Licensing

News and Articles About Licensing

To Build a Great Licensing Partnership, Discuss Expectations Early

To Build a Great Licensing Partnership, Discuss Expectations Early

A brand license works best when the licensors and licensees understand what to expect from each other. Misunderstandings are frustrating and costly.
Smoke and Mirrors: Why We Aren't Seeing More Digital Zombies Like Michael Jackson

Smoke and Mirrors: Why We Aren't Seeing More Digital Zombies Like Michael Jackson

The King of Pop's digitized performance at the Billboard Music Awards gave the world a glimpse into a captivating technology that faces serious hurdles, inside and out.
How Landing a Brand Licensing Deal Can Boost a Manufacturers

How Landing a Brand Licensing Deal Can Boost a Manufacturers

A choice a brand licensing deal can quantum jump a manufacturer to the next level.
3 Pitfalls to Avoid in Licensing Agreements

3 Pitfalls to Avoid in Licensing Agreements

Of course your lawyer has to review your licensing contract but make certain you know what the lawyer may not.
Brand Licensing Provides More Outlets for Profit and Exposure

Brand Licensing Provides More Outlets for Profit and Exposure

By finding a partner, a company can strategically compete with competitors and expand to new products and locations.
The 3 Building Blocks Every Successful Product Shares

The 3 Building Blocks Every Successful Product Shares

Use the 'Perfect Product Pyramid' to turn your ideas into success.
The Legal Side of Owning a Bar

The Legal Side of Owning a Bar

Find out what type of paperwork you need to file and the laws you have to follow to keep your bar on the right side of the law.
Inventing Can Be Fun, and Profitable. Here's How to Get Started.

Inventing Can Be Fun, and Profitable. Here's How to Get Started.

Take your idea from a thought to product in five steps.
Oh Snap! Getty Images Makes Photos Free for Noncommerical Use

Oh Snap! Getty Images Makes Photos Free for Noncommerical Use

Unable to effectively stop people from using its images without paying licensing fees, the stock photo agency has decided to introduce a free embed feature.
Despite Long, Litigious Past, Samsung and Google Announce 10 Year Cross-Licensing Agreement

Despite Long, Litigious Past, Samsung and Google Announce 10 Year Cross-Licensing Agreement

The agreement comes after years of patent disputes over smartphones and tablets.
Inventing Made Easy: Go Straight to the (Crowd)Source

Inventing Made Easy: Go Straight to the (Crowd)Source

These companies provide an avenue to bring your ideas to the marketplace with little cost to you.
Vimeo Wants to License and Fund Your Movie

Vimeo Wants to License and Fund Your Movie

Video-sharing website Vimeo has launched a $500,000 project to license and distribute crowdfunded films.
Why Licensing is the Best Way to Get Your Product on Store Shelves

Why Licensing is the Best Way to Get Your Product on Store Shelves

Finding a company to manufacture and market your wares can be a shortcut into major retailers.
Spotify to Musicians: Don't Hate On Us

Spotify to Musicians: Don't Hate On Us

The streaming music service is determined to convince artists, both big and small, that streaming can be a real money maker.
3 Things You Need to Know About Launching a Product Business

3 Things You Need to Know About Launching a Product Business

Coming up with a great product idea doesn't necessarily mean you need to launch a business around it. Here are three things you need to know before taking that leap.
What You Need to Know About Music Licensing for Your Business

What You Need to Know About Music Licensing for Your Business

Four need-to-know tips for businesses that play music.

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