News and Articles About Licensing
The Fine Brothers claim the filing was about protecting their brand, but the pair have since announced that they will withdraw the application.
Done carefully, licensing allows brands to leapfrog into new products and markets with little investment.
It's easier than ever before to get your ideas licensed by bigger companies.
If the ruling stands, 'Happy Birthday' will enter the public domain.
Open innovation is flourishing because creative people want to work for themselves. It's as simple as that.
The company says it was looking for a partner who would take on the manufacturing, sales, marketing and customer support for the products.
Ask the Money Guy
An expert breaks down the good and the bad of licensing to help you decide.
The trajectory of the beloved, green-eyed tabby shows the unique path being tread by animated characters in our digital era.
A simple thing I came up with while doing something I love continued to sell for a decade.
If you want to live the life of an inventor, you had better develop yourself into an inventor.
The legendary skateboarder describes his early entrepreneurial wipeouts and the hard lessons he learned from them.
In the wake of swirling reports about Grumpy Cat's enormous earnings, we thought we'd check in on a few other animal celebrities who have managed to not just cultivate an Internet following, but cash in on it.
How Scott Flanders is cleaning up an aging American empire by leaning on its legacy and pushing its digital potential.
Starving is no way to live, even for artists. Licensing creative work for the consumer market can put food on the table.
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