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News and Articles About Finding Customers
5 Tips for Finding Your Ideal Customers Instead of Waiting for Them to Find You
Heat up your cold calling by focusing on the companies that most need your product.
4 Steps to Building Lifetime Value From Expensive First-Time Customers
When you look at how much a customer is worth, you need to focus on more than a single purchase.
5-Star Customer Service Should Hurt a Little
Wowing your customers is a powerful tool, but when it's done right, it also should hurt a little.
4 Networking Essentials to Build Your Client Base
The learning curve doesn't have to be steep. Use these tactics when approaching people whether online or in the real world.
To Grow Your Customer Base Focus on EOA: Early, Often and Always
When your company is small and new, it's the first customers to sign on who can make or break your business.
Becoming Indispensable to Your Customers
Your approach to value creation must begin with, be in partnership with and end with the customer
4 Ways to Find Your First Customer
Build your web page, button hole strangers, offer deep discounts, whatever it takes to make that first sale is worth doing.
Launching a Business
6 Things They Don't Tell You When You Leave the Big Corporate World for Your Own Business
Here's the valuable advice people often don't mention until the entrepreneur has already set up shop.
3 Ways to Boost Word of Mouth and Referrals for Your Business
Learn how you were able to get someone to notice your good work and bring it up in conversation so that the magic happens.
7 Ways to Turn Your Everyday Customers Into Extraordinary Brand Advocates
Acquiring customers is nice. Keeping customers is how you stay in business.
3 Ways Your Current Customers Can Help You Acquire New Ones
For a startup, immediately identifying and building relationships with your happiest and most outspoken customers can pay huge dividends.
What to Do When a Prospect Is Blowing You Off
If we're going to succeed as entrepreneurs, it's essential to figure out what's going on, address her concerns and either make a deal or cut your losses.
How You Market Your Product Depends on Your Competition
Are you customers still doing things the old way, or have they moved on? The early days of handheld calculators provides a good example.
Doug and Polly White
3 Reasons Why That 'Free Consultation' Is a Losing Strategy for Entrepreneurs
Even a token charge for an initial consultation tells you who is serious about what you're offering.
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Reprints & Licensing
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