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Today's Most Read
10 Behaviors of Smart People
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News and Articles About Finding Customers
The Science of Building Buyer Personas (Infographic)
Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.
The One-Week Road Test to See If You're Entrepreneurial Material
You're brimming with excitement and dying to take a spin in your newly imagined role as a business owner launching a business. Here's the five-pronged course you must pass.
How to Make Someone Want to Do Business With You
Here's how to attract customers, so your sales process becomes as simple as saying 'yes' when they beg to hire you.
Do You Know Where Your Buyers Hang Out Online?
The challenge of finding your buyers to deliver the most targeted advertisements directly has never been harder.
For a Winning Product Launch, Address Genuine Customer Needs
To successfully unveil a new entry in the marketplace, figure out how to best solve people's problems.
5 Ways To Get Prospective Customers to Choose You
As marketing tactics have shifted, entrepreneurs can stop focusing on seeking potential clients and instead concentrate on making them want to come to you.
Early Adopters Are Great, But They Aren't Most Customers
This segment of the customer base is important for many reasons, but listening to them too much can lead to a slow death for your product.
3 Easy Steps to a Winning Welcome Series for New Email Subscribers
Don't just lump new prospects in with your current customers. They need to be nurtured until they're familiar with your brand.
Capturing Repeat Customers Is the Magic of Growth Hacking
Companies like Amazon and Twitter have mastered the art of paying attention to the consumers already at hand.
How Entrepreneurs Can Benefit From Frugal Experiments
Startups can snatch success from the jaws of failure by doing research on a shoestring.
Peter S. Cohan
4 Ways to Make Your Business a Powerful Customer Magnet
Attract new customers super fast with these techniques.
Chip R. Bell
Apple Wants to Expand Its Footprint in the Workplace
In an apparent effort to offset a gradual deceleration in growth, Apple is pushing hard to win more corporate clients.
Smoke and Mirrors: How to Sell Without Selling
Salespeople that focus on consultative selling behaves more like a consultant, giving genuinely useful advice to customers, rather than a salesman en route to bigger commissions.
How You Should Be Marketing to the Visually Impaired
According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
Lisa Hoover McGreevy
Growth & Strategy
Starting a Business
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