Gail Goodman

Gail Goodman is the author of Engagement Marketing: How Small Business Wins In a Socially Connected World (Wiley, 2012) and CEO of Waltham, Mass.-based Constant Contact Inc., a provider of email marketing, event marketing, social media marketing, local deal and online survey tools and services for small businesses, associations and nonprofits.

Latest

Social Media

Three Steps to More Word-of-Mouth -- and More Business

Use these tips to increase repeat sales by keeping your customers and clients connected to your business.

Social Media

Social Networking Lessons of 2011

What social-media fans taught small businesses about marketing.

Social Media

Seven Tips for Successful Holiday Marketing Campaigns

When you want to spread some holiday cheer, combine email and social media to reach a broader audience.

Marketing

Three Ways to Give Back to Your Community at Holiday Time

Doing good is good for business and your brand. Here are three ideas for cause marketing that can work on a small scale.

Marketing

Six Tips for Mobile Marketing to Engage Customers

Consider these ways to stay in front of mobile customers in a two-way dialogue.

Marketing

Your Customers Are Talking. Are You Listening?

Customer research can be yours for the asking, if you're willing to pay attention.

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