Market Research

News and Articles About Market Research

How Consumer Insights Can Turbo Charge Your Brand's Marketing
Market Research

How Consumer Insights Can Turbo Charge Your Brand's Marketing

To get the most from your advertising you need to first understand, in detail, the audience you're working to appeal to.
Shannon McCoy
6 Keys to Proving a Viable Startup Business Model
Startup Basics

6 Keys to Proving a Viable Startup Business Model

What should an entrepreneur do to convince themselves, as well as potential investors, that their business will work?
Martin Zwilling
Stay Competitive With These 6 Sources of Up-to-Date Information
Tools

Stay Competitive With These 6 Sources of Up-to-Date Information

The Internet certainly offers an ocean of information. The challenge lies in vetting the timeliness and accuracy of that information.
Jeff Boss
6 Ways to Market Your Small Business for Less Than $100
Marketing

6 Ways to Market Your Small Business for Less Than $100

For entrepreneurs and small business owners, every dollar counts – and investments need to pay off in real and immediate marketing ROI.
Victoria Treyger
4 Tips to Follow Before Buying a Business
Buying a Business

4 Tips to Follow Before Buying a Business

Purchasing an existing venture can be very rewarding, or it can be a nightmare.
Doug and Polly White
Why Entrepreneurs Must Research Market Size
Market Research

Why Entrepreneurs Must Research Market Size

Reasonably and thoughtfully estimating an idea's potential market size is a key step to successfully bringing an idea to market.
Louis Foreman
A Simple Guide to Measuring Your Product-Market Fit
Market Research

A Simple Guide to Measuring Your Product-Market Fit

What you need to know about gauging the market for your new product or service.
A 5-Step Reality Check for Inventors
Inventions

A 5-Step Reality Check for Inventors

The only easy parts of developing an invention are underestimating the costs and over-estimating the market.
Kedma Ough
Why Market Research Matters
Market Research

Why Market Research Matters

A data specialist offers insights for startups.
The 4 Embers of the Entrepreneurial Fire
Entrepreneur Mindset

The 4 Embers of the Entrepreneurial Fire

While these cornerstones can be hard to live by, they are what makes entrepreneurs successful.
David Los
How to Make Your Business Stand Out
Startup Advice

How to Make Your Business Stand Out

These tips should help you to define exactly what your business offers, how that can serve the needs of your target market and how to build a niche for yourself.
5 Valuable Concepts I Learned Working for a Multibillion-Dollar Firm
Lessons

5 Valuable Concepts I Learned Working for a Multibillion-Dollar Firm

A startup CEO describes how his experience at Bain Capital shaped the way he approaches business.
Rob Biederman
For a Complete Marketing Plan, Look Beyond Your Direct Competition
Marketing Plans

For a Complete Marketing Plan, Look Beyond Your Direct Competition

Surely, you should be studying companies that offer the same services that you do. But you should broaden your research beyond that.
Jim Joseph
4 Questions to Ask Before Doing a National Product Rollout
Expansion

4 Questions to Ask Before Doing a National Product Rollout

A successful national rollout is achievable -- it just requires a little planning.
Jason Kulpa