Perry Marshall

Perry Marshall

Author, Sales and Traffic Expert, CEO and Founder of Perry S. Marshall & Associates

Perry Marshall is the president of Perry S. Marshall & Associates, a Chicago-based company that consults both online and brick-and-mortar companies on generating sales leads, web traffic and maximizing advertising results. He has written seven books including his most recent, 80/20 Sales and Marketing (Entrepreneur Press, 2013), Ultimate Guide to Facebook Advertising (Enterpreneur Press, 2014), Ultimate Guide to Google AdWords (Entrepreneur Press, 2014), and Ultimate Guide to Local Business Marketing (Entrepreneur Press, 2016). He blogs at perrymarshall.com.

3 Questions You Must Answer Before Wasting Money on AdWords
Marketing Bootcamp

3 Questions You Must Answer Before Wasting Money on AdWords

Before you dive headlong into the AdWords matrix, get crystal clear on why your customers should buy from you.
5 Steps to 'Bernie Madoff-Proof' Your Local Advertising
Marketing Bootcamp

5 Steps to 'Bernie Madoff-Proof' Your Local Advertising

When it comes to pay-per-click, many don't know what is going on behind the scenes of Google AdWords.
True Experts, Original Sources and First Principles
Marketing Bootcamp

True Experts, Original Sources and First Principles

Hit the books, the old ones that is. Discover the foundational knowledge of your field and become a peer of those in the first tier.
Stop Pitching to Losers! The 5 Power Disqualifiers.
Marketing Bootcamp

Stop Pitching to Losers! The 5 Power Disqualifiers.

To sell anything, first you must eliminate from your market all those who can't, won't or don't need to buy. Once they're gone, real selling begins.
Free Webinar: Maze 2.0 – A Marketing Plan for the the Death of the Web
Marketing Bootcamp

Free Webinar: Maze 2.0 – A Marketing Plan for the the Death of the Web

Invest the time to tune your sputtering social-media marketing machine.
Cutting Your Price Has No End But Adding Value Has No Limits
Setting prices

Cutting Your Price Has No End But Adding Value Has No Limits

You're going to lose a race to the bottom; only the biggest firms win those. Go in the other direction, aim for the top pricing tier and watch your margins grow.
Free Webinar: 7 Deadly Mistakes Beginners Make with Facebook Ads
Marketing Bootcamp

Free Webinar: 7 Deadly Mistakes Beginners Make with Facebook Ads

Advertising on Facebook has the potential to revolutionize your sales program but there are a lot of ways to get it wrong.
Why Everybody Respects Professional But Nobody Likes Corporate
Marketing Bootcamp

Why Everybody Respects Professional But Nobody Likes Corporate

As founder and CEO, you get to define the company culture, and it should always be professional. What it shouldn't become is impersonal.
The Only True Way to Become a Marketing Genius
Marketing Bootcamp

The Only True Way to Become a Marketing Genius

Whatever the strategy, whatever the product, whatever the decision, test it and let the the results guide you to success.
A Rant Could Be Your Best Sales Pitch
Marketing Bootcamp

A Rant Could Be Your Best Sales Pitch

An ounce of prevention is worth a pound of cure but people don't haggle price when they need a cure and always have a reason to stall paying for prevention.
What Starbucks Teaches About Marketing Commodity Products
Marketing Bootcamp

What Starbucks Teaches About Marketing Commodity Products

Create a unique selling proposition around your customer's fantasy buying experience and your company benefits.
6 Tips for Converting Leads Into Clients
Marketing Bootcamp

6 Tips for Converting Leads Into Clients

These easy-to-follow strategies will help you turn those eager prospects into happy customers.
Go Beyond Google AdWords
Marketing Bootcamp

Go Beyond Google AdWords

If you've had some success with Google AdWords, these next steps will help you scale up your local advertising campaigns.
The Top Tips You Need to Know About Local Mobile-Optimized Ads
Marketing Bootcamp

The Top Tips You Need to Know About Local Mobile-Optimized Ads

If your ads aren't optimized for mobile devices, you're missing a large chunk of your market. These strategies will help you get on track.
The Most Important Metric You Can Track
Marketing Bootcamp

The Most Important Metric You Can Track

Don't ignore cost per conversion. Here's why and how to track it.

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