When you're operating on a budget, you can't fulfill every whim, so part of the responsibility -- and surely thrill -- of owning a business is learning to set and then meet your clients' expectations.
Getting the first 1,000 customers will not guarantee your success, but it will you give you a chance to get some real-world feedback -- and maybe even pay some bills at the same time.
Weekly Tips Roundup
Don't run a company with blinders on. Three business stars share how to open your ears to better serve your customers.
Generating buzz for your company in the beginning is a make-or-break task.
Starting a Business
Today's successful entrepreneurs start their businesses backwards.
To fine-tune your customer service, cultivate loyalty with a relationship-building approach that transcends single interactions.
The old adage 'you have to spend money to make money' doesn't always apply to marketing.
The sooner you can prioritize your customer's point of view and create products and experiences that reflect their needs, the more successful everyone will be.
National Small Business Week
Despite facing many challenges, the majority of small-business owners say that, if given the opportunity, they would start up all over again.
All of your business strategy should come down winning and keeping customers.
In spite of the popularity of online shopping, most people still prefer talking to a live customer representative when they have questions or complaints.
Seeking introductions has evolved to be leaner, but people's attention is ever more scarce.
Getting to know people isn't as easy as it used to be. But without the customer connection, there is no business.
By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to make anyway. Find out how you can align your company with a cause they'd like to support.
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