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Today's Most Read
Everything You Need to Know About Attracting Venture Capitalists
Success Will Never Come to Entrepreneurs Who Do These 10 Things
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News and Articles About Finding Customers
For a Winning Product Launch, Address Genuine Customer Needs
To launch a startup, figure out how you can solve clients' problems.
5 Ways To Get Prospective Customers to Choose You
As marketing tactics have shifted, entrepreneurs can stop focusing on seeking potential clients and instead concentrate on making them want to come to you.
Early Adopters Are Great, But They Aren't Most Customers
This segment of the customer base is important for many reasons, but listening to them too much can lead to a slow death for your product.
3 Easy Steps to a Winning Welcome Series for New Email Subscribers
Don't just lump new prospects in with your current customers. They need to be nurtured until they're familiar with your brand.
Capturing Repeat Customers Is the Magic of Growth Hacking
Companies like Amazon and Twitter have mastered the art of paying attention to the consumers already at hand.
How Entrepreneurs Can Benefit From Frugal Experiments
Startups can snatch success from the jaws of failure by doing research on a shoestring.
Peter S. Cohan
4 Ways to Make Your Business a Powerful Customer Magnet
Attract new customers super fast with these techniques.
Chip R. Bell
Apple Wants to Expand Its Footprint in the Workplace
In an apparent effort to offset a gradual deceleration in growth, Apple is pushing hard to win more corporate clients.
Smoke and Mirrors: How to Sell Without Selling
Salespeople that focus on consultative selling behaves more like a consultant, giving genuinely useful advice to customers, rather than a salesman en route to bigger commissions.
How You Should Be Marketing to the Visually Impaired
According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
Lisa Hoover McGreevy
How to Get an Enormous User Base Without Spending a Dime on Marketing
It's no secret most startups have little to no marketing budget. However, this shouldn't be a deterrent to success.
6 Ways to Land Your First Client
As a new entrepreneur, to obtain referrals you have to have clients. But where do you get started?
5 Ways to Get Your First Customer
The initial adopters of your product play a pivotal role for your company. They bring in revenue and can open doors to other purchasers.
Don't Ask for Money Until You Assemble a Focus Group
A Babson College lecturer hones in on some essential truths of customer demand with an inexpensive 20-minute test.
Peter S. Cohan
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