To fine-tune your customer service, cultivate loyalty with a relationship-building approach that transcends single interactions.
The old adage 'you have to spend money to make money' doesn't always apply to marketing.
The sooner you can prioritize your customer's point of view and create products and experiences that reflect their needs, the more successful everyone will be.
National Small Business Week
Despite facing many challenges, the majority of small-business owners say that, if given the opportunity, they would start up all over again.
All of your business strategy should come down winning and keeping customers.
In spite of the popularity of online shopping, most people still prefer talking to a live customer representative when they have questions or complaints.
Seeking introductions has evolved to be leaner, but people's attention is ever more scarce.
Getting to know people isn't as easy as it used to be. But without the customer connection, there is no business.
By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to make anyway. Find out how you can align your company with a cause they'd like to support.
If you want to build a company that no longer needs to go head to head with others, you need to build leverage.
Ask the Expert
Your customer-acquisition strategy doesn't need to cost an arm and a leg to be successful.
Tailoring your customer support to seniors' unique needs will help you build customer loyalty and position your business for success as the demographic continues to grow and change.
Take steps to prevent fraud, like checking the quality of your payment-processing provider.
The traditional elevator pitch may be a thing of the past, but elevator networking is the wave of the future.
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© 2015 Entrepreneur Media, Inc.