Finding Customers

Why Even Startups Need to Find New Markets for Established Products
Ready To Launch

Why Even Startups Need to Find New Markets for Established Products

Companies work so hard to develop a loyal customer base they often overlook how tweaking marketing strategy could develop an entirely new segment.
Zeynep Ilgaz
Score a Touchdown in Customer Engagement With These 3 Lessons From the NFL
Customer Loyalty

Score a Touchdown in Customer Engagement With These 3 Lessons From the NFL

Pro football provides a great model for entrepreneurs as they seek out loyal, raving fans.
Carol Roth
You Can Have the Best Website Ever, But It Won't Be a Successful Business Without Customers
Online Business

You Can Have the Best Website Ever, But It Won't Be a Successful Business Without Customers

If you don't have any traffic to your page or subscribers to your email list, all of your efforts won't get you the results you're striving for.
Kimanzi Constable
Twitter Adds Desktop Notifications for Direct Messages
Twitter

Twitter Adds Desktop Notifications for Direct Messages

The notifications will be available for all by the end of the week.
8 Great Ways to Get More Subscribers for Your Email List
Email Marketing

8 Great Ways to Get More Subscribers for Your Email List

A lot of registrations can lead to big sales -- but it can be tough to build from scratch.
Matthew Toren
How Airbnb and Dropbox Achieved Tremendous Growth With Referral Marketing
Small Business - Big Impact

How Airbnb and Dropbox Achieved Tremendous Growth With Referral Marketing

While you can't create a carbon copy of another business's referral program and expect the same results, you can learn a lot by studying some of their components and strategies.
Samuel Edwards
3 Ways Customer Data Allows for Pinpoint Marketing
Online Marketing

3 Ways Customer Data Allows for Pinpoint Marketing

Tracking where potential customers have been online makes for exquisitely targeted advertising.
James Green
What Uber Has Learned About Expansion, Hurdles and Growing Pains
Small Business - Big Impact

What Uber Has Learned About Expansion, Hurdles and Growing Pains

In this video, Uber East Coast general manager Meghan Verena Joyce talks about the company's road to success.
Catherine Clifford
How to Provide Multiple 'Wins' Throughout the Customer Lifecycle
Sales Strategies

How to Provide Multiple 'Wins' Throughout the Customer Lifecycle

Pitching, selling, fulfilling: What should you do at each stage?
George Deeb
6 Ways to Get a Fanatical Customer Base
Customer Engagement

6 Ways to Get a Fanatical Customer Base

Passionate customers are the most critical component of building a brand, but you won't gain followers by sitting on your hands.
Scott Dunlap
4 Keys to Building a Self-Sustaining User Base Without a Marketing Budget
Ready To Launch

4 Keys to Building a Self-Sustaining User Base Without a Marketing Budget

A startup's co-founders were able to recruit thousands of users with these tactics.
Eric Siu
How We Doubled Our Instagram Followers in Less Than 8 Hours
Social Media

How We Doubled Our Instagram Followers in Less Than 8 Hours

The uptick was due to three easy steps that won't cost you much at all.
Adam Callinan
4 Steps to Attracting and Building Better Customers
Customer Loyalty

4 Steps to Attracting and Building Better Customers

When you're operating on a budget, you can't fulfill every whim, so part of the responsibility -- and surely thrill -- of owning a business is learning to set and then meet your clients' expectations.
Jana Barrett
13 Tricks for Landing Your First Thousand Customers
Finding Customers

13 Tricks for Landing Your First Thousand Customers

Getting the first 1,000 customers will not guarantee your success, but it will you give you a chance to get some real-world feedback -- and maybe even pay some bills at the same time.
Jeff Foster