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There is a difference between deeply understanding your customers by asking them what they want and doing exactly what they say.
The startup had all the makings of a good rival to Uber and Lyft, but in the U.S., it encountered more speed bumps than it could manage.
When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.
Don't fly blind and rapidly spend your hard-earned cash on an idea that may never work out.
If you're struggling with, looking to expand or considering entering into an industry, study your opportunity for growth with these queries.
Going bicoastal after just six months of business is a big decision. Here are a few important things to keep in mind if making a similar move with your own company.
Now is the time to act and discover the passion that will help you succeed.
It's hard to know why a marketing campaign is working or not until we look at what has been going on and what's in the pipeline.
If your startup calls for financing to get off the ground, follow this list to impress potential investors and lenders.
When you're making your pitch, you should showcase your expert knowledge of the market and your rivals from a position of strength.
Heres how to use the scientific method to achieve success as an entrepreneur.
Before you ask anyone for money, do research into your market segment with these six free to inexpensive resources.
One of the most grueling tasks of starting a business happens to be one of the most important.
The high failure rate that occurs in the startup world can be attributed to many different factors, but often, it comes down to these four recurring problems.
Customers are doing their own research. So traditional methods of promotion don't suffice.
Placemeter aims helps cities run more efficiently. But its tactics might creep you out.
More devices are expected to be connected at the end of the decade. Router-maker Belkin recently launched a new product line to get an early start.
There are several important factors to consider before you license your invention. Here's a handy overview to help you out.
Get a thriving company off the ground with this plan.
You must analyze the market and the opportunity to see if you should move forward, or pivot.
If youre looking for the perfect match, here are five ways online dating might just sharpen your entrepreneurial acumen.
One startup CEO on how he underestimated the power of this disruptive marketing resource.
Before you quit your job and cash in your 401(k), take a step back and evaluate.
Here are three things to consider when collecting data on the basics of your industry to stay ahead of the game.
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