You may not have the resources to hire a competitive intelligence specialist, but small businesses can still unearth plenty of information about rivals.
Inventors may know how to pinpoint a problem, but coming up with a product that shoppers want is another challenge entirely. Fortunately for them, Quirky can help.
Movie-rental company Netflix raised its prices last week, and its customers have set the Internet aflame with their ire. Here are six lessons for business owners from this pricing debacle.
Ready to get your invention in the hands of customers? Before you start producing it, learn everything you need to know about researching your target market.
You need market research to hit the mark with prospects. But if costly surveys and focus groups aren't in your financial picture, try these creative, budget-friendly ways to get to know your target audience.