News and Articles About Licensing
Licensing is a potentially lucrative path for product development and marketing but also a complex, often fraught, partnership.
The heirs of Anna Short Harrington -- the second-ever woman to serve as the face of the Aunt Jemima breakfast brand -- are alleging 60 years of unpaid royalties in a brand new lawsuit.
A brand license works best when the licensors and licensees understand what to expect from each other. Misunderstandings are frustrating and costly.
The King of Pop's digitized performance at the Billboard Music Awards gave the world a glimpse into a captivating technology that faces serious hurdles, inside and out.
A choice a brand licensing deal can quantum jump a manufacturer to the next level.
Of course your lawyer has to review your licensing contract but make certain you know what the lawyer may not.
By finding a partner, a company can strategically compete with competitors and expand to new products and locations.
Use the 'Perfect Product Pyramid' to turn your ideas into success.
Find out what type of paperwork you need to file and the laws you have to follow to keep your bar on the right side of the law.
Take your idea from a thought to product in five steps.
Unable to effectively stop people from using its images without paying licensing fees, the stock photo agency has decided to introduce a free embed feature.
The agreement comes after years of patent disputes over smartphones and tablets.
These companies provide an avenue to bring your ideas to the marketplace with little cost to you.
Video-sharing website Vimeo has launched a $500,000 project to license and distribute crowdfunded films.
Finding a company to manufacture and market your wares can be a shortcut into major retailers.
The streaming music service is determined to convince artists, both big and small, that streaming can be a real money maker.
Coming up with a great product idea doesn't necessarily mean you need to launch a business around it. Here are three things you need to know before taking that leap.
Four need-to-know tips for businesses that play music.
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