Finding Customers

News and Articles About Finding Customers

What's the Next Kale? How Business Owners Can Capitalize on Food Trends

Stemming from the nation's current obsession with kale are some important lessons for business owners about how to latch onto trends.

What PayPal's Rocky Beginnings Can Teach You About Startup Success

Choosing the right market segment and customer base can take trial and error. Here are three lessons from a company that's been through it before.

Stop Losing Money and Focus on Customer Service (Infographic)

Your customers probably don't like you as much as you think. Here's a look at how improving customer service can boost your bottom line.

Foursquare Testing 'Sixth Sense' Location-Based Recommendations

New feature will proactively help users discover businesses and other interests they otherwise might miss.

How to Stop Wasting Time With Tire Kickers and Qualify Prospects in 5 Easy Steps

Learn how to qualify your best prospects by making sure they pass these five 'power disqualifiers.'

Serial Inventor Behind UrgentRx Proves Where There's a Will, There's Room on the Shelf

Jordan Eisenberg has squeezed into consumers' overstuffed wallets, invented new ways to sell his product at the drug store checkout counter and, most recently, scored marketing gold by wiggling his product into celebrity swag bags.

5 Simple Tips for Marketing to Nerds

Nerds, geeks, eggheads and wonks are an influential audience -- Nerdist's Chris Hardwick offers tips to reach them.

How to Find More Customers Now

If generating leads is the weak link in your sales chain, response lists may be the secret weapon you've been looking for.

Where Back-to-School Shopping Dollars Are Going (Infographic)

A new survey examines what parents are shopping for and where and how much they plan to spend.

3 Ways to Make a Killer Impression Online (Infographic)

Your online presence is often your first interaction with potential customers. Here's how to make sure you are making a good impression.

Yelp Helps Small Businesses Turn Visitors Into Buyers, for a Fee

The popular review site introduces a new service that enables users to make transactions through their pages.

4 Ways to Turn Online Relationships Into Valuable Business Contacts

Follow these steps to bring your social network to life.

When Marketing to Men, Keep These 10 Stats in Mind (Infographic)

A look at the different patterns in the purchasing behavior of men.

How to Quit Your Day Job Gracefully

Here's what you need to know to navigate the transition from working for someone else to being your own boss.

Startup Wedding Planners Explore Niche Markets to Stand Out

To get a piece of the $51-billion wedding market, aspiring entrepreneurs embrace specialty planning services.

10 Questions to Ask Before Determining Your Target Market

A guide to understanding your customers and how your product meets their needs.

How to Make the Most of a Sales Rejection

You're bound to face rejection if you're in it to grow your business. Learning to take it in stride requires practice. Here are six ways to help you make the most of rejection.

How to Win Face-Time With Tough Prospects

Use these strategies to get in front of hard-to-reach potential clients and make a sale.

A Business Idea for the Big Game -- And Beyond

In the tradition of solving consumers' problems, two young treps set out to eradicate the hangover.

How to Know If Your Startup is Ripe for Success

Student entrepreneur Karim Abouelnaga on the importance of a great business model to the overall health of your company.

How Much Did That New Customer Cost You?

Determine your marketing plan's effectiveness by analyzing how much you're spending to gain just one client.

5 Ways to Land Celebrity Clients

Jason Abrams, realtor to celebrity athletes and star of the new HGTV show 'Scoring the Deal,' shares five tips for how to get (and keep) famous clients.

Connect with Entrepreneur