Gail Goodman is the author of Engagement Marketing: How Small Business Wins In a Socially Connected World (Wiley, 2012) and CEO of Waltham, Mass.-based Constant Contact Inc., a provider of email marketing, event marketing, social media marketing, local deal and online survey tools and services for small businesses, associations and nonprofits.
About Gail Goodman
More From Gail Goodman
Use these tips to increase repeat sales by keeping your customers and clients connected to your business.
When you want to spread some holiday cheer, combine email and social media to reach a broader audience.
Doing good is good for business and your brand. Here are three ideas for cause marketing that can work on a small scale.
Follow these seven tips to manage your campaigns while you take a well-earned break.