News and Articles About Market Research

3 Vital Things to Consider Before Naming Your Company
Business Names

3 Vital Things to Consider Before Naming Your Company

Introduce your business to the world with a handle that's unique. Here's how to do the due diligence.
Natalie Bounassar
Delivered by
5 Pieces of Bad Advice You Should Ignore If You Want Your App to Succeed
Apps

5 Pieces of Bad Advice You Should Ignore If You Want Your App to Succeed

Should you build a business plan or seek patent protection for your app?
Rahul Varshneya
How Entrepreneurs Can Benefit From Frugal Experiments
Market Research

How Entrepreneurs Can Benefit From Frugal Experiments

Startups can snatch success from the jaws of failure by doing research on a shoestring.
Peter S. Cohan
Don't Ask for Money Until You Assemble a Focus Group
Raising Capital

Don't Ask for Money Until You Assemble a Focus Group

A Babson College lecturer hones in on some essential truths of customer demand with an inexpensive 20-minute test.
Peter S. Cohan
Delivered by
6 Critical Steps to Succeeding in an Untapped Industry
Business Circle

6 Critical Steps to Succeeding in an Untapped Industry

Pioneers in new fields and innovators face extra risks. Here's how to venture forth wisely.
Tim Maliyil
Should You Listen to Your Customers' Needs or Do They Even Know What They Really Want?
Customer Feedback

Should You Listen to Your Customers' Needs or Do They Even Know What They Really Want?

There is a difference between deeply understanding your customers by asking them what they want and doing exactly what they say.
Alice Default
Why a Taxi App With $100 Million in Funding Failed in the U.S.
Competition

Why a Taxi App With $100 Million in Funding Failed in the U.S.

The startup had all the makings of a good rival to Uber and Lyft, but in the U.S., it encountered more speed bumps than it could manage.
Erin Griffith
How to Test Your Google AdWords Campaigns
Google AdWords

How to Test Your Google AdWords Campaigns

When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.
Perry Marshall, Mike Rhodes, and Bryan Todd
4 Questions You Must Think Critically About Before Starting a Business
Starting a Business

4 Questions You Must Think Critically About Before Starting a Business

Don't fly blind and rapidly spend your hard-earned cash on an idea that may never work out.
Stephen Key
9 Questions to Ask When Assessing a Market
Growth Strategies

9 Questions to Ask When Assessing a Market

If you're struggling with, looking to expand or considering entering into an industry, study your opportunity for growth with these queries.
Andrew Miller
Shyp Co-Founder: 5 Lessons on Expanding to a New City
Expansion Opportunities

Shyp Co-Founder: 5 Lessons on Expanding to a New City

Going bicoastal after just six months of business is a big decision. Here are a few important things to keep in mind if making a similar move with your own company.
Gabrielle Karol
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Richard Branson on Finding the Right Path
Passion

Richard Branson on Finding the Right Path

Now is the time to act and discover the passion that will help you succeed.
Richard Branson
For the Clearest Market Insight, Analyze Both Leading and Lagging Indicators
Market Research

For the Clearest Market Insight, Analyze Both Leading and Lagging Indicators

It's hard to know why a marketing campaign is working or not until we look at what has been going on and what's in the pipeline.
Kevin Lindsay
7 Steps to a Finance-Centered Business Plan
Business Plans

7 Steps to a Finance-Centered Business Plan

If your startup calls for financing to get off the ground, follow this list to impress potential investors and lenders.
Adam Toren