Market research
BY Brad Sugars
No matter how great your idea, if you don't have a solid market, you're wasting your time. Here are four ways to be more strategic about positioning your business idea for the right customers. How to Think Like Your Customer
BY Ann Handley
Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base. 5 Essential Ingredients of a Winning Business Idea
BY Stephen Key
Not all ideas make it to market -- no matter how great they seem. How to tell if your idea has legs? Here are five key qualities every good concept should have. Stop Searching for 'The Next Big Thing:' Tips for Building the Best Business for You
BY Mike Brooks
You don't need a revolutionary business idea to find success in entrepreneurship. Here are five steps for launching a startup that's ideal for you. How Much Traction Is Enough for Investors?
BY Martin Zwilling
Besides the famed "hockey stick" adoption rate, here are a few ideas for showing investors why they should pay attention to your startup. Want to Harness the Power of the Crowd? Consider These Tips
BY Catherine Clifford
Crowdsourcing is altering the way companies come up with innovative ideas and accomplish large and small tasks. Marketing to Seniors: Online Versus Offline
BY Dan S. Kennedy & Chip Kessler
Which media strategy should you use to attract leading-edge boomers and seniors? Two marketing experts suggest why one method may work better. SBA Debuts New Market Research Tool for Small Business
BY Randy Myers
Learning where your competitors are and how you stack up against them has never been easier thanks to a new tool from the SBA. Crowdfunding for Startup Capital -- And Market Intel
BY Susan Johnston
Crowdfunding platforms like Kickstarter offer more than money. With the right approach, young entrepreneurs can also gain valuable market insights. 10 Questions You Must Ask Before Buying a Business
BY Jane Porter
Doing your due diligence before buying a company will earn you bargaining power and help you avoid unforeseen problems. Here's what you need to know. How to Turn Your Startup into the Next Campus Craze
BY Matt Villano
Marketing new businesses to millenials requires creativity -- and a healthy dose of web savvy.Play Video The Potential of Untapped Markets (Video)
BY Colleen DeBaise
Bertrand Sosa and his brother co-founded NetSpend, a debit-card company, after realizing immigrants like themselves didn't rely on credit cards. Hear his tips for tapping new markets. The Key to Annoyance-Free Website Surveys That Get Results
BY Mikal E. Belicove
No one visits your website for the express purpose of telling you how they think you're doing. They are there to see what you can offer them, not the other way around. What 'Project Runway' Can Teach You About Business
BY Carol Tice
Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub. The Key Question Inventors Don't Ask Before Seeking Funding
BY Carol Tice
Wondering what makes investors back an invention? The new History Channel show 'Invention USA' points out a key factor that can make the difference in landing funding. Free Market-Research Tools -- A Sampler
BY Gwen Moran
Small businesses can tap a variety of free resources for insights about customers, competitors and trends. Top 10 Small Business Predictions for 2012
BY Carol Tice
Here is a collection of next year's top trends for marketing, retailing, service businesses, mobile, social media and more. Five Affordable Consumer Research Tools
BY Susan Gunelius
Thanks to the Internet, small businesses can now survey consumers quickly and easily for opinions about new products and other marketing plans. 12 Ways to (Legally) Spy on Your Competitors
BY Carol Tice
You may not have the resources to hire a competitive intelligence specialist, but small businesses can still unearth plenty of information about rivals. Hacking the U.S. Census for Market Research
BY Gwen Moran
The every-decade survey can offer insights on demographics and competition for determining potential markets. Quirky's Advice for Inventors: Study the Market
BY Carol Tice
Inventors may know how to pinpoint a problem, but coming up with a product that shoppers want is another challenge entirely. Fortunately for them, Quirky can help.Play Video How Do I Cut Through the Noise on Social Media? (Video)
BY Starr Hall
Starr Hall on how to identify and research your target audience on social sites. Your Customers Are Talking. Are You Listening?
BY Gail Goodman
Customer research can be yours for the asking, if you're willing to pay attention. Small Business Lessons from Netflix's Pricing Debacle
BY Carol Tice
Movie-rental company Netflix raised its prices last week, and its customers have set the Internet aflame with their ire. Here are six lessons for business owners from this pricing debacle. Four Mistakes That Can Kill Your Small Business
BY Carol Tice
Here's a look at management flaws that could spell disaster if left uncorrected.Connect with Entrepreneur
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