Market Research

News and Articles About Market Research

5 Valuable Concepts I Learned Working for a Multibillion-Dollar Firm
Lessons

5 Valuable Concepts I Learned Working for a Multibillion-Dollar Firm

A startup CEO describes how his experience at Bain Capital shaped the way he approaches business.
Rob Biederman
For a Complete Marketing Plan, Look Beyond Your Direct Competition
Marketing Plans

For a Complete Marketing Plan, Look Beyond Your Direct Competition

Surely, you should be studying companies that offer the same services that you do. But you should broaden your research beyond that.
Jim Joseph
4 Questions to Ask Before Doing a National Product Rollout
Expansion

4 Questions to Ask Before Doing a National Product Rollout

A successful national rollout is achievable -- it just requires a little planning.
Jason Kulpa
7 Steps to Defining Your Niche Market
Starting a Business

7 Steps to Defining Your Niche Market

Aiming for the right customers? Use this seven-step process to develop a profitable niche.
The Staff of Entrepreneur Media, Inc.
Starting a Business? 4 Ways to Research Your Potential Customer.
Starting a Business

Starting a Business? 4 Ways to Research Your Potential Customer.

Here's the lowdown on how to talk to your target market and find out if there's enough opportunity available to start a business.
The Staff of Entrepreneur Media, Inc.
Have a Business Idea? 6 Ways to Research Your Industry.
Starting a Business

Have a Business Idea? 6 Ways to Research Your Industry.

When deciding to launch a business, it's important not only to talk to potential customers, but to gather all of the industry data you can. Here's how to do it.
The Staff of Entrepreneur Media, Inc.
How to Determine If There's a Market for Your Business Idea
Starting a Business

How to Determine If There's a Market for Your Business Idea

Before you jump in and start your business, make sure there's a market for it and conduct market research. Read on to learn how.
The Staff of Entrepreneur Media, Inc.
Before Falling in Love With Your Great Idea, Find Out If Anybody Wants It
Market Research

Before Falling in Love With Your Great Idea, Find Out If Anybody Wants It

A remarkably large percentage of entrepreneurs do far too little market research before launching their product.
Greg Petro
Shark Tank Contestant Melissa Carbone: 'People Who Activate Win'
Winning Strategies

Shark Tank Contestant Melissa Carbone: 'People Who Activate Win'

Smart entrepreneurs know everyone has ideas. But the ones who are quick to follow up on them can succeed.
Jesse Torres
5 Steps to Build a Million-Dollar Business in One Year
Starting a Business

5 Steps to Build a Million-Dollar Business in One Year

Plenty of businesses have achieved this goal, and you can too.
Sujan Patel
4 Simple Strategies to Improve Your Business Success Rate
Growth Strategies

4 Simple Strategies to Improve Your Business Success Rate

Whether you are bringing in over $100 million in yearly revenue or $10,000, you can double or nearly triple that number with these tips.
Matt Mayberry
3 Vital Things to Consider Before Naming Your Company
Business Names

3 Vital Things to Consider Before Naming Your Company

Introduce your business to the world with a handle that's unique. Here's how to do the due diligence.
Natalie Bounassar
5 Pieces of Bad Advice You Should Ignore If You Want Your App to Succeed
Apps

5 Pieces of Bad Advice You Should Ignore If You Want Your App to Succeed

Should you build a business plan or seek patent protection for your app?
Rahul Varshneya
How Entrepreneurs Can Benefit From Frugal Experiments
Market Research

How Entrepreneurs Can Benefit From Frugal Experiments

Startups can snatch success from the jaws of failure by doing research on a shoestring.
Peter S. Cohan