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Aim Directly at Your Target Market to Land New Clien...
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How To Market A New Product
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News and Articles About Finding Customers
Salespeople Are Shifting Away From Traditional Sales Models to This Strategy
As consumers become savvier and increasingly overwhelmed with sales and marketing messages, they've begun to tune out. Here is how to reel them back in.
10 Fears You Must Overcome When Starting a New Business
What's the difference between those who reap profits and the ones who fumble and walk quietly back home? Read on to learn how to stride boldly toward success.
Aim Directly at Your Target Market to Land New Clients
Try these six ways to keep tabs on current customers and score additional ones.
Simple Ways to Master Technology and Create True Fans
How many 'true fans' do you need to be successful if you are a small business? Kevin Kelly has the answer.
The Science of Building Buyer Personas (Infographic)
Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.
The One-Week Road Test to See If You're Entrepreneurial Material
You're brimming with excitement and dying to take a spin in your newly imagined role as a business owner launching a business. Here's the five-pronged course you must pass.
How to Make Someone Want to Do Business With You
Here's how to attract customers, so your sales process becomes as simple as saying 'yes' when they beg to hire you.
Do You Know Where Your Buyers Hang Out Online?
The challenge of finding your buyers to deliver the most targeted advertisements directly has never been harder.
For a Winning Product Launch, Address Genuine Customer Needs
To launch a startup, figure out how you can solve clients' problems.
5 Ways To Get Prospective Customers to Choose You
As marketing tactics have shifted, entrepreneurs can stop focusing on seeking potential clients and instead concentrate on making them want to come to you.
Early Adopters Are Great, But They Aren't Most Customers
This segment of the customer base is important for many reasons, but listening to them too much can lead to a slow death for your product.
3 Easy Steps to a Winning Welcome Series for New Email Subscribers
Don't just lump new prospects in with your current customers. They need to be nurtured until they're familiar with your brand.
Capturing Repeat Customers Is the Magic of Growth Hacking
Companies like Amazon and Twitter have mastered the art of paying attention to the consumers already at hand.
How Entrepreneurs Can Benefit From Frugal Experiments
Startups can snatch success from the jaws of failure by doing research on a shoestring.
Peter S. Cohan
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