Perry Marshall

Perry Marshall

Author, Sales and Traffic Expert, CEO and Founder of Perry S. Marshall & Associates

About Perry Marshall

Perry Marshall is the president of Perry S. Marshall & Associates, a Chicago-based company that consults both online and brick-and-mortar companies on generating sales leads, web traffic and maximizing advertising results. He has written seven books including his most recent, 80/20 Sales and Marketing (Entrepreneur Press, 2013), Ultimate Guide to Facebook Advertising (Enterpreneur Press, 2014), Ultimate Guide to Google AdWords (Entrepreneur Press, 2014), and Ultimate Guide to Local Business Marketing (Entrepreneur Press, 2016). He blogs at perrymarshall.com.

Books By Perry Marshall

More From Perry Marshall

Sales

6 Tips for Converting Leads Into Clients

These easy-to-follow strategies will help you turn those eager prospects into happy customers.
Online Marketing

How to Find Keywords That Will Drive the Most Traffic to Your Website

Ignoring this element of the game could leave you permanently warming the bench.
Google AdWords

4 Key Reasons Local Businesses Fail When Using Google AdWords

If you've tried Google AdWords and had little to no success, find out what you could have doing wrong.
Online Marketing

The Secret to Keyword Research for Local Businesses

Knowing which keywords online shoppers use to find your business can put you at the top of the search results. Learn how easy it is to choose the right ones.
Online Marketing

How to Turn Prospects into Customers with Your Landing Page

The 8 essential elements your landing page must have in order to up your conversion rate
Social Media

Use These 10 Facebook Ad Campaigns to Maximize Your ROI

Increasing brand awareness should be your top priority.
Social Media

How to Use Your Story to Succeed With Facebook Advertising

You don't have to be great at holding an audience like Jimmy Fallon. You just have to be you.
Email

6 Keys to Email Marketing Success

Use these smart strategies to improve your email success.
Google AdWords

Automate the Grunt Work with a Google AdWords Script

By using an AdWords script, you can spend less time on mundane tasks like bid management and more time on strategy and your relationships with customers and clients.
Online Marketing

Why Ecommerce Owners Must Create Google Shopping Campaigns

Follow these steps to earn a better ROI and a higher CTR for your ad campaigns.
Marketing

Best Tips for Creating Google Display Ads and Landing Pages

With Google Display Ads, you can do live, real-world market research on advertising styles, then plan your online ad strategy based on concrete numerical results.
Marketing

The 4 Most Common Troubleshooting Scenarios and What to Do About Them

When your Facebook ads tank, use these tips to figure out what went wrong so you can change them and get them working for you.
Marketing

Get More of the Right Eyeballs Seeing Your Google Ads

Here are some quick tips to get Google to show your ads more often.
Advertising

How to Choose the Best of the 3 Facebook Ad Campaign Objectives

Before you can create Facebook ads, you need to understand and choose your objective. These smart tips can help you evaluate your goals and choose the type of campaign that will work best for you.
Google AdWords

How to Improve Your Google "Quality Score"

Did you know the better your Google ads perform, the cheaper they get? Find out how to improve your Quality Score and lower your ad costs.