Market Research

News and Articles About Market Research

For the Clearest Market Insight, Analyze Both Leading and Lagging Indicators

For the Clearest Market Insight, Analyze Both Leading and Lagging Indicators

It's hard to know why a marketing campaign is working or not until we look at what has been going on and what's in the pipeline.
7 Steps to a Finance-Centered Business Plan

7 Steps to a Finance-Centered Business Plan

If your startup calls for financing to get off the ground, follow this list to impress potential investors and lenders.
Pointing Out Flaws in Competitors Won't Win You Points With Investors

Pointing Out Flaws in Competitors Won't Win You Points With Investors

When you're making your pitch, you should showcase your expert knowledge of the market and your rivals from a position of strength.
The Scientific Method for Entrepreneurs: 6 Steps to Long-Term Success

The Scientific Method for Entrepreneurs: 6 Steps to Long-Term Success

Here’s how to use the scientific method to achieve success as an entrepreneur.
Investors Will Show Love to Entrepreneurs Who Do Their Homework

Investors Will Show Love to Entrepreneurs Who Do Their Homework

Before you ask anyone for money, do research into your market segment with these six free to inexpensive resources.
Do More Homework Before Launching Your Business

Do More Homework Before Launching Your Business

One of the most grueling tasks of starting a business happens to be one of the most important.
4 Reasons Why Your Startup May Never Be Successful

4 Reasons Why Your Startup May Never Be Successful

The high failure rate that occurs in the startup world can be attributed to many different factors, but often, it comes down to these four recurring problems.
5 Steps to Make Your Marketing Pop in the Age of the Consumer

5 Steps to Make Your Marketing Pop in the Age of the Consumer

Customers are doing their own research. So traditional methods of promotion don't suffice.
Every Move You Make, Every Step You Take, This Startup Will Be Watching You

Every Move You Make, Every Step You Take, This Startup Will Be Watching You

Placemeter aims helps cities run more efficiently. But its tactics might creep you out.
The Internet of Things May See Huge Growth, So Companies Want in Now

The Internet of Things May See Huge Growth, So Companies Want in Now

More devices are expected to be connected at the end of the decade. Router-maker Belkin recently launched a new product line to get an early start.
Your One-Stop Guide to Royalty Rates (Infographic)

Your One-Stop Guide to Royalty Rates (Infographic)

There are several important factors to consider before you license your invention. Here's a handy overview to help you out.
How to Build a Business in Just 10 Days

How to Build a Business in Just 10 Days

Get a thriving company off the ground with this plan.
How Much Can Your Startup Really Grow? Do Your Homework.

How Much Can Your Startup Really Grow? Do Your Homework.

You must analyze the market and the opportunity to see if you should move forward, or pivot.
5 Things Entrepreneurs Can Learn from Online Dating

5 Things Entrepreneurs Can Learn from Online Dating

If you’re looking for the perfect match, here are five ways online dating might just sharpen your entrepreneurial acumen.
How to Engage Bloggers to Build Your Following

How to Engage Bloggers to Build Your Following

One startup CEO on how he underestimated the power of this disruptive marketing resource.
Eureka -- a New Product Idea! Now Ask These 5 Questions.

Eureka -- a New Product Idea! Now Ask These 5 Questions.

Before you quit your job and cash in your 401(k), take a step back and evaluate.
The ABCs of Market Research

The ABCs of Market Research

Here are three things to consider when collecting data on the basics of your industry to stay ahead of the game.
How to Deal With Your No. 1 Nemesis

How to Deal With Your No. 1 Nemesis

Entrepreneurs must constantly grapple with how to tackle their company's competition. Here are four effective tactics.
This Crucial Market Research  Can Help Your Company Shine

This Crucial Market Research Can Help Your Company Shine

Understanding how the firm's competitors, neighbors and industry peers are faring is the difference between surviving and thriving.
Richard Branson on Challenging Goliath

Richard Branson on Challenging Goliath

Before you take on a giant corporation, make sure you know exactly what you're up against.
Market Research Has Lost Its Mojo. But Here's How It Can Get It Back.

Market Research Has Lost Its Mojo. But Here's How It Can Get It Back.

Now more than ever, consumers want to collaborate with companies and help shape their future.
Name That Company to Dazzling Success

Name That Company to Dazzling Success

Peruse some fun ideas for developing a brand moniker for a startup that will translate into business fortune.
7 Tips For Getting Good at Spotting Trends

7 Tips For Getting Good at Spotting Trends

In order to succeed in business you need to anticipate what your market will want or need before it’s completely obvious to all. Here's how.

How Can I Tell If There Will Be Strong Demand for My Product?

Our expert explains how to find and take advantage of profitable markets
6 Ways to Analyze Your Creative Ideas

6 Ways to Analyze Your Creative Ideas

Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.

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