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Perry Marshall

Perry Marshall

VIP Contributor / Author, Sales and Traffic Expert, CEO and Founder of Perry S. Marshall & Associates

Perry Marshall is the president of Perry S. Marshall & Associates, a Chicago-based company that consults both online and brick-and-mortar companies on generating sales leads, web traffic and maximizing advertising results. He has written seven books including his most recent, 80/20 Sales and Marketing (Entrepreneur Press, 2013), Ultimate Guide to Facebook Advertising (Enterpreneur Press, 2014), Ultimate Guide to Google AdWords (Entrepreneur Press, 2014), and Ultimate Guide to Local Business Marketing (Entrepreneur Press, 2016). He blogs at perrymarshall.com.

More From Perry Marshall

Advertising

The 8 Elements of Persuasive Ad Copy

These tips can help you create ads that convert prospects and do well from a CPA and ROI perspective.
Google

The Google Guidelines You Must Follow – or Risk Losing Your AdWords Account

Stay in Google's good graces with these easy-to-follow tips.
Facebook

7 Ways to Create Facebook Ad Offers That Grab Readers' Attention

By putting these seven building blocks into your ad lineup, you can develop ads that draw people in.
Google AdWords

4 Tips for Using Google's Keyword Matching Tool to Spend Your Ad Budget Wisely

Before you start burning through your Google AdWords budget, use this smart tool to help you match your keywords with real buyers.
Advertising

6 Proven Facebook Advertising Offers You Can Use to Attract More Business

No need for guesswork here: Use one or more of these Facebook ad strategies to grow your business.
Facebook

Creating Advertising Hooks That Work on Facebook

Use these tips to develop a marketing message that get your prospects attention and help you reel in more business.
Marketing

Get the Most From Google's Keyword Planner

Put Google's massive storehouse of data to use to come up with a great keyword list.
Marketing

4 Proven Strategies for Retargeting to Hot Prospects

Once you've gotten your feet wet with some successful Facebook ad campaigns, put these retargeting techniques to work to turn more prospects into customers.
Marketing

The Essentials You Need to Know to Set up an Effective Remarketing Campaign

Find out how to set up a remarketing campaign in your Google AdWords account so you can reach out again to every person who visits your website, long after they've left.
Facebook

The 3 Best Selling Systems for Generating Leads and Customers on Facebook

No matter which of the three categories of business you fall into, there's an effective method for selling on Facebook.
YouTube

The Ad Messages and Methods That Work Best on YouTube

Learn how to get these two elements right to create YouTube ads that attract the right buyers.
Facebook

Getting More People to Like Your Business' Facebook Page

Learn how to run a successful Like campaign, the foundation of all Facebook advertising.
Marketing

3 Things You Can Do to Improve Your Ad's Clickthrough Rate and Lower Your Cost Per Click

If you really want to improve your Google AdWords' results, perform these three maintenance tasks and watch your CTR skyrocket.
Facebook

How to Use the Two Greatest Superpowers of Facebook's Analytics Tool

Find out how the Facebook Pixel can help you understand and build your audience.
Technology

The Essential Landing Page Checklist

How to ensure that your landing page delivers the promises in your online ads