Market Research

News and Articles About Market Research

How to Determine If There's a Market for Your Business Idea
Starting a Business

How to Determine If There's a Market for Your Business Idea

Before you jump in and start your business, make sure there's a market for it and conduct market research. Read on to learn how.
Before Falling in Love With Your Great Idea, Find Out If Anybody Wants It
Market Research

Before Falling in Love With Your Great Idea, Find Out If Anybody Wants It

A remarkably large percentage of entrepreneurs do far too little market research before launching their product.
Greg Petro
Shark Tank Contestant Melissa Carbone: 'People Who Activate Win'
Winning Strategies

Shark Tank Contestant Melissa Carbone: 'People Who Activate Win'

Smart entrepreneurs know everyone has ideas. But the ones who are quick to follow up on them can succeed.
Jesse Torres
Delivered by
5 Steps to Build a Million-Dollar Business in One Year
Starting a Business

5 Steps to Build a Million-Dollar Business in One Year

Plenty of businesses have achieved this goal, and you can too.
Sujan Patel
4 Simple Strategies to Improve Your Business Success Rate
Growth Strategies

4 Simple Strategies to Improve Your Business Success Rate

Whether you are bringing in over $100 million in yearly revenue or $10,000, you can double or nearly triple that number with these tips.
Matt Mayberry
3 Vital Things to Consider Before Naming Your Company
Business Names

3 Vital Things to Consider Before Naming Your Company

Introduce your business to the world with a handle that's unique. Here's how to do the due diligence.
Natalie Bounassar
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5 Pieces of Bad Advice You Should Ignore If You Want Your App to Succeed
Apps

5 Pieces of Bad Advice You Should Ignore If You Want Your App to Succeed

Should you build a business plan or seek patent protection for your app?
Rahul Varshneya
How Entrepreneurs Can Benefit From Frugal Experiments
Market Research

How Entrepreneurs Can Benefit From Frugal Experiments

Startups can snatch success from the jaws of failure by doing research on a shoestring.
Peter S. Cohan
Don't Ask for Money Until You Assemble a Focus Group
Raising Capital

Don't Ask for Money Until You Assemble a Focus Group

A Babson College lecturer hones in on some essential truths of customer demand with an inexpensive 20-minute test.
Peter S. Cohan
Delivered by
6 Critical Steps to Succeeding in an Untapped Industry
Business Circle

6 Critical Steps to Succeeding in an Untapped Industry

Pioneers in new fields and innovators face extra risks. Here's how to venture forth wisely.
Tim Maliyil
Should You Listen to Your Customers' Needs or Do They Even Know What They Really Want?
Customer Feedback

Should You Listen to Your Customers' Needs or Do They Even Know What They Really Want?

There is a difference between deeply understanding your customers by asking them what they want and doing exactly what they say.
Alice Default
Why a Taxi App With $100 Million in Funding Failed in the U.S.
Competition

Why a Taxi App With $100 Million in Funding Failed in the U.S.

The startup had all the makings of a good rival to Uber and Lyft, but in the U.S., it encountered more speed bumps than it could manage.
Erin Griffith
How to Test Your Google AdWords Campaigns
Google AdWords

How to Test Your Google AdWords Campaigns

When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.
Perry Marshall, Mike Rhodes, and Bryan Todd
4 Questions You Must Think Critically About Before Starting a Business
Starting a Business

4 Questions You Must Think Critically About Before Starting a Business

Don't fly blind and rapidly spend your hard-earned cash on an idea that may never work out.
Stephen Key