Market Research | Page 6

Marketing

For a Complete Marketing Plan, Look Beyond Your Direct Competition

Surely, you should be studying companies that offer the same services that you do. But you should broaden your research beyond that.

By Jim Joseph

Building a Business

4 Questions to Ask Before Doing a National Product Rollout

By Jason Kulpa

Building a Business

7 Steps to Defining Your Niche Market

By Teresa Ciulla

Building a Business

Starting a Business? 4 Ways to Research Your Potential Customer.

By Teresa Ciulla

Building a Business

Have a Business Idea? 6 Ways to Research Your Industry.

When deciding to launch a business, it's important not only to talk to potential customers, but to gather all of the industry data you can. Here's how to do it.

By Teresa Ciulla

Building a Business

How to Determine If There’s a Market for Your Business Idea

Before you jump in and start your business, make sure there's a market for it and conduct market research. Read on to learn how.

By Teresa Ciulla

Building a Business

Before Falling in Love With Your Great Idea, Find Out If Anybody Wants It

A remarkably large percentage of entrepreneurs do far too little market research before launching their product.

By Greg Petro

Building a Business

Shark Tank Contestant Melissa Carbone: ‘People Who Activate Win’

Smart entrepreneurs know everyone has ideas. But the ones who are quick to follow up on them can succeed.

By Jesse Torres

Building a Business

5 Steps to Build a Million-Dollar Business in One Year

Plenty of businesses have achieved this goal, and you can too.

By Sujan Patel

Building a Business

4 Simple Strategies to Improve Your Business Success Rate

Whether you are bringing in over $100 million in yearly revenue or $10,000, you can double or nearly triple that number with these tips.

By Matt Mayberry

Marketing

3 Vital Things to Consider Before Naming Your Company

Introduce your business to the world with a handle that's unique. Here's how to do the due diligence.

By Natalie Bounassar

Tech

5 Pieces of Bad Advice You Should Ignore If You Want Your App to Succeed

Should you build a business plan or seek patent protection for your app?

By Rahul Varshneya

Building a Business

How Entrepreneurs Can Benefit From Frugal Experiments

Startups can snatch success from the jaws of failure by doing research on a shoestring.

By Peter S. Cohan

Building a Business

Don’t Ask for Money Until You Assemble a Focus Group

A Babson College lecturer hones in on some essential truths of customer demand with an inexpensive 20-minute test.

By Peter S. Cohan

Building a Business

6 Critical Steps to Succeeding in an Untapped Industry

Pioneers in new fields and innovators face extra risks. Here's how to venture forth wisely.

By Tim Maliyil

Building a Business

Should You Listen to Your Customers’ Needs or Do They Even Know What They Really Want?

There is a difference between deeply understanding your customers by asking them what they want and doing exactly what they say.

By Alice Default

Business News

Why a Taxi App With $100 Million in Funding Failed in the U.S.

The startup had all the makings of a good rival to Uber and Lyft, but in the U.S., it encountered more speed bumps than it could manage.

By Erin Griffith

Tech

How to Test Your Google AdWords Campaigns

When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.

By Perry Marshall, Mike Rhodes, and Bryan Todd

Building a Business

4 Questions You Must Think Critically About Before Starting a Business

Don't fly blind and rapidly spend your hard-earned cash on an idea that may never work out.

By Stephen Key

Building a Business

9 Questions to Ask When Assessing a Market

If you're struggling with, looking to expand or considering entering into an industry, study your opportunity for growth with these queries.

By Andrew Miller

Building a Business

Shyp Co-Founder: 5 Lessons on Expanding to a New City

Going bicoastal after just six months of business is a big decision. Here are a few important things to keep in mind if making a similar move with your own company.

By Gabrielle Karol

Building a Business

For the Clearest Market Insight, Analyze Both Leading and Lagging Indicators

It's hard to know why a marketing campaign is working or not until we look at what has been going on and what's in the pipeline.

By Kevin Lindsay

Building a Business

7 Steps to a Finance-Centered Business Plan

If your startup calls for financing to get off the ground, follow this list to impress potential investors and lenders.

By Adam Toren

Building a Business

Pointing Out Flaws in Competitors Won’t Win You Points With Investors

When you're making your pitch, you should showcase your expert knowledge of the market and your rivals from a position of strength.

By Martin Zwilling

Building a Business

The Scientific Method for Entrepreneurs: 6 Steps to Long-Term Success

Here's how to use the scientific method to achieve success as an entrepreneur.

Business Accounting

Investors Will Show Love to Entrepreneurs Who Do Their Homework

Before you ask anyone for money, do research into your market segment with these six free to inexpensive resources.

By Martin Zwilling

Building a Business

4 Reasons Why Your Startup May Never Be Successful

The high failure rate that occurs in the startup world can be attributed to many different factors, but often, it comes down to these four recurring problems.

By Thomas Oppong