Gail Goodman is the author of Engagement Marketing: How Small Business Wins In a Socially Connected World (Wiley, 2012) and CEO of Waltham, Mass.-based Constant Contact Inc., a provider of email marketing, event marketing, social media marketing, local deal and online survey tools and services for small businesses, associations and nonprofits.
Three Steps to More Word-of-Mouth -- and More Business
Use these tips to increase repeat sales by keeping your customers and clients connected to your business.
Social Networking Lessons of 2011
What social-media fans taught small businesses about marketing.
Seven Tips for Successful Holiday Marketing Campaigns
When you want to spread some holiday cheer, combine email and social media to reach a broader audience.
Three Ways to Give Back to Your Community at Holiday Time
Doing good is good for business and your brand. Here are three ideas for cause marketing that can work on a small scale.
Six Tips for Mobile Marketing to Engage Customers
Consider these ways to stay in front of mobile customers in a two-way dialogue.
Your Customers Are Talking. Are You Listening?
Customer research can be yours for the asking, if you're willing to pay attention.