Products
Marketing Bootcamp

What Starbucks Teaches About Marketing Commodity Products

Create a unique selling proposition around your customer's fantasy buying experience and your company benefits.
6 Tips for Converting Leads Into Clients
Marketing Bootcamp

6 Tips for Converting Leads Into Clients

These easy-to-follow strategies will help you turn those eager prospects into happy customers.
Go Beyond Google AdWords
Marketing Bootcamp

Go Beyond Google AdWords

If you've had some success with Google AdWords, these next steps will help you scale up your local advertising campaigns.
The Top Tips You Need to Know About Local Mobile-Optimized Ads
Marketing Bootcamp

The Top Tips You Need to Know About Local Mobile-Optimized Ads

If your ads aren't optimized for mobile devices, you're missing a large chunk of your market. These strategies will help you get on track.
The Most Important Metric You Can Track
Marketing Bootcamp

The Most Important Metric You Can Track

Don't ignore cost per conversion. Here's why and how to track it.
This Tool Puts Your Keyword Campaigns Into Overdrive
Marketing Bootcamp

This Tool Puts Your Keyword Campaigns Into Overdrive

Ignoring this element of the game could leave you permanently warming the bench.
The Secret to Keyword Research for Local Businesses
Marketing Bootcamp

The Secret to Keyword Research for Local Businesses

Knowing which keywords online shoppers use to find your business can put you at the top of the search results. Learn how easy it is to choose the right ones.
How to Turn Prospects into Customers with Your Landing Page
Marketing Bootcamp

How to Turn Prospects into Customers with Your Landing Page

The 8 essential elements your landing page must have in order to up your conversion rate
Why You Need a Stellar Landing Page to Convert Prospects
Marketing Bootcamp

Why You Need a Stellar Landing Page to Convert Prospects

In the sales process, your landing page has much more power than your website to get people to buy from you. Find out why.
4 Key Reasons Local Businesses Fail When Using Google AdWords
Marketing Bootcamp

4 Key Reasons Local Businesses Fail When Using Google AdWords

If you've tried Google AdWords and had little to no success, find out what you could have doing wrong.
Should You Use SEO or PPC Marketing?
Marketing Bootcamp

Should You Use SEO or PPC Marketing?

By understanding what they are and the difference between them, you can decide which method is right for you.
3 Secrets Behind the '80/20 Rule' of Giving -- and Getting More In Return
Philanthropy

3 Secrets Behind the '80/20 Rule' of Giving -- and Getting More In Return

Want to make more money? Give more away.
The 80/20 Rule and Listening to Your Inner Procrastinator
Entrepreneurs

The 80/20 Rule and Listening to Your Inner Procrastinator

The same activities that produce the majority of your results are the very same things that trigger you to procrastinate.

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