5 Key Questions to Ask Your Audience When Conducting Market Research Ask your customers these five important questions to conduct effective market research and get a better understanding of your audience.
By Nicola Moors •
Opinions expressed by Entrepreneur contributors are their own.
How many offers have you launched that didn't get a single buyer? I'd wager that this scenario has played out in most (if not all) businesses. While there are many reasons this can happen, the most common reason I see as a launch strategist and copywriter is a lack of research.
The thing is, you can't afford to skip market research. Research is crucial to understand your audience (and create marketing that attracts them), validate your ideas and create other offers.
In fact, the best way to write copy that sells is to possess a deep knowledge of your audience. Every time I write copy for my clients, I conduct extensive research into their offer, audience and brand. At the minimum, I recommend knowing their motivations for buying from you, the transformation they want, what objections they have and who else they buy from.
