Perry Marshall

Advertising

7 Questions to Determine Whether Your Ad Is Ready for the Big Time

You'll know if your copy is really focused on your prospects if you can answer these seven questions in the affirmative.

7 min read

Google AdWords

The Perfect Settings for a Google AdWords Campaign

One wrong choice and your ad campaign could bite the dust. Instead, follow this expert's advice for getting your Google AdWords campaign right from the start.

5 min read

Advertising

The 8 Elements of Persuasive Ad Copy

These tips can help you create ads that convert prospects and do well from a CPA and ROI perspective.

6 min read

Google

The Google Guidelines You Must Follow – or Risk Losing Your AdWords Account

Stay in Google's good graces with these easy-to-follow tips.

5 min read

Facebook

7 Ways to Create Facebook Ad Offers That Grab Readers' Attention

By putting these seven building blocks into your ad lineup, you can develop ads that draw people in.

5 min read

Google AdWords

4 Tips for Using Google's Keyword Matching Tool to Spend Your Ad Budget Wisely

Before you start burning through your Google AdWords budget, use this smart tool to help you match your keywords with real buyers.

6 min read

Advertising

6 Proven Facebook Advertising Offers You Can Use to Attract More Business

No need for guesswork here: Use one or more of these Facebook ad strategies to grow your business.

6 min read

Facebook

Creating Advertising Hooks That Work on Facebook

Use these tips to develop a marketing message that get your prospects attention and help you reel in more business.

6 min read

Marketing

Get the Most From Google's Keyword Planner

Put Google's massive storehouse of data to use to come up with a great keyword list.

5 min read

Marketing

4 Proven Strategies for Retargeting to Hot Prospects

Once you've gotten your feet wet with some successful Facebook ad campaigns, put these retargeting techniques to work to turn more prospects into customers.

4 min read

Marketing

The Essentials You Need to Know to Set up an Effective Remarketing Campaign

Find out how to set up a remarketing campaign in your Google AdWords account so you can reach out again to every person who visits your website, long after they've left.

6 min read