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Today's Most Read
5 Ways Open Government Data Can Inspire Startup Innovation
10 Things Exceptionally Productive Entrepreneurs Do Every Day
Great Idea But Little Capital? Don't Let That Hold You Back.
Entrepreneur's Top 10 Productivity Articles of 2014
Marissa Mayer 'Balked' at Hiring Gwyneth Paltrow for Yahoo Food Because She Didn't Graduate From College
News and Articles About Finding Customers
How Entrepreneurs Can Benefit From Frugal Experiments
Startups can snatch success from the jaws of failure by doing research on a shoestring.
Peter S. Cohan
4 Ways to Make Your Business a Powerful Customer Magnet
Attract new customers super fast with these techniques.
Chip R. Bell
Apple Wants to Expand Its Footprint in the Workplace
In an apparent effort to offset a gradual deceleration in growth, Apple is pushing hard to win more corporate clients.
Smoke and Mirrors: How to Sell Without Selling
Salespeople that focus on consultative selling behaves more like a consultant, giving genuinely useful advice to customers, rather than a salesman en route to bigger commissions.
How You Should Be Marketing to the Visually Impaired
According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
Lisa Hoover McGreevy
How to Get an Enormous User Base Without Spending a Dime on Marketing
It's no secret most startups have little to no marketing budget. However, this shouldn't be a deterrent to success.
6 Ways to Land Your First Client
As a new entrepreneur, to obtain referrals you have to have clients. But where do you get started?
5 Ways to Get Your First Customer
The initial adopters of your product play a pivotal role for your company. They bring in revenue and can open doors to other purchasers.
Don't Ask for Money Until You Assemble a Focus Group
A Babson College lecturer hones in on some essential truths of customer demand with an inexpensive 20-minute test.
Peter S. Cohan
Take This Systematic Approach to Identify Your Ideal Customer
The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
The 5 Types of Customers Fatal to Startups and How Employees Attract Them
Small businesses cringe at these customers, but it might just be the internal team that keeps them coming back.
6 Key Questions You Need to Answer Before Pitching an Enterprise Client
The payoff for landing a large company as a customer is huge, but a lack of preparation can seriously jeopardize future opportunities.
How to Regroup When You've Lost Your Way
Should your company falter, here's how you can get it back on track.
What to Do When You Lose a Client
Losing a client is a disappointment. But it can also be a growth opportunity if you truly listen, learn, and embrace the new possibilities that present themselves.
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