News and Articles About Licensing
The company says it was looking for a partner who would take on the manufacturing, sales, marketing and customer support for the products.
Ask the Money Guy
An expert breaks down the good and the bad of licensing to help you decide.
The trajectory of the beloved, green-eyed tabby shows the unique path being tread by animated characters in our digital era.
A simple thing I came up with while doing something I love continued to sell for a decade.
If you want to live the life of an inventor, you had better develop yourself into an inventor.
The legendary skateboarder describes his early entrepreneurial wipeouts and the hard lessons he learned from them.
In the wake of swirling reports about Grumpy Cat's enormous earnings, we thought we'd check in on a few other animal celebrities who have managed to not just cultivate an Internet following, but cash in on it.
How Scott Flanders is cleaning up an aging American empire by leaning on its legacy and pushing its digital potential.
Starving is no way to live, even for artists. Licensing creative work for the consumer market can put food on the table.
Starting a Business
Don't fly blind and rapidly spend your hard-earned cash on an idea that may never work out.
Licensing is a potentially lucrative path for product development and marketing but also a complex, often fraught, partnership.
The heirs of Anna Short Harrington -- the second-ever woman to serve as the face of the Aunt Jemima breakfast brand -- are alleging 60 years of unpaid royalties in a brand new lawsuit.
A brand license works best when the licensors and licensees understand what to expect from each other. Misunderstandings are frustrating and costly.
The King of Pop's digitized performance at the Billboard Music Awards gave the world a glimpse into a captivating technology that faces serious hurdles, inside and out.
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© 2015 Entrepreneur Media, Inc.