Licensing: Page 2
A Licensing Beginner? This is What You Should Avoid
5 common brand licensing mistakes to escape
Unable to Grasp the Concept of Licensing? This is Your Perfect Guide
Let's dive into the world of licensing
Grow Brand Value While Accelerating Revenue Growth
Three ways to expand the licensing value of your brand.
How this Lawyer-turned-farmer Found His Calling
More and more professionals are leaving behind their jobs to turn to farming, but it's not the farming that you imagine
Extend Your Brand's Reach With Licensing
The practice has prospered for nearly a century, and the playbook is dogeared, yet many brand owners hesitate.
Stay Ahead of the Game: Key Licensing Trends in India
From digitalisation to building trust, these trends can help you successfully run your licensing program
Are You an Artist (or Artistically Inclined)? License Your Work: You'll Make Money.
And you don't need an agent or a booth at a trade show.
After 10 Years of Unprofitability, 2 Breakthroughs Led This Entrepreneur to a $100 Million Brand
Jim Scott's beverage company features famous characters as bottle toppers, and it recently underwent a huge rebranding.
The Definitive Guide to Licensing: When You Get a Great Idea, What Do You Do Next?
An entrepreneur who sees somebody's good idea get licensed once a week tells you exactly how to pursue your own good idea.
How to License Your Hit Idea to a Market Leader
How a California inventor got fed up with available gift-wrapping options and created something better, getting into big-box stores in just two years.
The Beginner's Guide to Using Stock Images Without Getting Sued
You know content is king, and you know you can get images readily online. You probably don't know how many ways this can lead to an unfriendly letter from a lawyer.
Why This Entrepreneur Is Betting High On Brand Licensing
"When it comes to the gender, girls have a better aesthetic sense than boys."
The Simplest Ideas Can Be Extremely Profitable. Here's Proof.
Gene Luoma solved a universal problem -- clogged drains -- with a strip of plastic from his garage. His device has sold 33 million units.
To Franchise or Not to Franchise: How to Decide.
Franchising can be a great model, but it's not the only option.
Is Your Product Idea Right for Licensing? How to Tell
Can your idea be manufactured at a reasonable price point? Can it be easily explained? If the answer is "yes," sit back and watch the royalty checks roll in.