Franchise

Franchise Players: Why I Became a Franchisee at 40
Franchise Players

Franchise Players: Why I Became a Franchisee at 40

Lynne Lawson always wanted to be an interior decorator. When she turned 40, she decided it was finally time to leave her career as an IBM exec and take the plunge.
Kate Taylor
Why Franchisees Don't Use Digital Advertising
Online Marketing

Why Franchisees Don't Use Digital Advertising

A new study reveals that local affiliates' top reason for avoiding social media and digital advertising is because they are 'too complicated.'
Kate Taylor
Franchise Players: Why This Pastor Quit the Ministry and Became a Franchisee at 43
Franchise Players

Franchise Players: Why This Pastor Quit the Ministry and Became a Franchisee at 43

Seeking a new chance to be directly involved in others' lives, Page Cole made the career switch from minister to senior care franchisee.
Kate Taylor
Dessert, Re-Designed
Franchises

Dessert, Re-Designed

American food franchises are offering treats that satisfy refined tastes.
Franchise Players: Investing in a Unique Healthcare Franchise
Franchise Players

Franchise Players: Investing in a Unique Healthcare Franchise

In three years, OsteoStrong has gone from zero to commitments for 500 units in nine states. Here's why this couple signed on to the franchise.
Kate Taylor
Franchise Players: I Went From Franchisor to Retiree to Franchisee
Franchise Players

Franchise Players: I Went From Franchisor to Retiree to Franchisee

When Kurt Kittleson came out of retirement, it was to become the franchisee of a brand he knew very well: the company he founded decades earlier.
Kate Taylor
Franchise Players: How This Seasoned Franchisee Revived 3 Struggling Baskin-Robbins Locations
Franchise Players

Franchise Players: How This Seasoned Franchisee Revived 3 Struggling Baskin-Robbins Locations

Just one year after Binoy Kothari bought three underperforming Baskin-Robbins, he was able to turn a profit. Now, he's buying more.
Kate Taylor
The Dirty Little Secrets Lurking in Your Franchise Contract
Franchise

The Dirty Little Secrets Lurking in Your Franchise Contract

A real estate professional with multiple offices discovers critical terms of her business arrangement the hard way.
Stacey Alcorn
Franchise Players: A Former JAG Officer on Finding the Right Fit
Franchise Players

Franchise Players: A Former JAG Officer on Finding the Right Fit

Lorna Ross knew she wanted to run her own business. With the help of a franchise consultant, she was able to become a ShelfGenie franchisee with confidence.
Kate Taylor
California Governor Vetoes Bill That Would Expand Franchisee Rights
Franchise

California Governor Vetoes Bill That Would Expand Franchisee Rights

Franchisors and franchisees are divided over the veto of a California bill that would make it more difficult to terminate franchise agreements.
Kate Taylor
Franchise Players: A Franchising Power Couple on Making Tough Decisions
Franchise Players

Franchise Players: A Franchising Power Couple on Making Tough Decisions

This husband-wife duo doesn't believe there is such thing as working too hard, as co-franchisees of two BrightStar Care franchises.
Kate Taylor
Franchise Players: From Translator to Franchisee at a Tax Franchise
Franchise Players

Franchise Players: From Translator to Franchisee at a Tax Franchise

Dulce Cuevas has worked nearly every position possible at Liberty Tax: translator, bilingual tax preparer, tax school instructor, manager and finally multi-unit franchisee.
Kate Taylor
Flat Year for Fast-Food Is Bad News for the Restaurant Business
Restaurants

Flat Year for Fast-Food Is Bad News for the Restaurant Business

While fine dining visits were up 3 percent from last year, quick-service restaurants fell flat.
Kate Taylor
Franchise Players: From Waiting Tables to Running a Healthy Vending Machine Franchise
Franchise

Franchise Players: From Waiting Tables to Running a Healthy Vending Machine Franchise

After working his way up from waiter to franchise owner at Outback Steakhouse, Cecil Tyrell Whisenton decided to try his hand at healthy vending franchising.
Kate Taylor
Franchise

A franchise is way for companies to expand their business by licensing the rights to third-party retailers or individuals -- or franchisees -- who then can use the franchise’s logo, name and business model.  

There are three different kinds of franchises. They include:

  • Distributorships, such as with Toyota, which licenses the right for a third party to sell the parent company product.

  • Trademark licensing, which allows companies to buy the right to use the parent company’s trademark along with their own brand, such as what Coca-Cola licenses to other companies.

  • Business format franchises, such as Subway, which offer its franchisees the right to sell its goods and/or services using its business model.

Popular franchises: Some examples of popular and well-known franchise models are in the food industry -- many which have gone international -- such as McDonald’sSubway and DominosStarbucks, which is commonly thought to be a franchise, is not. 

For more information about top franchise businesses, check out Entrepreneur's "2015 Franchise 500 Rankings," or get the Entrepreneur Franchise 500.  

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