Licensing

News and Articles About Licensing

Market Research Is Key to Recognizing Licensing Opportunities
Licensing

Market Research Is Key to Recognizing Licensing Opportunities

Done carefully, licensing allows brands to leapfrog into new products and markets with little investment.
Pete Canalichio
The 4 Big Changes to Open Innovation During the Last 4 Years
Inventing

The 4 Big Changes to Open Innovation During the Last 4 Years

It's easier than ever before to get your ideas licensed by bigger companies.
Stephen Key
Copyright on 'Happy Birthday' Song Ruled Invalid
Copyrights

Copyright on 'Happy Birthday' Song Ruled Invalid

If the ruling stands, 'Happy Birthday' will enter the public domain.
Laura Entis
The Real Reason Companies Are Looking for Your Product Ideas
Inventing

The Real Reason Companies Are Looking for Your Product Ideas

Open innovation is flourishing because creative people want to work for themselves. It's as simple as that.
Stephen Key
Nokia Says It May Re-Enter Mobile Phone Market Through Licensing
Nokia

Nokia Says It May Re-Enter Mobile Phone Market Through Licensing

The company says it was looking for a partner who would take on the manufacturing, sales, marketing and customer support for the products.
Should You License Your Product?
Ask the Money Guy

Should You License Your Product?

An expert breaks down the good and the bad of licensing to help you decide.
With Billions of App Downloads and YouTube Views, Talking Tom Spawned an Entertainment Empire
Kids franchises

With Billions of App Downloads and YouTube Views, Talking Tom Spawned an Entertainment Empire

The trajectory of the beloved, green-eyed tabby shows the unique path being tread by animated characters in our digital era.
Geoff Weiss
Inventing a Small Improvement to an Existing Idea Is All It Takes
Ideas

Inventing a Small Improvement to an Existing Idea Is All It Takes

A simple thing I came up with while doing something I love continued to sell for a decade.
Stephen Key
The 5 Qualities You Need to Successfully License an Idea
Inventing

The 5 Qualities You Need to Successfully License an Idea

If you want to live the life of an inventor, you had better develop yourself into an inventor.
Stephen Key
How Tony Hawk Skated Past Rookie Business Mistakes on His Ride to Success
Celebrities

How Tony Hawk Skated Past Rookie Business Mistakes on His Ride to Success

The legendary skateboarder describes his early entrepreneurial wipeouts and the hard lessons he learned from them.
Kim Lachance Shandrow
5 High-Powered Animal Celebrities Who Earn More Than You Do
Celebrities

5 High-Powered Animal Celebrities Who Earn More Than You Do

In the wake of swirling reports about Grumpy Cat's enormous earnings, we thought we'd check in on a few other animal celebrities who have managed to not just cultivate an Internet following, but cash in on it.
Laura Entis
Playboy CEO: Nudity Could Completely Vanish From the Brand
Playboy

Playboy CEO: Nudity Could Completely Vanish From the Brand

How Scott Flanders is cleaning up an aging American empire by leaning on its legacy and pushing its digital potential.
Kim Lachance Shandrow
5 Tips for Creatives to Profitably License Their Work
Licensing

5 Tips for Creatives to Profitably License Their Work

Starving is no way to live, even for artists. Licensing creative work for the consumer market can put food on the table.
Kedma Ough
4 Questions You Must Think Critically About Before Starting a Business
Starting a Business

4 Questions You Must Think Critically About Before Starting a Business

Don't fly blind and rapidly spend your hard-earned cash on an idea that may never work out.
Stephen Key