Licensing

News and Articles About Licensing

5 High-Powered Animal Celebrities Who Earn More Than You Do
Celebrities

5 High-Powered Animal Celebrities Who Earn More Than You Do

In the wake of swirling reports about Grumpy Cat's enormous earnings, we thought we'd check in on a few other animal celebrities who have managed to not just cultivate an Internet following, but cash in on it.
Laura Entis
Playboy CEO: Nudity Could Completely Vanish From the Brand
Playboy

Playboy CEO: Nudity Could Completely Vanish From the Brand

How Scott Flanders is cleaning up an aging American empire by leaning on its legacy and pushing its digital potential.
Kim Lachance Shandrow
5 Tips for Creatives to Profitably License Their Work
Licensing

5 Tips for Creatives to Profitably License Their Work

Starving is no way to live, even for artists. Licensing creative work for the consumer market can put food on the table.
Kedma Ough
4 Questions You Must Think Critically About Before Starting a Business
Starting a Business

4 Questions You Must Think Critically About Before Starting a Business

Don't fly blind and rapidly spend your hard-earned cash on an idea that may never work out.
Stephen Key
The 10 Most Common Brand Licensing Mistakes
Licensing

The 10 Most Common Brand Licensing Mistakes

Licensing is a potentially lucrative path for product development and marketing but also a complex, often fraught, partnership.
Pete Canalichio
Great-Grandchildren of 'Aunt Jemima' File $2 Billion Suit Against Quaker Oats
Legal

Great-Grandchildren of 'Aunt Jemima' File $2 Billion Suit Against Quaker Oats

The heirs of Anna Short Harrington -- the second-ever woman to serve as the face of the Aunt Jemima breakfast brand -- are alleging 60 years of unpaid royalties in a brand new lawsuit.
Geoff Weiss
To Build a Great Licensing Partnership, Discuss Expectations Early
Licensing

To Build a Great Licensing Partnership, Discuss Expectations Early

A brand license works best when the licensors and licensees understand what to expect from each other. Misunderstandings are frustrating and costly.
Pete Canalichio
Smoke and Mirrors: Why We Aren't Seeing More Digital Zombies Like Michael Jackson
Technology

Smoke and Mirrors: Why We Aren't Seeing More Digital Zombies Like Michael Jackson

The King of Pop's digitized performance at the Billboard Music Awards gave the world a glimpse into a captivating technology that faces serious hurdles, inside and out.
Kim Lachance Shandrow
How Landing a Brand Licensing Deal Can Boost Manufacturers
Marketing Edge

How Landing a Brand Licensing Deal Can Boost Manufacturers

A choice a brand licensing deal can quantum jump a manufacturer to the next level.
Pete Canalichio
3 Pitfalls to Avoid in Licensing Agreements
Licensing

3 Pitfalls to Avoid in Licensing Agreements

Of course your lawyer has to review your licensing contract but make certain you know what the lawyer may not.
Pete Canalichio
Brand Licensing Provides More Outlets for Profit and Exposure
Licensing

Brand Licensing Provides More Outlets for Profit and Exposure

By finding a partner, a company can strategically compete with competitors and expand to new products and locations.
Pete Canalichio
The 3 Building Blocks Every Successful Product Shares
Inventions

The 3 Building Blocks Every Successful Product Shares

Use the 'Perfect Product Pyramid' to turn your ideas into success.
Christopher Hawker
The Legal Side of Owning a Bar
Startup Kit

The Legal Side of Owning a Bar

Find out what type of paperwork you need to file and the laws you have to follow to keep your bar on the right side of the law.
Inventing Can Be Fun, and Profitable. Here's How to Get Started.
Inventing

Inventing Can Be Fun, and Profitable. Here's How to Get Started.

Take your idea from a thought to product in five steps.
Stephen Key